Go from local to global with Amazon

Expand your business globally & reach millions of customers around the world with Amazon Global Selling
It takes less than 15 minutes to register
Amazon Global selling- taking local Indian products global

What is Amazon
Global Selling?

Amazon Global Selling is an ecommerce exports program that helps you take your business from India to the global markets. With over 300 million customers globally, you can leverage Amazon’s global scale across 18 global marketplaces in 200+ countries and territories.

Why export with Amazon?

Global reach


Countries & territories for sellers to expand to and reach millions of shoppers

Revenue potential

$3 Billion+

ecommerce exports sales on Amazon Global Selling, helping Indian entrepreneurs to export

Growing community

200 Million

Paid Amazon Prime members across the world
Amazon export business-  Amazon Global Selling benefits

Grow your business globally

Why limit to India when you can acquire new international customers? Amazon Global Selling takes your business to millions of customers across the world.
Amazon global selling India

Diversify your sales all
year round

Not just Diwali, make the most of international peak selling seasons & sale events like Prime Day, Christmas, Black Friday, Cyber Monday and Ramadan, among others. Choose from 30+ categories to sell globally.
Fulfillment by Amazon FBA

Use Amazon's tools for
easy expansion

You can focus on your business while Amazon helps you with international logistics like Fulfillment by Amazon (FBA) and customer service, among others.
It takes less than 15 minutes to register

Where to export?

North America

USA, Canada and Mexico
Sell in North America and make the most of the expanding export trade between India and other developed countries.


Germany, UK, France, Italy, Spain, Sweden, Poland and the Netherlands
With just 1 account, you can reach customers across 8 different countries shopping in Amazon’s European stores.


Japan, Singapore and Australia
Be a part of the world’s third-largest economy by selling in Japan or benefit from a growing customer base in Singapore or Australia.

Middle East

UAE and Saudi Arabia
Start selling in Middle East markets of UAE and Saudi Arabia with Zero Monthly subscription fee.

How to become an Amazon global seller?

Amazon global seller from India

1. Decide where & what to sell

Understand the market opportunity for your export business and select the suitable international marketplaces where you want to sell.
amazon sell globally

2. Register & list your products

Register as an Amazon global seller and use Amazon's state-of-the-art logistics to make your product listing across marketplaces quick and easy to manage.
Amazon delivery

3. Deliver your products

Use Fulfillment by Amazon (FBA) services for shipping your products to any part of the world. You can also choose other shipping methods.
Amazon global selling payment

4. Get paid & grow your business

Get paid to your account on completion of sales. Focus on expanding your export business by utilizing Amazon’s international tools and services.
Watch: Success stories of Indian global sellers
It takes less than 15 minutes to register
We are going to use Amazon's global footprint to export $10 billion of 'Make in India' goods by the year 2025.
Jeff BezosFounder & CEO, Amazon Inc.
Amazon seller guide checklist

All about Global Selling

Find out more about Amazon Global Selling and stories of thousands of Indian sellers who have successfully expanded globally.
Fulfillment by Amazon FBA

Shipping made easy

You sell it, we ship it. With Fulfillment by Amazon (FBA), all you have to do is ship your products to Amazon’s international fulfilment centers. Amazon stores, packs and delivers products on your behalf.

Frequently Asked Questions

How does Amazon Global Selling work?
Amazon Global Selling gives access to sell in 18 international marketplaces in Americas (US, Canada, Mexico & Brazil), Europe (Spain, France, Italy, Germany, Sweden, Netherlands, Poland, Turkey & UK), Middle East (UAE, Saudi Arabia) & Asia-Pacific (Japan, Singapore & Australia).
With this program, Indian MSMEs/ Entrepreneurs/ Retailers can list and sell their products on Amazon’s international ecommerce sites such as,,, etc., enabling them to showcase their products to customers across 200+ countries
What export products can I sell on Amazon international marketplaces?
An Indian exporter can sell a range of products on Amazon across 30+ categories. The top selling product categories from Indian sellers are:
  • Home textile: Bedsheets, kitchen linen, home décor, pillow covers, curtains, carpets, rugs
  • Apparel: Men’s garments, womenswear, kid's fashion, ethnic wear like salwar suits, kurta, lehenga, silk saree
  • Jewelry: Fashion & fine jewelry
  • Leather: Wallets, bags, footwear, accessories
  • Health & personal care: Bath towels, home care, toiletries, bath and body products, essential oils
  • Consumables: Tea, spices like black pepper, cardamom, cinnamon, coffee
  • Ayurveda: Organic products, Health supplements, medical items, food & dietary supplements
  • Beauty products: Personal grooming, makeup, cosmetics, beauty accessories
  • Toys & sport goods: Kids toys, learning/activity boxes, robotic and educational toys, cricket kit
  • Office products & furniture: Notepad, novelties, cane and wooden furniture
  • Electronics: Cell phone devices, electronic accessories, musical instruments, computers, tools, video & DVD, camera
  • Books: Educational, novels, guides
Each product category may require separate licenses and documents, specific to the region of export, origin country and shipping mode. You can use Amazon’s third-party Service Provider Network for assistance in export compliance.
What do I need to register as a seller on Amazon?
To register yourself as a seller in Amazon international marketplaces, you need
  • Email ID & Mobile Number
  • Valid Business Address
  • Credit Card and Company/ Individual Bank Statement
  • National ID proof
In addition to the above documents you need VAT document for selling in Europe & Middle East. Amazon has a list of trusted third party service providers who can help you in getting required documentation.
How can I start selling internationally?
You can export from India in a simple and hassle-free manner with Amazon. All you have to do is:
  • Select the product you want to sell
  • Select the marketplace where you want to sell
  • Register with Amazon Global Selling & showcase your products
  • Ship your products to Amazon fulfillment centers through an Amazon Solution Provider Network partner
Amazon shall assist you with
  • Storage of your products in state of the art fulfillment center
  • Showcasing your product to customers who are searching for the same across the world
  • Packing & delivering the product to customer once he/ she orders, within 2 days
  • Payments are credited to seller’s bank account in INR or in International currencies as per their preference.
Please note - To register to sell in US, Europe, Japan and Australia on Amazon (professional selling plan), a subscription fees of USD 39.99 (US), EUR 25 (EU), JPY 4,900 and AUD 49.95 (AU) is charged. For the same, you will be required to provide a valid international credit card.
I don’t have a Amazon India seller account, can I still sell on other Amazon marketplaces?
Yes, you do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in.
I am already selling on and have a seller central account, how can I sell globally with Amazon?
If you are already selling in, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned here.
How is Amazon facilitating payments?
Amazon ensures that the amount gets credited in your preferred bank account & in your preferred currency (INR, USD, GBP, EUR, YEN, AED, etc.)
What is the cost to sell on Amazon international marketplaces?
The cost structure to sell on Amazon international marketplaces depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible allowing you to choose the most suitable combination for your business goals.

Expand your business globally now!

Join our family of thousands of Indian sellers selling globally
Follow Amazon Global Selling on