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How does Amazon Global Selling work? Learn how to sell globally from India on Amazon
Learn how to export from India with Amazon Global Selling in a few simple steps.
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
What products to sell globally from India?
Here are some of the top-selling categories and products from India:
Home
• Sheet and pillowcase sets
• Pillowcases
• Flat sheets
• Pillowcases
• Flat sheets
Apparel
• T-shirts
• Button down shirts
• Sweatpants
• Briefs
• Camisoles and tanks
• Button down shirts
• Sweatpants
• Briefs
• Camisoles and tanks
Furniture
• Area rugs
Toys
• Science kits and toys
• Paper craft
• Paper craft
Beauty
• Hair treatment oils
• Body butters
• Body butters
Health and personal care
• Blended vitamin and mineral supplements
• Electrolyte solutions
• Electrolyte solutions
Top Amazon marketplaces for Indian sellers
Choose from 18+ Amazon global marketplaces and reach hundreds of millions of customers around the world. Here are some of the top Amazon marketplaces for Indian sellers:
Documentation and compliance checklist to sell globally on Amazon
Here are some key documents you'll need to start exporting from India:
Importer Exporter Code (IEC)
The Importer Exporter Code is a 10-digit unique identification number issued by the Directorate General of Foreign Trade (DGFT), Government of India. It enables exporters to access various incentive schemes and tax benefits, such as exemption from GST on exported goods and services when filing a Letter of Undertaking (LUT).
Authorized Dealer (AD) code
An AD Code is a 14-digit code, which is given by the bank where the exporter maintains a business current account. This code, printed with the bank letterhead, can be obtained after the exporter has registered for an IEC by the DGFT. It has lifetime validity.
Letter of Undertaking (LUT)
Letter of undertaking (LUT) allows exporters to export goods or services without paying Integrated Goods and Services Tax (IGST). Exporters can generate an LUT annually on the GST portal and share it with their logistics partner for shipping bill generation. Without an LUT, exporters must pay IGST upfront and seek refunds later when filing returns.
Importer of Record (IOR)
An Importer of Record (IOR) is responsible for ensuring that all exported products comply with legal and customs requirements of the country they are being imported into. An IOR is responsible for ensuring inspection and valuation of goods, and filing duties, taxes and other relevant documents.
Other documents:
Some of the other key documents required to export from India include:
1. Shipping bill: Shipping bill contains details of the exporter, consignee, goods, value, duties, and incentives claimed (like RoDTEP).
2. Commercial invoice: Commercial invoice acts as a bill for the goods sold. It includes product details, price, payment terms, HS code, and buyer-seller information.
3. Packing list: Packing list provides detailed information about how goods are packed — number of packages, weight, dimensions, and contents.
4. Bill of lading: Bill of lading provides proof of shipment, receipt of goods, and document of title.
5. Certificate of origin: Certificate of origin certifies the country where the goods are manufactured.
6. Insurance and inspection certificates: The insurance certificate provides coverage against loss or damage during transit.
How does Amazon Global Selling work?
It takes 4 simple steps to begin selling on Amazon Global Selling:
Step 1: Create your selling account
To sell on Amazon global marketplaces, create an Amazon seller account on Seller Central. It takes 15 minutes to register. All you need to register is ID proof, address proof, and credit or debit card (international transactions enabled).
Step 2: List your products
Once registered, list your products on Amazon global marketplaces. Use the latest tools and expert support to make your listings more visible to customers.
Step 3: Ship and deliver globally
Choose to manage your own logistics through Merchant Fulfilled Network (MFN) or get expert support from Amazon to store, pack, ship, and deliver internationally with Fulfillment by Amazon (FBA).
Step 4: Receive payments and grow your business
Receive payment in INR directly in your bank account, and use tools like Brand Registry and Amazon ads to grow your business.
How to list products on Amazon?
Here are some key steps to keep in mind when listing your products on Amazon:
Step 1: Create your product listing
Add your products through Amazon Seller Central using key details such as SKU, product name, category, and specifications.
Step 2: Choose the right listing type
List an existing product already available on Amazon or create a new product listing using single or bulk upload options.
Step 3: Use bulk upload for scale
For large catalogues, use Amazon’s bulk upload templates to list multiple products efficiently and save time.
Step 4: Add product information and image
Upload clear titles, bullet points, descriptions, and attributes to help customers understand your product and improve discoverability. Use high-resolution images with a white background that clearly showcase the product.
How to ship from India?
Select the right fulfilment option for your business based on your business size, product type, and delivery needs. As an Amazon global seller, you have two options to ship and fulfill customer orders:
Fulfillment by Amazon (FBA)
Store your products in Amazon’s fulfillment centers (FCs) and let Amazon handle packing, shipping, and order delivery.
Merchant Fulfilled Network (MFN)
Ship products directly to global customers — using either your own logistics service or Amazon Buy Shipping.
Ship from India to Amazon FCs with Amazon SEND
Amazon SEND is a cross-border carrier shipping solution that enables you to send your inventory from anywhere in India to Amazon fulfillment centers in a cost-effective manner. Once the partnered carrier picks up your shipment, they will handle the end-to-end shipping process, including customs. You can opt to have the shipment picked up from your doorstep or you can drop the shipment at carrier’s drop-off point.
Hear from our export champions
Frequently Asked Questions
1. How can I sell internationally from India?
You can sell internationally from India with Amazon. Learn about the necessary requirements, including taxes and regulations to export. Register on Amazon Global Selling by sharing a few details, list your products on Amazon marketplaces of your choice, and you are ready to export.
2. Which country is best to sell products?
The best country to sell to depends on your product category, pricing, and target audience. However, Indian sellers on Amazon consistently see strong demand in marketplaces such as the US, UK, Germany, Canada, UAE, France, Italy, Spain, and Saudi Arabia.
3. What are the benefits of selling internationally?
Selling internationally lets businesses reach a much larger customer base beyond their domestic market, significantly increasing potential sales and revenue by tapping into high-demand global markets.
4. What are the payment methods for international transactions?
Common international payment methods include advance payment, letters of credit (LC), documentary collection, open account, and consignment. These options help businesses balance payment security, cash flow, and buyer trust.
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Last updated on January 30, 2026.
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