Amazon Seller > Shipping & Fulfillment > Fulfillment by Amazon

Amazon FBA - Get the Prime advantage

Fulfillment by Amazon (FBA), an all-in-one solution for storage, packing, shipping, delivery, and customer support

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What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is an all-in-one solution to sell your products to Amazon customers. When you become an Amazon seller and use FBA, all you need to do is send your products to Amazon Fulfillment Centers. The rest is on us. We store your products, and when a customer places an order, we take care of packing, shipping, and delivering the product to the customer’s doorstep. The FBA also gives your products the Prime Badge and offers same-day or next-day delivery for eligible customers. We also handle returns and customer support queries for you.

Amazon jargon:

Fulfillment Center

Fulfillment Centers are integral to Amazon's advanced, global fulfillment network that lets you store your products safely with us. Fulfilment Centers store your products, which are then packed and shipped to your customers upon the receipt of orders.

Customers Prefer Prime Products customers look for products with the Prime Badge because it represents fast, free shipping and reliable customer service. Fulfillment by Amazon makes your offers more visible and competitive, giving you access to crores of our loyal Prime customers. Fulfillment by Amazon also increases your chance for winning the Offer Display, which appears with the “Add to Cart” option when customers click on a product they wish to buy. As a Prime seller, you can also participate in Prime Day, an annual shopping festival exclusively for Prime customers and sellers.
Amazon FBA Prime Badge

Offer: Try FBA for FREE*

FBA specific fees waiver offer
You can try FBA for the first 3 months or the first 100 units and get free transportation, storage and anytime removals. We are, also offering a limited time waiver on Inbound charges to FCs, Storage fees and Removal charges so that you can Try FBA at no additional cost!
*(Referral Fee+ Closing Fee + Weight Handling Fee) is regular selling on Amazon fees and is NOT free. Please refer offer validity section for more details
Example (for illustrative purposes):
Here is a comparison of Easy Ship and FBA Fees for a feature phone (non-Android mobile Phone)
Nokia 105
Product Info: Nokia 105 (2019)
Product size category: Small
Unit weight: 300 gms
Shipping distance: National
Storage fees/unit: ₹ 3 (we charge ₹ 33/cubic foot/ month)
Listing price on ₹ 1000
Fee Type
Easy Ship
Try FBA*
Your product price on
Standard Sell on Amazon Charges
Referral*(5% for mobile phones)
Closing Fee
Shipping/Weight Handling Fee
FBA Specific Charges
Transportation to FC
Storage in FC
Pick & Pack Fee
Removals (if needed)
Total Amazon Fee
Fee percentage
*Subject to conditions & validity of offer mentioned. The example mentioned above is for illustration purpose and charges may vary. Kindly refer to Seller Central for more details
What are the fees being waived off in this offer?
If you are new to FBA, we will waive off FBA specific fees for the first 100 units or first 3 months (whichever comes earlier).
If you are new to FBA, we will waive off FBA specific fees for the first 100 units or first 3 months (whichever comes earlier).
  • We pick up your shipment from your doorstep for FREE
  • We store your products in our Fulfillment Centre (FC) for FREE
  • And you can remove it anytime for FREE
How will the fee waivers be applied?
  • Transportation to FC charges – The discount will be given upfront when you choose 'Amazon inbound Pick-up Service (ATS)'. The charges will be shown as Zero for the first 100 units or first 3 months. The inbound discount is capped to Rs 1000.
  • Storage & Removals Fees – You will not be charged for Storage and Removal fee for the first 100 units or first 3 months.
  • Please note that the removal discount will be applicable post 24 hours of launch on FBA. Also, Pick and pack fee will continue to be charged as usual.
What are the conditions and validity of Try FBA for Free offer?
You can avail the Try FBA for Free offer under these conditions:
  • The offer is valid only for sellers trying Fulfillment by Amazon for the first time (i.e., never sent any shipment to fulfillment centre till date). Your 3 months trial period starts on the date we receive your first shipment in Amazon Fulfillment Centre (FC).
  • You can avail the fee waivers only for the first 100 units or for 3 months (whichever is earlier) from the date your first shipment is sent to the FC. First shipment has to be a minimum of 10 units.
  • You need to schedule an appointment using 'Amazon inbound Pick-up Service (ATS)' to avail Inbound charge waiver. You can have multiple free inbound shipments over 3 months of trial period (till you reach 100 units). The inbound discount is capped to Rs 1000.
  • At any time (within the offer period) if you wish to remove your products from the Amazon FC, the removal fee will also be waived off as a part of this offer.
  • Inbound charges, storage and removal fees are the FBA specific fees/charges being waved off as a part of this offer. Referral fees, Closing Fee, Weight handling fees and any additional charges like seeking 3rd party services for getting warehouse address added in GST (APOB) will continue to be charged as per usual.

How to join FBA?

Here are the steps to join Amazon FBA:

Step 1

Register as a Amazon Seller and list your products
Register as an Seller and login to Seller Central to set up your account. Update your business details and add your product listings on

Step 2

Join FBA & send your products to an Amazon Fulfillment Center
Once you have listed your products, you can sign up for Amazon FBA where you will have to share additional details, add your chosen Amazon Fulfillment Centers (FC) as Additional Place of Business (APOB). You can then ship your products to the Amazon FCs

Step 3

Get orders for your Prime products
Your FBA products will have the Prime Badge. You will also have a better shot at winning the Offer Display which increases your chance to receive more orders quickly. Once an order is placed, Amazon will pack your products immediately and get them ready for delivery.

Step 4

Amazon delivers your products to customers
Through our world class fulfillment network delivering to 99% of India's pin codes, we will deliver your products to the customer quickly and reliably along with tracking of shipment. Happy customers mean a better chance to receive a 5-star rating and more orders.

Benefits of FBA

Prime Benefits - Amazon Prime Badge
Amazon Prime Badge
Display the Prime Badge on eligible products and give your customer options for free unlimited one- or two-day delivery. Premium delivery options increases customer demand and loyalty.
Prime Benefits - Business Focus
Focus on your Business
We store your inventory and take care of shipping your products to customers so that you can focus on your business.
Prime Benefits - Flexible rate structure
Pay as you go
FBA's flexible rate structure means you only pay for the services you use - no additional subscription fees, no minimum units, and no start-up fees
Prime Benefits - Building Trust
Build Trust
Customers trust Amazon's world class packaging, shipping, customer service, and returns - and now your brand can benefit this trust
Prime Benefits - Business Growth
No Growing Pains
Even when your sales increase through Amazon, you don’t need to worry about inventory space, manpower for managing, packing, and delivering orders.
Prime Benefits - Customers come back for more
Coming back for more
With FBA, we take care of your customer service and returns for products sold on Amazon. Your products will be eligible for Free Delivery through Amazon. You can also easily send your products to Amazon’s fulfillment centers using Amazon trained transporters who can pick up products from your doorstep.
Prime Benefits - Pay on delivery
Pay on delivery payments
With Pay on Delivery (also known as Cash on Delivery) being extensively used in India, you can fulfill your orders using Pay on Delivery facility through FBA. The funds get deposited directly in your bank account.
Prime Benefits - Increase in Sales
Increase in sales
Fulfillment by Amazon helps you increase your online sales by giving access to Amazon’s world-class fulfillment resources.
Video thumbnail featuring an Amazon seller
Being a Prime member, we were able to reach our customers as fast as possible.
Dheepakh RajaramGoodness Pet Food

Become a Prime Seller today

Grow your business with Fulfillment by Amazon

New to selling on Amazon?

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Existing Seller?

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