Get $50,000 in potential benefits Register nowGet $50,000 in potential benefits Register nowToys export from India: A guide on how to export toys
Learn how to start a toys export business from India easily with ecommerce and start selling your toys products across the world.
With hybrid learning and home-based entertainment now part of everyday life, parents are increasingly focused on reducing excessive screen time and encouraging toys that support learning, creativity, and active engagement. This shift has also strengthened global demand for handmade toys, with India emerging as a growing exporter of educational, eco-friendly, and handcrafted toys to international markets.1
In this blog, we explore key trends in India’s toy exports, top product categories, major markets, government support, and how sellers can use ecommerce programs like Amazon Global Selling to export globally.
In this blog, we explore key trends in India’s toy exports, top product categories, major markets, government support, and how sellers can use ecommerce programs like Amazon Global Selling to export globally.
Overview and trends of Indian toys export
India’s toy industry has witnessed strong growth in recent years, supported by government initiatives such as Make in India and the introduction of mandatory quality and safety standards. These measures have helped improve product quality, boost domestic manufacturing, and enhance India’s competitiveness in global toy markets.
● India’s toy market is expected to reach USD 3 billion by 2028, fueled by a CAGR of 12% during 2023-28.
● India’s toy exports reached approximately USD 152.34 Mn in FY 2023-24, representing a 40% increase compared to FY 2019-20.
● With the India-UK FTA in place, exports to the UK are projected to grow at a CAGR of 25-30%, potentially reaching USD 80-100 Mn in the next 3 years.2
● India’s toy market is expected to reach USD 3 billion by 2028, fueled by a CAGR of 12% during 2023-28.
● India’s toy exports reached approximately USD 152.34 Mn in FY 2023-24, representing a 40% increase compared to FY 2019-20.
● With the India-UK FTA in place, exports to the UK are projected to grow at a CAGR of 25-30%, potentially reaching USD 80-100 Mn in the next 3 years.2
What are the top toy products exported from India?
Top toy products exported from India include:
● Dedicated deck card games
● Paper craft
● Science kits and toys
● Headwear
● Costumes
● Helicopters
Top countries to export toys from India
Major export destinations for Indian toys include3:
Netherlands
Denmark
Hear from our export champion
Learn how Sharat Kondela, the MD & CEO of Butterfly Edufields, scaled his STEM toys business to five international markets in the span of six months.
Government bodies that promote toys export from India
Government bodies play a key role in promoting India’s toy exports by supporting exporters with policy guidance, safety regulations, and export facilitation. Key institutions include:
Department for Promotion of Industry and Internal Trade (DPIIT)
DPIIT plays a central role in developing India’s toy manufacturing and export ecosystem. It leads initiatives such as Make in India for toys and the Phased Manufacturing Programme (PMP), along with Export Promotion Council for Handicrafts (EPCH), aimed at strengthening domestic production, reducing import dependence, and positioning India as a global toy manufacturing hub.
Ministry of Micro, Small and Medium Enterprises (MSME)
The Ministry of MSME supports the toy sector by enabling access to credit, cluster development programmes, and capacity-building initiatives. Since a large share of toy manufacturers and exporters fall under the MSME category, this ministry plays a critical role in helping them scale operations and improve competitiveness.
Sports Goods Export Promotion Council (SGEPC)
The Sports Goods Export Promotion Council promotes exports of sports goods and outdoor play equipment from India. It is relevant for toy exporters dealing in sports toys, outdoor play items, and recreational equipment, and supports exporters through trade fairs, buyer connections, and market development initiatives.
Toy Association of India (TAI)
The Toy Association of India promotes the growth of India's toy industry, representing over 5,000 members including manufacturers, exporters, retailers, and distributors. It promotes industry growth, safety standards, and toy exports while bridging the gap between the sector and government.4
Government schemes that promote toy exports from India
The Government of India has introduced export-linked schemes that help toy exporters reduce costs and improve competitiveness, including:
National Action Plan for Toys (NAPT):
The National Action Plan for Toys (NAPT) is designed to strengthen India’s toy ecosystem by improving manufacturing capabilities, encouraging innovation, and aligning domestic production with global quality and safety standards. By building a competitive manufacturing base and improving compliance, NAPT directly supports India’s goal of becoming a global hub for toy exports.5
Scheme of Fund for Regeneration of Traditional Industries (SFURTI):
Under the SFURTI scheme of the Ministry of MSME, 19 toy clusters have been approved across states such as Madhya Pradesh, Rajasthan, Uttar Pradesh, Karnataka, Andhra Pradesh, Maharashtra, and Tamil Nadu. These clusters focus on upgrading traditional toy-making units, improving infrastructure, design capabilities, and market access.6
Remission of Duties and Taxes on Exported Products (RoDTEP):
Although a broad export support scheme, RoDTEP refunds duties and taxes incurred during production that are not otherwise refunded, helping exporters of toys and other goods remain competitive globally. The scheme improves price competitiveness for toy exporters by offsetting embedded costs across the supply chain and supporting sustainable export growth.7
Documents required to export toys from India
To export toys from India, exporters must obtain:
● GST registration8
How to start a toys export business from India? Step-by-step guide
Here is the step-by-step process to start a toy export business from India:
Step 1: Set up your business
Set up your business as a sole proprietorship, partnership, LLP, or company. Enroll with the Sports Goods Export Promotion Council (SGEPC) to access key export incentives.
Step 2: Complete market research and identify buyers
Study demand by market. Use export data and ecommerce platforms to identify trending products. Find buyers through trade shows and exhibitions, or through programs like Amazon Global Selling.
Step 3: Obtain product documentation
Obtain IEC, register to obtain GST for your business, and obtain your Registration cum Membership Certificate (RCMC). Also ensure your products are compliant and have the correct HS code.
Step 4: Manufacture and monitor quality
Begin production with clearly defined specifications aligned to buyer expectations. Implement strict quality checks at every stage to ensure durability, design accuracy, and compliance with international standards. Maintain detailed records and use third-party inspections or testing labs where required to meet marketplace and regulatory requirements.
Step 5: Manage logistics and shipping
Choose a reliable logistics partner and prepare your products for international shipping with export-ready packaging. Understand customs procedures, documentation requirements, and delivery timelines for each target market. Use fulfillment solutions like Fulfillment by Amazon (FBA) that streamline cross-border delivery and reduce operational complexity.
How to export toys with Amazon Global Selling?
Here’s how you can start exporting your toys globally in just a few steps:
Step 1: Register on Amazon Global Selling
Create an Amazon seller account on Seller Central to reach customers across 18+ Amazon global marketplaces. All you need to register is ID proof, address proof, and credit or debit card (international transactions enabled).
Step 2: List your products
Once registered, list your products on Amazon global marketplaces. Use the latest tools and expert support to make your listings more visible to customers.
Step 3: Ship and deliver globally
Choose to manage your own logistics through Merchant Fulfilled Network (MFN) or get expert support from Amazon to store, pack, ship, and deliver internationally with Fulfillment by Amazon (FBA). If you are an FBA seller and opt for Amazon SEND, partnered carriers will handle customs clearance for you.
Step 4: Receive payments and grow your business
Receive payment in INR directly in your bank account and use tools like Brand Registry and Amazon Ads to grow your business.
Conclusion
India’s toy export sector is gaining global momentum, supported by improved quality standards, government initiatives, and rising international demand for educational and sustainable toys. With ecommerce exports reducing entry barriers, programs like Amazon Global Selling are enabling Indian toy sellers to reach global customers, streamline logistics, and build trusted international brands more easily.
Amazon Global Selling: Easy e-commerce exports and hassle-free shipping
If you are a business owner and you want to sell your products to the world, Amazon Global Selling enables you to list and sell ‘Made in India’ products on 18 Amazon global marketplaces. As an e-commerce export program, Amazon Global Selling provides support and guidance at every step of your export journey, connecting you to Amazon’s Service Provider Network for tailored compliance, payments, and logistics support.
Registered sellers can choose to ship their products by themselves through Merchant Fulfilled Network (MFN) or they can opt for Fulfillment by Amazon (FBA) and outsource order fulfillment to Amazon including packing, storage, delivery, and returns. Amazon Global Selling simplifies the process of international shipping to the world, helping businesses navigate customs and reach a vast audience.
Registered sellers can choose to ship their products by themselves through Merchant Fulfilled Network (MFN) or they can opt for Fulfillment by Amazon (FBA) and outsource order fulfillment to Amazon including packing, storage, delivery, and returns. Amazon Global Selling simplifies the process of international shipping to the world, helping businesses navigate customs and reach a vast audience.
Frequently Asked Questions
1. Is toys export from India profitable?
Toy exports from India is growing steadily, with export value rising 40% from US $109 million in FY 2019-20 to US $152.34 million in FY 2023-24, indicating strong export momentum and profitability potential.9
2. Which toys are most exported from India?
Some popular toys exports from India include dedicated deck card games, science kits and toys, costumes, paper craft, headwear, and helicopters, among others.
3. Which countries import toys from India?
The US, the UK, Germany, the Netherlands, and Denmark are some of the top importing countries of Made in India toys.
4. Are certifications required for exporting toys from India?
Yes, toys exported from India must comply with mandatory BIS certification and meet destination-market safety standards.
5. What safety standards apply to toys exported from India?
Toys must comply with BIS safety norms, covering material safety, mechanical and physical properties, and child safety requirements.
6. What is the best shipping method for toys exports?
Sea freight is the best shipping method for most toy exports from India due to its cost-effectiveness for bulk shipments. For ecommerce exports, sellers can also choose Fulfillment by Amazon (FBA) for end-to-end fulfillment support.
7. What are the challenges in toys export from India?
Key challenges could include price competition, strict safety and compliance requirements, and logistics and shipping costs.
8. How can Indian sellers find buyers for toys exports?
Indian sellers can find toy buyers through trade fairs, export promotion councils, and online B2B platforms. Ecommerce exports programs like Amazon Global Selling also help sellers reach millions of customers worldwide across 18+ Amazon global marketplaces.
Last updated on February 23, 2026.
Sources:
1. https://www.imarcgroup.com/indian-toys-market
2. https://www.businessworld.in/article/indias-toy-export-dream-gets-an-uk-upgrade-565363
3. https://www.seair.co.in/blog/toys-export-from-india.aspx
4. https://www.ibef.org/indian-toys
5. https://www.impriindia.com/insights/national-action-plan-toys-napt-2020/
6. https://www.pib.gov.in/PressReleaseIframePage.aspx?PRID=1896715®=3&lang=2
7. https://timesofindia.indiatimes.com/business/india-business/rodtep-scheme-extended-export-support-now-valid-till-march-2026-to-aid-industry/articleshow/124234702.cms
8. https://www.eximpedia.app/blog/toys-export-from-india
9. https://www.imarcgroup.com/indian-toys-market
Sources:
1. https://www.imarcgroup.com/indian-toys-market
2. https://www.businessworld.in/article/indias-toy-export-dream-gets-an-uk-upgrade-565363
3. https://www.seair.co.in/blog/toys-export-from-india.aspx
4. https://www.ibef.org/indian-toys
5. https://www.impriindia.com/insights/national-action-plan-toys-napt-2020/
6. https://www.pib.gov.in/PressReleaseIframePage.aspx?PRID=1896715®=3&lang=2
7. https://timesofindia.indiatimes.com/business/india-business/rodtep-scheme-extended-export-support-now-valid-till-march-2026-to-aid-industry/articleshow/124234702.cms
8. https://www.eximpedia.app/blog/toys-export-from-india
9. https://www.imarcgroup.com/indian-toys-market
Sell across the world through Amazon Global Selling
Ready to start exporting from India?
Want to learn about Amazon Global Selling?
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
© 2024 Amazon.com, Inc. or its affiliates. All rights reserved
