Step-by-step guide to export toys from India

Whether you’re a toy exporter in India or an aspiring entrepreneur, you can start your toys export business from India with Amazon Global Selling. Learn how to export toys and ship internationally with ease in this blog.
toys export from india
Whether it is board games, educational or soft toys, with children spending more time at home in the last two years, the demand for toys has undoubtedly increased. In today’s world, with online education and home entertainment becoming the focus of our lives, parents encourage their kids to engage in new and interesting indoor games and toys. Even before the pandemic, many parents have been increasingly concerned about their children’s time with screens, especially the passive non-learning screen time.

In fact, recognizing this concern, Vivek Goyal and Dinesh Advani, both parents themselves, embraced technology as a part of their children’s development and founded PlayShifu – an Augmented reality (AR) toy company with unique phygital (physical + digital) play experiences for children aged 2-10 years. As toys exporters in India, Vivek and Dinesh opted for e-commerce export program, Amazon Global Selling, to expand their toy and games business to the world.
Our growth has been a product of strategic international expansion and our partnership with Amazon. It gave us a global e-commerce ecosystem to launch our products, understand our customers, scale our business right from the comfort of our home.
Dinesh AdvaniFounder, PlayShifu
Like Dinesh, thousands of sellers have started toy export from India. In this blog, learn how you can expand or start your toys export business and reach new international customers.

Types of toys exported from India

types of toys exported from India

Did you know?

India contributes worth INR 5,000-6,000 crores in global toy exports1, making the country one of the leading exporters of toys and games.

How to become a toy exporter from India?

Indian toys have always been in the global race to become the top toys exporters of the world. As an e-commerce exports program, Amazon Global Selling enables toy exporters from India to register and sell internationally on 18+ Amazon marketplaces like the USA, the UK, Germany, the UAE, Singapore, Australia and more. With simple registration, easy product listing and hassle-free shipping, Indian sellers can reach over 300 million international customers from the comfort of their homes. “It is possible to have lakhs of customers at the click of a button with Amazon Global Selling,” shares Mumbai-based couple Mudita Ajmera and Ashish Ajmera, founders of JackInTheBox Toys.
Apart from access to global customers, toy exporters in India can also participate in international sale events like Black Friday, Prime Day, Cyber Monday and sell throughout the year. Expanding a business to more than one marketplace gives an advantage of keeping sales active all throughout the year. After registering with Amazon Global Selling, PlayShifu began exporting to the USA and soon, expanded to four countries — the UK, Canada, Australia and the UAE. “With advanced seller tools like listing management, marketing and ad management, selling with Amazon Global Selling has been a blessing in the truest sense,” says Dinesh.

Here’s how you can export toys from India with Amazon:

Register your business

First, you must register your export business with Amazon Global Selling. You don’t have to be an existing Amazon India seller. The registration can be done online on Seller Central. You’ll need the following documents to register:
• ID proof (Aadhar, driving license or passport)
• Business address proof (Bank statement)
• Credit or debit card (international transactions enabled)
Amazon seller registration

List your products

Once you have successfully registered to sell globally on Amazon, you can list your products. Remember to follow tips on how to list your products include attractive pictures and descriptions that’s clear to international customers. You can also seek help from third-party service providers.
How to list your products on Amazon

Ship and receive payments

Once a customer places an order, you can choose to deliver by yourself or you can opt for Fulfillment by Amazon (FBA). Under FBA, Amazon takes care of shipping, delivery, returns and customer concerns. Once a customer purchases your product, Amazon credits the money in your bank account in the currency of your choice.
Amazon FBA

Frequently Asked Questions

How can I start an online toy export business with Amazon?
You can export toys from India in a seamless manner with Amazon Global Selling:
• Choose the marketplaces you want to export to
• Register yourself as a seller by sharing a few details
• List your products and add descriptions
• Start exporting and receive payments

Amazon Global Selling provides third party service providers for assistance during the export journey.
What are the export schemes for toy exporters?
Sports Goods Export Promotion Council (SGEPC) is a dedicated apex body to ensure development and promotion of toys and sports goods export from India. They launch schemes that help businesses enter the global export market, nurture innovation, develop trade and build appropriate skill sets2.
Published on October 29, 2021.


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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.

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