Sell Toys Online
on Amazon

Become part of India's largest toys store
Sell Toys online on
With more than 8 Lakh units shipped monthly, is India's largest toys store. If you are a supplier or a manufacturer of toys, this page will tell you everything you need to know to start selling your goods on and reach crores of customers across India. If you can deliver toys to customers in nearby pin codes, you can visit Local Shops on Amazon.


Units of toys shipped in a day on


Year-on-year potential growth in this category on


Potential increase in sales that toy sellers can see during festive sales

Step-wise Guide to Selling Toys Online

Step 1

Register as an Amazon Seller

To create your seller account on you will need to submit the following details to:
Your GST and PAN information
Active Bank Account
An active bank account for payments

Step 2

Listing your products

Next, you will need to display your products on for customers to purchase. To do this, you need to list your products from your Seller Central account by either:
List toys
If the toy is available on, you can add a new offer by matching it to the existing product or by scanning the product barcode or ISBN through the Seller App
If you have a new brand of toy that is not currently listed on, you will need to create a new listing by uploading product images and fill in the details

Types of toys you can sell on Amazon

Sell Infant & Preschool toys
Sell Role play games
Sell RC Cars
Sell Board Games
Sell Sports toys and Play houses
Sell Ride on Toys
Sell LEGO and building sets
Sell LEarning & educational toys

Step 3

Deliver to customer

Once your product receives an order, you will need to deliver it to the customer. There are many ways to do this:
Fulfillment by Amazon (FBA)
Amazon takes care of storing, packing, and delivering your products. Your products also get the added FBA benefit of gaining the Prime Badge.
Easy Ship (ES)
You store and pack your products, Amazon delivers it to your customer’s doorstep
Self-Ship (SS)
You store, pack, deliver your products
After starting an online business with Amazon, we have seen a 12x increase in our sales from 3 lakh a year, last year, to around 36 lakh a year, this year
Meeta GuptaFounder of toys brand Shumee Toys
computer icon with Amazon Smile logo

Sell on Amazon

Join the family of 12 Lakh+ businesses selling on Sell your products on India's most visited shopping destination

Beginner's guide to Selling on Amazon

A one-stop guide to help you begin your online selling journey with Amazon

Registration steps

Concise and step-by-step walk-through of the new seller registration process on

Start selling today

Make your products available to the crores of Amazon customers searching for toys everyday