Amazon Seller > Sell Online > Product Categories > Toys

Sell Toys Online
on Amazon

Become part of India's largest toys store

With more than 8 Lakh units shipped monthly, Amazon.in is India's largest toys store. If you are a supplier or a manufacturer of toys, this page will tell you everything you need to know to start selling your goods on Amazon.in and reach crores of customers across India. If you can deliver toys to customers in nearby pin codes, you can visit Local Shops on Amazon.

25000+

Units of toys shipped in a day on Amazon.in

+50%

Year-on-year potential growth in this category on Amazon.in

2-3x

Potential increase in sales that toy sellers can see during festive sales

Step-wise Guide to Selling Toys Online

Step 1

Register as an Amazon Seller

To create your seller account on Amazon.in you will need to submit the following details to:

Your GST and PAN information

An active bank account for payments

Click here to register and provide the details mentioned above to create your Seller Central account

Step 2

Listing your products

Next, you will need to display your products on Amazon.in for customers to purchase. To do this, you need to list your products from your Seller Central account by either:

If the toy is available on Amazon.in, you can add a new offer by matching it to the existing product or by scanning the product barcode or ISBN through the Seller App

If you have a new brand of toy that is not currently listed on Amazon.in, you will need to create a new listing by uploading product images and fill in the details

Types of toys you can sell on Amazon

Step 3

Deliver to customer

Once your product receives an order, you will need to deliver it to the customer. There are many ways to do this:

Fulfillment by Amazon (FBA)

Amazon takes care of storing, packing, and delivering your products. Your products also get the added FBA benefit of gaining the Prime Badge.

Easy Ship (ES)

You store and pack your products, Amazon delivers it to your customer’s doorstep

Self-Ship (SS)

You store, pack, deliver your products

Step 4

Get paid every 7 days

You will get paid for your delivered orders in 7-day payment cycles after deducting the Amazon fees, with funds deposited directly into your bank account.

Example

Here is the fees charged for a sell price of ₹ 750, assuming package weight is 1000gms, shipped regionally by Easy Ship

Fees Charged

Closing Fee

₹ 30

Referral Fee at 9.5%

₹ 71.25

Easy Ship Delivery fees

₹ 68

GST on total Amazon Fees

₹ 30.46

Total Amazon Fees including GST

₹ 199.71

Earnings sent to your account

₹ 550.28

Calculate the potential profit you can earn with Toys

After starting an online business with Amazon, we have seen a 12x increase in our sales from 3 lakh a year, last year, to around 36 lakh a year, this year
Meeta GuptaFounder of toys brand Shumee Toys