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Learn how to list your products on Amazon global marketplaces and export from India with ease.
What is a product listing?
To start selling on Amazon global marketplaces, the first step is to list your products. Your product listing is the detailed information about your product which customers will see before making a purchase.
You can either match an existing product listing (if somebody else is already selling the same product) or create a new listing (if you are the only seller). How you list your products depends on your selling plan. Sellers using a professional seller account can list their products in bulk or manage inventory with third-party systems, while individual sellers list products one at a time.
You can either match an existing product listing (if somebody else is already selling the same product) or create a new listing (if you are the only seller). How you list your products depends on your selling plan. Sellers using a professional seller account can list their products in bulk or manage inventory with third-party systems, while individual sellers list products one at a time.
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10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
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$50 credit to create Sponsored Products or Sponsored Brands ads
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
What do you need to start listing products?
Before listing your products on Amazon, here are a few things you need to ensure a seamless process:
Amazon seller account
Create an account on Seller Central to manage your product listings, sales, and business operations on Amazon.
Product information checklist
You need a product ID to list items on Amazon. These include product SKU details such as a GTIN (barcode, UPC, or EAN). If you match a listing, you will not need to provide a product ID since it already exists. Before going live, ensure your product meets Amazon’s category approval requirements, has valid product IDs (GTIN/UPC/EAN), follows listing and image guidelines, and complies with export and destination-country regulations.
Pro tip
If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.
Product details
Depending on your product category, you may need to provide specific details such as features, model number, size and dimensions, and expiry date (if applicable). You will also need a product title, description, and images.
Search terms and relevant keywords
Use these to optimize your listings and make them discoverable in search results.
Compliance documentation
Your products must comply with applicable laws and regulations and Amazon policies. Check if your product category requires additional approvals or certifications and ensure compliance before you start listing.
Brand protection measures
For brand owners, enrolling in Amazon Brand Registry can help safeguard your intellectual property and enhance your listings.
Learn the term
• Global Trade Item Number (GTIN): A unique and internationally recognized ID for products, used to track and identify items.
• Universal Product Code (UPC): A 12-digit barcode commonly used in North America to identify retail products.
• European Article Number (EAN): A 13-digit barcode used internationally to identify products in retail and supply chains.
• International Standard Book Number (ISBN): A unique identifier for books, typically 10 or 13 digits long.
• Stock Keeping Unit (SKU): A unique identifier assigned by sellers at the time of creating a product listing to track their products. If the SKU is not provided, Amazon will generate it for you.
Ways to list products on Amazon marketplaces
To showcase your products, you need to list them from your Seller Central account in one of these ways:
Learn the term: ASIN
ASIN stands for Amazon Standard Identification Number, a unique combination of 10 letters and numbers generated automatically. It is an alphanumeric code that helps identify products in the Amazon catalogue and is a key part of the product detail page. If you are creating a new listing, Amazon will automatically assign a new ASIN to your product.
How to list products on Amazon marketplaces?
Before you begin, keep the following mandatory details ready to create or match a listing:
● Product SKU (Barcode / UPC / EAN)
● Product information (features, size, material, model number, expiry date, etc.)
● High-quality product images
Once you are ready, follow the steps below to list your product:
● Product SKU (Barcode / UPC / EAN)
● Product information (features, size, material, model number, expiry date, etc.)
● High-quality product images
Once you are ready, follow the steps below to list your product:
Step 1: Log in to Amazon Seller Central:
Sign in to your Amazon Seller Central account. Go to Inventory → Add a Product.
Step 2: Choose how you want to list your product:
Place orders with domestic manufacturers and provide a copy of the order to the tax officer assigned to the manufacturer.
Option A: List an existing product
Use this if the product already exists on Amazon.
1. Search for the product in the catalogue
2. Select the product
3. Click ‘Sell Yours’
4. If approval is required, click ‘Apply to Sell’
5. Submit the application and wait for approval
1. Search for the product in the catalogue
2. Select the product
3. Click ‘Sell Yours’
4. If approval is required, click ‘Apply to Sell’
5. Submit the application and wait for approval
Option B: List a new product (single upload)
Use this if your product is not already listed.
1. Go to ‘Add a Product’
2. Choose ‘Create a new product listing’
3. Enter product details such as title, category, features, and images
4. Submit the listing for review
1. Go to ‘Add a Product’
2. Choose ‘Create a new product listing’
3. Enter product details such as title, category, features, and images
4. Submit the listing for review
Option C: List products in bulk
Best for sellers uploading multiple products.
1. Go to Catalogue → Add Products via Upload
2. Download the product template
3. Select ‘List products that are not in Amazon’s catalogue’
4. Fill in product details in the spreadsheet
5. Upload the completed file (available for Professional seller accounts)
1. Go to Catalogue → Add Products via Upload
2. Download the product template
3. Select ‘List products that are not in Amazon’s catalogue’
4. Fill in product details in the spreadsheet
5. Upload the completed file (available for Professional seller accounts)
Step 3: Upload compliant product images:
Non-compliant images may lead to listing suppression. Upload product images that:
● Have a white background
● Are at least 1000 dpi
● Show only the product (no text, watermarks, or props)
● Cover at least 80% of the image area
● Have a white background
● Are at least 1000 dpi
● Show only the product (no text, watermarks, or props)
● Cover at least 80% of the image area
Step 4: Submit and go live:
Once all details are filled in:
● Review your listing
● Submit for approval
● Your product goes live once Amazon approves it
● Review your listing
● Submit for approval
● Your product goes live once Amazon approves it
How to search and match products for existing listings?
The search-and-match process is a straightforward way to integrate your products into Amazon’s marketplace. If your product is already listed on Amazon marketplaces, simply select it, set your price, and specify the quantity. This method is ideal if you have fewer than 50-100 products to list each month. Here are some ways to search for and match products:
How to list your products in bulk?
If you have a Professional selling account, you can list your products in large batches using bulk upload. You can upload products in bulk (100 to 1000) products under two categories — a new product on Amazon or an existing Amazon product.
Bulk listing involves downloading the inventory file template from Seller Central, filling in product details such as SKU, titles, descriptions, and pricing, then re-uploading the completed file. Amazon processes the file and updates your product catalog automatically.
Bulk listing involves downloading the inventory file template from Seller Central, filling in product details such as SKU, titles, descriptions, and pricing, then re-uploading the completed file. Amazon processes the file and updates your product catalog automatically.
How to list products that do not have barcode?
Don’t have a barcode? Follow the steps below:
Step 1: Check if your product already exists:
Search for your product on Amazon. If the listing already exists, you can match the product to the listing without needing a product ID.
Step 2: Add a new product:
If you’re adding a new product, you may need to purchase a UPC code or request an exemption.
Step 3: Apply for GTIN exemption
For products without barcodes, you can apply for a Global Trade Item Number (GTIN) exemption through Amazon to sell products on Amazon international marketplaces.
Step 4: List your product
Once approved, complete the listing and start selling.
Advanced Amazon listing tips
Some tips to enhance your Amazon listings are:
Use enhanced brand content
Create detailed, visually rich product listings with clear titles, bullet points, descriptions, and high-quality images to improve customer trust and conversions.
Optimize for Amazon search
Use accurate product titles, relevant attributes, and well-structured descriptions to help Amazon index your listing correctly and improve search visibility.
Use international keywords for global discovery
Use region-specific product terms and accurate descriptions to ensure your listings are discoverable across different Amazon international marketplaces.
Common listing mistakes to avoid
Here are some common listing mistakes to avoid:
1. Duplicate listing: Creating multiple listings for the same product can lead to suppression or removal by Amazon.
2. Missing images: Listings without clear, compliant product images may face lower visibility or rejection.
3. Incorrect categories: Placing products in the wrong category affects discoverability and can lead to listing errors.
4. Low-quality descriptions: Poor or incomplete descriptions reduce customer trust and negatively impact conversions.
5. Missing compliance credentials: Failure to provide required certifications or approvals can result in listing suspension or removal.
Brand Registry:
Protection for brand owners
If you are the manufacturer or brand owner of your products, consider enrolling in Amazon Brand Registry. It is a free service that gives you greater control over product pages that use your brand name. It provides a range of tools to protect and differentiate your brand, including automated protection and search tools to find and report violations.
Get help with listing
Have doubts or questions on how to list your products? Use our resources and services to get more information and guidance on listing:
Frequently Asked Questions
1. How do I see my listing on Amazon?
Once your product is listed through Seller Central, you can search for it using the product name, SKU, ASIN, or barcode on the Amazon marketplace where it is published.
2. How to sell something on Amazon?
Create a Seller Central account, add your product details (SKU, images, description), choose whether to match an existing product or create a new listing, and publish it for sale.
3. Is listing on Amazon free?
Yes, you can list products for free. However, selling fees, referral fees, or subscription charges may apply depending on your seller plan and product category.
4. What is the easiest way to list products on Amazon?
The easiest way is to search and match an existing product listing or use bulk upload templates if you have multiple products to list.
5. Can I update my listings after publishing?
Yes. You can edit product titles, descriptions, images, pricing, and inventory details anytime from Seller Central.
6. How many products can I list at once?
With a Professional Seller Account, you can upload 100-1000 products at a time using Amazon’s bulk upload template.
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