GLOBAL SELLING

Sell on Amazon in Europe
& go global

Reach millions of customers by selling on Amazon’s European marketplaces 8 countries

Sell in Europe with Amazon Global Selling

Sell in 8 countries of Europe with just 1 account

With one account, sell on 8 Amazon global marketplaces: amazon.co.uk (UK), amazon.es (Spain), amazon.fr (France), amazon.de (Germany), amazon.nl (Netherlands), amazon.it (Italy), amazon.se (Sweden) & amazon.pl (Poland).

Why sell in Europe?

Growing exports from India

Europe has a higher GDP than India. As of 2019, export to Europe from India were at €39 Billion (₹34 lakh crores).

Europe's top shopping site

Amazon is the #1 ecommerce shopping destination in the UK, France, Germany, Italy, Spain and Sweden.

Global festive sale events

Strengthen your cash flow with events all year round. Participate in sale events of Amazon European marketplaces like Prime Day and Black Friday sale.

Amazon's tools for easy exports

Focus on your business and let Amazon help you with international shipping and logistics. With Amazon FBA, selling from India is hassle-free.

KEY HIGHLIGHTS

176 Million

Monthly unique visitors in the UK, Germany, France, Italy, & Spain

61.6%

Estimated user penetration in 2022

2,700+

products sold per minute in Amazon EU marketplace in 2020

What products to sell in Europe?

Leather products

Spices & consumables

Home textile & décor

Beauty & personal care

Apparel & jewelry

Toys & sports goods

Explore other products you can sell in Europe

Watch: Success stories of Indian global sellers

Our sellers tell you why they choose to export from India with Amazon Global Selling

Thanks to Amazon Global Selling, the demand for our leather products has grown threefold.
Zafar NisarDELTA Leather Corporation (DLC)

With Amazon Global Selling, not only have we been able to reach more than 10 countries, we have also received great reviews from international customers.
Ravi KumarImagimake

We started selling on Amazon two and a half years ago. Now, our company has steadily grown to 300 times of our initial size.
Parisha GoenkaSVA Organics

This year, Black Friday and Cyber Monday sale events were a first time experience for us and it was truly rewarding.
Kapil DhamejaBlue Nectar

Read inspiring success stories of sellers now

It takes less than 15 minutes to register

Guide on e-commerce exports: Amazon Exports Digest 2022

The Amazon Exports Digest 2022 gives you an overview of top emerging cities, bestselling Indian products, factors driving the growth of exports, especially via e-commerce, and the initiatives taken by Amazon to further accelerate India's exports.

Read Amazon Exports Digest 2022 here

Peak sales and holidays

Plan ahead for peak shopping periods of European marketplaces.

Download the holiday calendar for FREE

Know more about the cost to sell in Europe

We are going to use Amazon's global footprint to export $10 billion of Make in India goods by the year 2025.
Jeff BezosFounder & CEO, Amazon Inc.

Frequently Asked Questions

How can I register myself as a seller on Amazon Europe marketplaces?

If you are new to selling on Amazon Europe,

Click on the register now
Fill the required details and click on submit button

If you are already selling on Amazon India,

Sign in with your seller central account
Click on sell global section
Choose the marketplace where you want to expand & register

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What are the steps to sell on Amazon Europe?

By signing up as a seller in Europe, you get to sell on Amazon European marketplaces (UK, France, Germany, Italy, Spain, Netherlands, and Sweden) with one single account.

In just 4 steps, you can become an Amazon seller in Europe.

Decide where and what to sell.
Register a seller account and list your products.
Ship your goods and fulfill orders.
Manage your exports business, including customer support and returns.

Know more about how global selling works

What are the details required to register myself as an exporter for Europe through Amazon?

Amazon Global Selling has made exports easy for Indian MSMEs. To register as an exporter with Amazon Global Selling, all you need is

Email Id
Valid business address
Credit card with international transactions enabled
VAT

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What is the procedure to get VAT?

To store or sell goods to customers in Europe, you are required to register for VAT. While each Amazon seller is solely responsible for being VAT compliant, Amazon can assist you with regulatory & compliance requirements through the Service Provider Network. The time it takes to become VAT registered can vary. To avoid delays, we recommend that you start the process as soon as you register your Europe seller account.

Visit Service Provider Network

Everything you need to know about VAT to sell in Europe

How much will it cost to sell in Europe?

Currently, Amazon is charging £ 25 (excl. VAT) as a monthly subscription fee for you to sell on Amazon Europe, along with additional selling fees.

The additional selling fee consists of a referral fee (basis the product you sell) on your sales and other shipping, promotional costs that you might incur based on how you want to do your business.

Know more about cost to sell in Europe

Do I need an international bank account? Would the payment be made in foreign currency or INR?

You can use your European bank account if you have it already or you can keep using your Indian bank account. Amazon converts GBP or EUR revenue to INR and credits the amount directly to your bank account.

Are there any language requirements to sell in Europe?

Amazon requires the listings and customer support (delivery and product related) be provided in the native language of the marketplace country, but you need not worry. Many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to sell on Amazon Europe, then you can use Service Provider Network for listing and translation requirements.

What are the product categories that I can export via Amazon?

More than 30 categories are open for selling on Amazon marketplaces in Europe. Most products in these categories can be listed without specific permission from Amazon. Some categories have additional guidelines that sellers must follow.

Visit Seller Central help page to learn whether the products you wish to sell are in open categories or categories requiring approval. Review any category-specific requirements or guidelines and be sure you can meet those specifications, then you can initiate the approval process from the same page.

Visit Europe Seller Central Help Page

Visit help section for more details