Get $50,000 in potential benefits Register nowGet $50,000 in potential benefits Register nowAmazon Europe fees: Find out how much it costs to sell on Amazon Europe
Understand the cost to sell on Amazon Europe, including selling plan fees, FBA charges, referral fees, and shipping costs across EU marketplaces.
Selling on Amazon Europe gives Indian exporters access to nine marketplaces — the UK, Germany, France, Spain, Italy, Poland, Sweden, the Netherlands, and Turkey — with a single seller account. Before you start selling, here’s a breakdown of the Amazon Europe seller fees.
Subscription fee
Based on your business plan, what you want to sell, and the destination country, you can decide the selling plan — individual or professional.
Referral fees
Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.
Shipping costs
The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).
Other costs
Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like advertising or premium account services.
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
Did you know?
Getting paid and paying fees
When you set up a seller account, you'll provide a credit or debit card (international transactions enabled). Amazon will charge the credit card to cover your subscription and other fees. Meanwhile, proceeds from your sales will be deposited directly into your bank account.
Selling plans
As a seller, you have the freedom to pay per sale or stick to a flat monthly Amazon Global Selling subscription fee. You can change or cancel your plan any time. Refer to the details as follows:
Plans
Individual
Professional
Overview
£
0.75
(excl. VAT) / item sold
plus additional cost*
£
25
(excl. VAT) / month
plus additional cost*
This plan might be right for you if…
• You sell fewer than 35 units a month
• You sell fewer than 35 units a month
• You sell more than 35 items a month
• You sell more than 35 items a month
• You're still deciding what to sell
• You're still deciding what to sell
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories
Selling plan features
Add new products to the Amazon catalog
Grow your business with Fulfillment by Amazon (FBA)
Apply to sell in additional categories
-
Save time creating listings in bulk
-
Manage inventory with feeds, spreadsheets, and reports
-
Qualify for top placement on product detail pages
-
Increase selling efficiency with API integration
-
Set your own shipping fees for non-media products *
-
Attract shoppers with on-site advertising tools
-
Run promotions including free shipping
-
Add multiple users to your account
-
* Media products include books, music, video, and DVD
Category referral fees
Referral fees vary by category, as listed below.
Categories
Referral fee percentage
Referral fee minimum
Categories with fixed referral fees
Additive manufacturing
12%
£0.30
Amazon Device Accessories
45%
£0.30
Baby Products (excluding baby clothing)
· 8% for products with a total sales price of £10.00
· 15% for products with a total sales price greater than £10.00
· 15% for products with a total sales price greater than £10.00
£0.30
Beauty
· 8% for products with a total sales price of £10.00 or less, and
· 15% for items with a total sales price greater than £10.00
· 15% for items with a total sales price greater than £10.00
£0.30
Books, music, VHS, DVD
15.30%
--
Business, industrial, and scientific supplies
15.30%
£0.30
Car and motorbike
· 7% for Car & Motorbike electronic devices
· 12% for Car & Motorbike electronic accessories
· 15% for remaining Car & Motorbike products
. 9% for any portion of the total sales price greater than € 50.00
· 12% for Car & Motorbike electronic accessories
· 15% for remaining Car & Motorbike products
. 9% for any portion of the total sales price greater than € 50.00
£0.30
Clothing, shoes, and handbags
. For Prime selection with a total price above €45: 15% for products with a total price greater than €15 for the portion of the total price up to €45, and 7% for any portion of the total price greater than €45.
· For any selection with a total price up to €15: 8%
. For any selection with a total price greater than €15: 15%
· For any selection with a total price up to €15: 8%
. For any selection with a total price greater than €15: 15%
£0.30
Computer accessories
· 15% for the portion of the total sales price up to £100.00
· 8% for any portion of the total sales price greater than £100.00
· 8% for any portion of the total sales price greater than £100.00
£0.30
Computers
7%
£0.30
DIY and tools
13%
£0.30
Education supplies
15%
£0.30
Electronic accessories
· 15% for the portion of the total sales price up to £100.00
· 8% for any portion of the total sales price greater than £100.00
· 8% for any portion of the total sales price greater than £100.00
£0.30
Flow control and filtration
12%
£0.30
Fluid transfer
12%
£0.30
Food service
15%
£0.30
Furniture
· 15% for the portion of the total sales price up to £175.00
· 10% for any portion of the total sales price greater than £175.00 (excluding mattresses, which will be charged 15% on total sales price)
· 10% for any portion of the total sales price greater than £175.00 (excluding mattresses, which will be charged 15% on total sales price)
£0.30
Grocery and gourmet food
· 8% for products with total sales price up to £10.00
· 15% for products with a total sales price greater than £10.00
· 15% for products with a total sales price greater than £10.00
--
Health and personal care
· 8% for products with total sales price up to £10.00
· 15% for products with a total sales price greater than £10.00
· 15% for products with a total sales price greater than £10.00
£0.30
Home and kitchen
15%
£0.30
Industrial electrical supplies, industrial tools, and instruments
12%
£0.30
Jewellery
· 20% for the portion of the total sales price up to €250.00
· 5% for any portion of the total sales price greater than €250.00
· 5% for any portion of the total sales price greater than €250.00
£0.30
Large appliances (with the exception of accessories, microwaves, and range hoods)
7.14%
£0.30
Material handling
12%
£0.30
Metalworking
12%
£0.30
Musical instruments and DJ
12%
£0.30
Personal care appliances4
8% for products with total sales price up to €10.00
15% for products with a total sales price greater than €10.00
15% for products with a total sales price greater than €10.00
£0.30
For more details on the different types of categories/products within Health & Personal Care and Personal Care Appliances, please refer to this link.
Renewable energy supplies
12%
£0.30
Software
15%
--
Sports and outdoors
15%
£0.30
Tyres5
7%
£0.30
5Effective since 22 July 2019.
Video games — games and accessories
15%
--
Video games — consoles
8%
--
Watches
· 15% for the portion of the total sales price up to €250.00
· 5% for any portion of the total sales price greater than €250.00
· 5% for any portion of the total sales price greater than €250.00
£0.30
Handmade
12%
£0.30
Everything else
15%
£0.30
Shipping fees to Europe
Shipping fees vary based on the fulfillment method you choose. With Amazon Global Selling, you can either choose Merchant Fulfilled Network (MFN) and ship products yourself directly to customers or use Fulfillment by Amazon (FBA).
If you choose MFN, you independently pick, pack, ship, and deliver products. The shipping cost depends on the third-party logistics provider you choose.
If you opt for FBA, Amazon handles all fulfillment logistics. The shipping fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on weights and dimensions of your product. FBA fees will depend on your choice of storage, destination, shipping, and other variables.
If you choose MFN, you independently pick, pack, ship, and deliver products. The shipping cost depends on the third-party logistics provider you choose.
If you opt for FBA, Amazon handles all fulfillment logistics. The shipping fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on weights and dimensions of your product. FBA fees will depend on your choice of storage, destination, shipping, and other variables.
Revenue Calculator
Estimate your FBA costs
You can use our Revenue Calculator to compare estimates for FBA and your own fulfillment method.
Results provided by the Revenue Calculator are estimates only. Actuals costs may vary.
Other costs
This includes charges incurred on advertisements and promotions you run on your Amazon seller account to increase sales, costs associated for inventory or any other products, and any additional tools and services you opt for.
Amazon Ads
Increase visibility of your products and reach shoppers searching for products similar to yours. Most Amazon Ads solutions operate on a cost-per-click, auction-based pricing model, meaning you set the maximum amount that you’re willing to pay when a shopper clicks your ad.
Brand Registry
Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free. It unlocks a range of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
Export to Europe from India with Amazon Global Selling
Selling globally can be a big step. That’s why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
Frequently Asked Questions
1. How are Amazon Europe FBA fees calculated?
FBA fees in Europe are calculated per unit based on the product's size and weight. Use Amazon's FBA Revenue Calculator on Seller Central to get an accurate estimate for your specific product before listing.
2. What is the FBA Revenue Calculator?
The FBA Revenue Calculator is a free tool available on Amazon Seller Central that allows sellers to estimate their revenue, costs, and margins for FBA fulfilment. You can input your product details, selling price, and cost of goods to see a projected net profit after all Amazon fees are applied.
3. What is the difference between Amazon Europe seller fees and FBA fees?
Amazon Europe seller fees refer to the overall fees charged to sell on the marketplace, including the subscription fee and referral fees. FBA fees are a specific fee that applies only to sellers using Fulfillment by Amazon, covering the cost of storage, packing, and delivery handled by Amazon.
4. How much does Amazon Europe charge for product storage?
Storage fees differ based on product size, volume, average number of daily units stored, dangerous goods status, and the month of the year.
5. What pricing plans does Amazon offer for Europe sellers?
Amazon Europe offers two selling plans: the Individual plan, charged at £0.75 per item sold (excl. VAT), and the Professional plan, charged at a flat £25 per month (excl. VAT). Both plans are subject to additional referral fees and other applicable costs.
6. Do Amazon seller pricing plans include a monthly fee option for EU marketplaces?
Yes. The Professional selling plan includes a flat monthly fee of £25 (excl. VAT), which gives access to all nine European marketplaces through a single account — covering the UK, Germany, France, Spain, Italy, Poland, Sweden, the Netherlands, and Turkey.
7. What is the referral fee and how is it determined for Amazon Europe sellers?
A referral fee is charged by Amazon for each item sold on the platform. It is calculated as a percentage of the total sales price (including VAT where applicable) and varies by product category.
8. What is a selling fee and under what circumstances does it apply to Amazon Europe sellers?
Selling fee differs as per the chosen selling plan. For individual plan sellers, it is £0.75 excl. VAT for each item they sell. Professional plan sellers pay a flat monthly £24 excl. VAT instead. Both plan types are subject to additional fees.
9. What commission does Amazon Europe charge per sale?
Amazon charges a referral fee on each sale, ranging from 8% to 20% depending on the product category. This is charged on the total sales price and is separate from any subscription or fulfilment fees. Always verify the current referral fee rate for your specific category on Seller Central before setting your prices.
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