Sell on Amazon Japan &
Go Global

Expand your business globally & reach new global customers in
Japan with Amazon Global Selling.
Sell in Japan with Amazon Global Selling

Why Sell in Japan?

amazon global selling sales

Growing exports
from India

Japan is the world's third largest economy. India exports to Japan were at $4.8 Billion (480 crores),
as of 2019.
amazon global selling sell online

Japan's top shopping destination

Amazon Japan is the country’s #1 eCommerce shopping destination. With Amazon's state-of-the-art tools, you can manage your sales and translations. India's exports to Japan is growing by leaps and bounds.
Amazon global selling holiday sale

Global festive sale events

Strengthen your cash flow with events all year round. Participate in international sale events of Amazon marketplace Japan like Bonenkai season, Prime Day and Christmas.
Fulfillment by Amazon FBA

Amazon's tools for easy expansion

Focus on your business and get help with international logistics and shipping with Amazon FBA Japan. Sell on Amazon Japan in a faster, reliable manner.


646 Million+

Monthly customer visits to Amazon Japan

$163 Billion+

eCommerce sales in Japan in 2019


Of Japanese customers shop online
Illustrated magnifying glass

How to start selling?

Whether you are new to selling in Japan or a seasoned exporter, Amazon makes sell internationally simpler and easier. India exports to Japan include products from 30+ categories like textiles, toys, leather and more.
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Peak sales and holidays

Reduce low sales periods by taking advantage of peak seasons. Plan ahead for shopping periods of Amazon marketplace Japan. Sell on Amazon Japan and expand your business.
We are going to use Amazon's global footprint to export $10 billion of Make in India goods by the year 2025.
Jeff BezosFounder & CEO, Amazon Inc.

Frequently Asked Questions

How can I register myself to sell on Amazon Japan?
If you are new to selling on Amazon,
  • Click on the register now
  • Fill the required details and click on submit button
If you are already selling on Amazon India,
  • Sign in With your seller central account
  • Click on sell global section
  • Choose the marketplace where you want to expand & register

Start Selling Internationally

Register Now


Already Selling on Amazon?

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What are the steps to sell in Japan?
In just 4 steps, you can become an Amazon seller in Japan.
  • Decide where and what to sell
  • Register a seller account and list your products.
  • Ship your goods and fulfill orders.
  • Manage your exports business, including customer support and returns.
What are the details required to register myself as an exporter for Japan through Amazon?
Amazon Global Selling has made exports easy for Indian MSMEs. To register as an exporter with Amazon Global Selling, all you need is:
  • Email Id
  • Valid business address
  • Credit card with international transactions enabled
  • VAT

Start Selling Internationally

Register Now


Already Selling on Amazon?

Expand Now


How much will it cost to sell in Japan?
Currently Amazon is charging JPY 4900 as monthly subscription fee for you to sell your products in Japan, along with additional selling fees.

The additional selling fee consists of a Referral fee (basis the product you sell) on your sales and other shipping, promotional costs that you might incur basis how you want to do your business.
Do I need an international bank account? Would the payment be made in foreign currency or INR?
You can use your Japanese bank account if you have it already or you can keep using your Indian bank account. Amazon converts JP¥ revenue to INR and credits the amount directly to your bank account.
I do not speak Japanese. Are there any language requirements to sell on Amazon Japan?
Amazon requires the listings and customer support (delivery and product related) be provided in the native language of the marketplace country, but you need not to worry, many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to selling on Amazon, then you can use Service Provider Network for listing and translation requirements.
What are the product categories that I can export via Amazon?
More than 25 categories are open for selling on Amazon marketplaces in Japan. Most products in these categories can be listed without specific permission from Amazon. Some categories have additional guidelines that sellers must follow.

Visit Seller Central help page to learn whether the product you wish to sell are in open categories or categories requiring approval. Review any category-specific requirements or guidelines and be sure you can meet those specifications, then you can initiate the approval process from the same page.

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