Export > Marketplaces > Japan

Export to Japan from India and go global

Expand your business to Japan and sell your products to new international customers with Amazon Global Selling.

It takes less than 15 minutes to register.

Why export to Japan?

Did you know that in 2021, Japan was India’s 13th largest trading partner¹? The volume of trade between the two countries has increased over the years, opening up opportunities for Indian exporters to expand their businesses to Japan. With the advent of e-commerce exports, you can sell your ‘Made in India’ products in Japan easily without having to set up a physical store or warehouse.

Exports trends from India to Japan

$4.9 billion

India’s exports to Japan in 2022–23 (April-February)².

78.5%

Expected user penetration in 2023 in Japan³.

$180.70 billion

Projected reach of Japan’s e-commerce market in 2023⁴.

Top reasons to export to Japan from India

With growing monthly visits to the Amazon marketplaces, Amazon Japan allows Indian exporters to reach new customers and increase their sales through an export business.

Growing economy

Japan is the world’s third-largest economy⁵. Indian exporters can sell on Amazon Japan and benefit from the growing economy and increasing online shopping among customers.

Amazon’s tools for easy exports

Focus on your business and let Amazon help you with international shipping and logistics. With Amazon FBA, exporting from India to Japan is hassle-free.

Amazon’s international sale events

Increase sales by selling in Amazon Japan events like Boxing Day and Prime Day.

Protect and grow your global brand

Being one of the most visited marketplaces in Japan, Amazon helps your business grow through tools including advertising, Brand Registry, etc.

Top products to export to Japan

Increasing access to e-commerce platforms, growing number of MSMEs and support through incentives from the government have led to a tremendous growth in exports from India. Here is a list of some of the bestsellers on Amazon Japan are:

Software
Electronics
Games and toys
Tools and garden
Large appliances and home

Documents required to export to Japan from India

To export from India to Japan, some of the documents that an exporter needs to obtain are:

IEC (Importer Exporter Code)
Airway bill
Commercial Invoice cum Packing List
Pro forma Invoice
Bill of Lading
Certificate of Origin
Certificates of Inspection (if applicable)
Other product-specific documents (if applicable)

How to export to Japan with Amazon Global Selling?

Amazon Global Selling is an e-commerce exports program that helps Indian exporters reach customers in Japan and expand their businesses globally. Below are the steps you can follow to start exporting:

Decide what to sell

Choosing what products to export from India to Japan is a crucial step. It is important to understand product demand and plan your business goals. Amazon facilitates export of 30+ product categories that can be exported from India to Japan.

Register and create a seller account

You can register and create your Amazon global seller account by submitting a few KYC documents and credit card details.

Know more about registration

List your products

Once registered, list your products. You need to have SKU details and other product information (model number, size, expiry date, etc.).

Learn how to list products

Ship your products and fulfill orders

Fulfillment by Amazon (FBA) allows safe and easy shipping of export products by facilitating pickup, storage, delivery and customer care services. To help you focus on your business growth, Amazon also makes international shipping and logistics simple with Amazon SEND.

Learn more about fulfillment

Receive payments and grow your business

Receive payments in your currency in a hassle-free way with Amazon Global Selling. You can use international solutions and tools like Amazon Advertising, A+ Content and Brand Registry to grow your business.

Amazon Exports Digest 2023

The Exports Digest 2023 traces the evolution of exports in India and the emergence and potential of ecommerce exports. It also has latest data on top Indian states in terms of exports, bestselling Indian products, and top and emerging marketplaces.

Read online here

Expert support for global expansion

Webinars and educational videos to help your learn how to export from India to Japan.

Explore the webinar calendar here

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Japan.

How can I register myself to sell on Amazon Japan?

If you are new to selling on Amazon,

Click on register now below.
Fill the required details and click on submit.

If you are already selling on Amazon India,

Sign in with your Seller Central account.
Click on Sell Globally section.
Choose the marketplace where you want to expand and register.

Start exporting from India

Already selling on Amazon?

Expand now

What are the details required to register myself as an exporter for Japan with Amazon Global Selling?

To register as an exporter with Amazon Global Selling, all you need is:

Email adress
Valid business address
Credit or debit card with international transactions enabled

Start exporting from India

Already selling on Amazon?

Expand now

What are the product categories that I can export via Amazon?

More than 30 categories are open for selling on Amazon marketplace in Japan. Most products in these categories can be listed without specific permission from Amazon. Some categories have additional guidelines that sellers must follow.

Visit Seller Central help page to learn whether the product you wish to sell are in open categories or categories requiring approval. Review any category-specific requirements or guidelines and be sure you can meet those specifications, then you can initiate the approval process from the same page.

Visit Japan Seller Central Help Page

I don’t have a Amazon India seller account. Can I still sell on other Amazon international marketplaces like the USA, the UK, etc?

Yes, you do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in.

I am already selling on Amazon.in and have a Seller Central account. How can I sell globally with Amazon?

If you are already selling in Amazon.in, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned here.

Do I need an international bank account? Would the payment be made in foreign currency or INR?

You can use your Japanese bank account if you have it already or you can keep using your Indian bank account. Amazon converts JP¥ revenue to INR and credits the amount directly to your bank account.

Know more about Amazon Global Selling

Sources:

1. https://www.mofa.go.jp/region/asia-paci/india/data.html
2. https://tradestat.commerce.gov.in/eidb/ecntq.asp
3. https://www.statista.com/outlook/dmo/ecommerce/japan
4. https://www.statista.com/outlook/dmo/ecommerce/japan
5. https://www.worlddata.info/asia/japan/economy.php
6. https://www.ibef.org/indian-exports/india-japan-trade
7. https://www.investopedia.com/insights/worlds-top-economies/
8. https://ecommerceguide.com/top/top-10-ecommerce-sites-in-japan/
9. https://tradingeconomics.com/india/exports/japan
10. https://pib.gov.in/newsite/printrelease.aspx?relid=116935