Brand Registry: Protect and build your brand

Amazon Brand Registry helps sellers secure their brand, manage listings, and monitor their growth for free.

What is Brand Registry?

Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free. It unlocks a range of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.

More than 500,000 brands are enrolled in Brand Registry.

Why choose Brand Registry?

Secure your brand

Detect and report suspected intellectual property infringement with our powerful tools. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact your brand and customers.

Improve customer experience

Better manage content and photos on detail pages for your products to help ensure your customers see accurate information. We will combine your information with our automated protections and machine learning to prevent inaccurate updates.

Monitor your progress

Keep an eye on key stats related to your brand’s protection – both Amazon’s efforts and yours – in real-time across all Amazon stores. You can also monitor the status and impact of infringement notices you have submitted.

Get started

New seller incentives

Amazon selling program

Your incentive

How to get

Brand Registry

10% back on your first $50K in branded sales, then 5% through your first year until you reach $1M

Enroll your brand in the Amazon Brand Registry within six months of listing your first eligible product. The bonus expires after one year.

Vine

$200 credit

Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in the Brand Registry.

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