Amazon Global Selling > Brand Registry
Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
New to Brand Registry?
Already enrolled?
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
What is Amazon Brand Registry?
Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free. It unlocks a range of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
Why Amazon Brand Registry?
Secure your brand
Use our advanced search tools to quickly find and report IP violations. Our automated protections proactively remove suspected infringements, ensuring your brand remains safe at all times.
Improve the customer experience
Use brand tools to add improved content to your product detail pages and create more attractive listings. We also combine your product information with our automated protections and machine learning to prevent inaccurate updates.
Monitor your progress
Monitor key metrics related to customer searches for your brand and products. View real-time protection metrics — tracking Amazon’s efforts and your own — across all Amazon stores.
Enroll your brand with Amazon
Enroll in Brand Registry or review eligibility requirements to learn how to enroll.
How does Amazon Brand Registry work?
Start by enrolling in Amazon Brand Registry for free. Once enrolled, you will be eligible to activate a suite of brand-building tools and protection benefits. You can enroll your brand even if you are not a registered Amazon seller.
Review eligibility requirements
You only need to meet two specific criteria to enroll in Amazon Brand Registry:
● Trademark registration: Your brand should have a valid or pending trademark registration number issued by an approved government intellectual property (IP) office. The trademark should be operational in every country you intend to register in.
● Brand name or logo: You need to have a brand name, a logo that includes your brand name, that is printed or affixed to your products and packaging.
● Trademark registration: Your brand should have a valid or pending trademark registration number issued by an approved government intellectual property (IP) office. The trademark should be operational in every country you intend to register in.
● Brand name or logo: You need to have a brand name, a logo that includes your brand name, that is printed or affixed to your products and packaging.
Sign into Amazon Brand Registry
To get started, you’ll need to create a Brand Registry account and provide detailed information about your intellectual property and products. If you’re already selling on Amazon, you can create your Brand Registry account using the same details you use to log into Seller Central. This will link your accounts, ensuring you have access to brand protection tools in both accounts.
Enroll your brand
Step 1
Create your account
Once you’ve created and logged into your Brand Registry account, click “Enroll a new brand.” Then, select “I have a pending or registered trademark” to start the application process.
Step 2
Fill out your brand information
Enter your brand name, trademark office, registration number, and country of registration. Ensure all details match your official trademark documents.
Step 3
Provide seller account and/or product information
Share your business relationship with Amazon (if any), provide product information, and images of your products and product packaging with your brand logo clearly displayed.
Step 4
Provide manufacturing and distribution information
Add manufacturing or distribution information that will help us verify your identity as the rights owner.
Step 5
Submit your application
Upload any supporting documents necessary, review the information you’ve entered, and submit your application.
Frequently Asked Questions
What are Amazon Brand Registry costs?
You can enroll in Amazon Brand Registry for free. However, you need a registered trademark, which may involve costs for trademark application and legal fees.
Is a trademark required for Amazon Brand Registry?
Yes, a registered trademark is mandatory to enroll in Amazon Brand Registry. The trademark must be active and meet the program’s eligibility requirements.
Can you sell in the Amazon store without Brand Registry?
Yes, you can sell on Amazon without enrolling in Amazon Brand Registry. However, you won’t have access to its brand protection tools and enhanced listing features, which can help you safeguard your brand.
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