Amazon Brand Registry

Amazon Global Selling > Brand Registry

Let’s protect the brand you built

What is Brand Registry?

Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free. It unlocks a range of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.

More than 500,000 brands are enrolled in Brand Registry.

Secure your brand

Detect and report suspected intellectual property infringement with our powerful tools. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact your brand and customers.

Improve customer experience

Better manage content and photos on detail pages for your products to help ensure your customers see accurate information. We will combine your information with our automated protections and machine learning to prevent inaccurate updates.

Monitor your progress

Keep an eye on key stats related to your brand’s protection – both Amazon’s efforts and yours – in real-time across all Amazon stores. You can also monitor the status and impact of infringement notices you have submitted.

Get started

New seller incentives

Amazon selling program

Your incentive

How to get

Brand Registry

5% bonus on for your first $1M in branded sales

Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and enroll a product in Vine no later than 90 days of being identified as brand owner.

Vine

$200 credit

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