Unlock global opportunities with Propel Accelerator

Applications closed. Stay tuned for more updates.

What is Amazon Global Selling Propel Accelerator?

Focused on enabling Indian startups to expand globally, Amazon Global Selling Propel Accelerator is a rigorous eight-week program designed to help early-stage startups in the consumer products space to become international brands. As a part of the program, a cohort of select startups receive 1:1 mentorship from leaders, a platform to interact with investors and receive handholding support for global launch and expansion.

Benefits for your startup

Mentorship from experts and investors

Brands will receive exclusive learning sessions from Amazon leaders, industry experts and VCs.

Access to Amazon ecosystem

Startups will get access to the Amazon ecosystem — international marketplaces, account management, webinars and marketing initiatives.

Prize money for winners

The top 3 startups will receive total equity free grant of $100,000 from Amazon.

Pitch your business proposition to VCs

Get an opportunity to present your business proposition to top VCs during Demo Day.

Meet the winners of Propel Accelerator Season 2

Amazon has made it so much easier with Propel and the Global Selling program. If you’re an entrepreneur today, you can focus on your product and forget the rest.
Rajan AnandanMD, Sequoia India & SEA and Surge

Global connection is an opportunity that programs like Amazon Global Selling provide. This is important, especially because businesses are getting a direct connect with consumers globally.
Dr. Badri NarayanLead Advisor and Head - Trade & Commerce, Niti Aayog

I must congratulate Amazon for doing this, I had said this last year for this program and I am repeating it now. Startups are the makers of new India.
Deepak BaglaMD and CEO, Invest India

Opinion

D2C startups can build a distinctive business with a marathoner’s mindset

Expect multiple Indians brands to win big in international markets over the next 5-7 years. That’s the word coming in from Vinay Singh, Co-Founder & Partner of early-stage venture capital firm Fireside Ventures. Singh shares insights on how Indian brands can build differentiated and sustainable D2C ventures while explaining Fireside’s philosophy when it comes to investing in startups.

Read here

Meet our top brands

Opinion

Why consumer startups should focus on fundamental metrics, not vanity metrics

Founders that promote frugality and capital efficiency in their startups get a greater degree of investor interest and appreciation, says Hariharan Premkumar, Head of India of venture capital firm DSG Consumer Partners. In conversation with Amazon, Premkumar talks about key growth metrics that Indian consumer startups should focus on while discussing important things to keep in mind while selling globally.

Read here

Mentors of Season 2

Jordan Gessaman,

Principal Product Manager - New Seller Success, Amazon

Manish Tiwary,

Head - Consumer Business, Amazon India

Vivek Somareddy,

Director - Fulfillment Channels, Amazon India

Ankur Warikoo,

Founder, Nearbuy.com,
Mentor, Angel Investor

Kanwaljit Singh,

Founder and Managing Partner, Fireside Ventures

Hariharan Premkumar,

Head of India, DSG Consumer Partners

Rajan Anandan,

Managing Director, Sequoia Capital and Surge

Sanjeev Bikhchandani,

Founder - InfoEdge, Naukri.com, Jeevansaathi.com

Season 2 highlights

1000+

Applications

15

Finalists

3

Winners

Hear from finalists and industry experts

The kind of ease this program provides for expansion is unparalleled.
Mohit and Rahul Kumar YadavMinimalist

We build products for India and those are the products we will take to the world because the world is ready for an Indian brand.
Meghana NarayanSlurrp Farm

From a team of 2, we have now grown to a team of 60 people. With Amazon marketplaces, it has become easy for brands like us to have global ambitions.
Vinay and Raksha KothariGo DESi

Kunal Kapoor meets Season 1 winners | Amazon Global Selling Propel Accelerator

This program gives us the knowledge required to expand globally.
Chhavi BhardwajAlmo

Experts Speak | How Amazon Global Selling Propel Accelerator helps Indian startups launch globally

We are really excited about scaling with Amazon across geographies and getting the opportunity to learn from leaders.
Udit Sood and Nikita BarmechaEcoRight

The best part of Amazon is that you can talk to industry leaders who can guide us on creating new products.
Sanchit GargGreencure

Being a part of this program and learning from different mentors gives us the opportunity to work closely and scale our brand.
Shivam KhannaEské

In the media

Amazon names Propel Startup Accelerator 2022 Winners; Solethreads, EcoRight and Go Desi bag top rewards

Amazon announces Propel Startup Accelerator 2022 winners, offers rewards worth $1M

Amazon announces Propel Startup Accelerator 2022 Winners

Frequently Asked Questions

Find answers to your queries about the Propel Accelerator program

Who is eligible to participate in Amazon Global Selling Propel Accelerator?

Any startup from the consumables space (ranging from groceries to beauty, bedding to kitchen, apparels to luggage – anything that can be sold on Amazon) with a working product and some revenue generation in place is eligible for participation in the accelerator program.

ELIGIBILITY CRITERIA

To participate in Amazon Global Selling Propel Accelerator, some of the requirements are*:

Own a startup that operates in the consumer segment
Have an applied TM status in India as a startup
Be in an early stage funding, ideally seed to pre series A
Have scalable supply chain to support global business expansion and demand
Have a unique product proposition

How do I apply?

Applications are closed for this season.

How much funding will my firm receive?

There is no mandated funding amount that shall be offered within the program.

What is the selection process and criteria?

An early stage consumer startup based in India:
1) With a working prototype and strong early adoption
2) That possesses an innovative and scalable idea coupled with a great team known for execution excellence
The applications will be evaluated based on the strength of the business idea/plan, team capabilities and relevance to the focus areas. Shortlisted applicants will be inducted into the Amazon Global Selling Propel Accelerator program.

What happens once the program gets over?

Once the program gets over, all the cohort members will be alumni and will be a part of future learning and networking events. There will be a potential opportunity to launch products in the global markets across geographies.

Will there be participation from VC funds?

Yes, there will be an active participation from top VCs, industry leaders, funds, successful founders and government partners in the program. There will be several opportunities to connect with industry stalwarts over multiple learning, mentoring and networking sessions. There is also a dedicated mentorship program where all selected cohort members will closely work with 1 VC across the timeline of the program (12 weeks).

What are the important dates and timeline?

The Amazon Global Selling Propel Accelerator program will be open and accept applications till 14th March 2022. The first shortlist will be announced by March 28th 2022. The top 15-20 startups will be inducted into an eight-week Accelerator program.

I have already raised Series-A funds. Can I still apply for Amazon Global Selling Propel Accelerator program?

We are focused on targeting seed and pre Series-A startups in the program. However, it all depends on a case-by-case basis based on factors mentioned above. So, go ahead and fill out the application and we will get in touch with you.

How many members from my team can attend the event?

We encourage the complete core team to participate in the events that can be done by registering your startup within the program. Please note, only one member shall register the startup on the portal.

Our partners

1. https://timesofindia.indiatimes.com/amazon-continues-its-resolve-to-support-startups-declares-winners-of-accelerator-programme/articleshow/85272801.cms
2. https://yourstory.com/2022/09/amazon-propel-startup-accelerator-winners-solethreads-ecoright/amp
3. https://www.thehindubusinessline.com/info-tech/amazon-announces-propel-startup-accelerator-2022-winners/article65861913.ece

Terms & conditions apply*