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Applications are now closed.
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#WinnersDontWait, they Propel!

Meet our Propel Accelerator Season 3 finalists

Propel Season 3

AGS Propel benefits

All your startup needs to export globally...

From mentorship to prize money, Propel Accelerator helps you get started and succeed in marketplaces across the world.
Amazon propel mentorship
Get 1:1 expert mentorship
Participants can attend exclusive learning sessions with Amazon leaders, industry experts, and VCs; they can also get a chance present their business proposition to top VCs.
Build your brand with Propel
Build your brand on Amazon
Startups get access to the Amazon ecosystem — international marketplaces, account management services, webinars, and marketing resources.
Amazon Propel prize money
Receive prize money & financial benefits
Finalists will receive financial benefits of over $1.5 million, and top 3 winners will receive total equity-free grant of $100,000 from Amazon.
AGS Propel mentors

Meet the mentors

Hariharan Premkumar
Hariharan Premkumar
Managing Director and Head of India, DSG Consumer Partners
Arjun Vaidya
Arjun Vaidya
Venture Lead, V3 Ventures
Rajan Anandan
Rajan Anandan
Managing Director, Peak XV Partners
Vinay Singh
Vinay Singh
Co-founder and Partner, Fireside Ventures
Prachi Pawar
Prachi Pawar
Vice President, Peak XV
Prayag Mohanty
Prayag Mohanty
Principal, Fireside Ventures
Preetham N
Preetham N
Director, Corporate Development, Amazon
Ankur Khaitan
Ankur Khaitan
Principal, Fireside Ventures
Anand Daniel
Anand Daniel
Partner, Accel
How Propel Accelerator works

How Propel Accelerator works

Find out how you can apply, learn and participate in Propel Accelerator Season 3.
Please note: Applications for Season 3 are now closed.
1. Apply
Check eligibility criteria and apply for Amazon Global Selling Propel Accelerator Season 3 by filling in the required details.
2. Learn
Once selected, you will receive global product launch support, get access to exclusive workshop sessions from experts and financial benefits of over $1.5 million.
3. Present
On Demo Day, present your business pitch to the jury including investors and experts who will select the top 3 winners, who will receive $100K in an equity free grant the same day.
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Propel Accelerator Season 2 winner

“As a brand selling internationally with Amazon in more than 10 countries, Propel provided a huge boost to our sales.”

Udit Sood

Seasons 1 and 2 recap

1000+ applications. 10+ finalists. 3 winners.

Amazon has made exports much easier with Propel and the Global Selling program. If you’re an entrepreneur, you can focus on your product and forget the rest.

Rajan Anandan
MD, Sequoia India and SEA and Surge

Propel Accelerator — an initiative by Amazon Global Selling, is interesting as it helps new-age brands test their products in international marketplaces.

Hariharan Premkumar
Head of India, DSG Consumer Partners
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Propel Accelerator Season 2 winner
GoDesi logo

“With the advent of marketplaces like Amazon, it becomes easier for young brands like us to have global ambitions.”

Vinay Kothari

D2C startups can build a distinctive business with a marathoner’s mindset


Why consumer startups should focus on fundamental metrics, not vanity metrics


Easing India's path to becoming global export hub

‘Could be a game changer’ — Amazon India wants trade policy tweak to ease exports via e-commerce
Amazon announces Propel Accelerator Season 3
Amazon names Propel Startup Accelerator 2022 Winners; Solethreads, EcoRight and Go Desi bag top rewards

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Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Global Selling Propel Accelerator.
Who is eligible to participate in Amazon Global Selling Propel Accelerator?
Any startup from the consumables space is eligible for participation in the accelerator program.
To participate in Amazon Global Selling Propel Accelerator, some of the requirements are*:
  • Own a startup that operates in the consumables space (ranging from groceries to beauty, bedding to kitchen, apparels to luggage – anything that can be sold on Amazon) with a working product and revenue generation in place.
  • Have an applied TM status in India as a startup
  • Have scalable supply chain to support global business expansion and demand
  • Have a unique product proposition
What is the selection process and criteria?
An early stage consumer startup based in India:

1) With a working prototype and strong early adoption
2) That possesses an innovative and scalable idea coupled with a great team known for execution excellence
The applications will be evaluated based on the strength of the business idea/plan, team capabilities and relevance to the focus areas. Shortlisted applicants will be inducted into the Amazon Global Selling Propel Accelerator program.
What benefits will startups receive?
Startups will receive the following kinds of benefits:
• Access to workshop sessions and mentorship from Amazon leadership, VC partners and veteran global brand owners. Workshops will cover key topics that would help startups as they scale, such as growth, organizational building and global expansion on Amazon
• End-to-end support from Amazon seller support teams on market sizing and whitespace identification for global business launch & expansion
• The program will culminate with a ‘Demo Day’, where brands will pitch their business to key venture capital firms and Amazon leaders to seek follow-on funding. The top 3 winners will receive a total equity free grant of $100,000 from Amazon.
• The entire cohort will receive a host of financial benefits of over $1.5 million, including AWS credits and other benefits.
How many startups will be selected to the program?
The program will select up to 50 qualifying startups to the cohort.
Will there be participation from VC funds?
Yes, there will be active participation from top VC funds, industry leaders and successful startup founders in the program. There will be several opportunities to connect with industry stalwarts over multiple workshops, mentorship and networking sessions.
How much funding will my firm receive?
The Propel program does not offer funding, however it does offer $100K total in equity free grants to the top three winners on the Demo Day, where startups will pitch their products to our VC partners.
Currently, I do not sell my product globally. Can I still apply for the program?
Yes, definitely. If you are currently not selling your product on Amazon international marketplaces, Amazon will provide you with dedicated account management support including market sizing and whitespace identification for global business launch and expansion.
How many members from my team can attend the event?
We encourage the complete core team to participate in the events that can be done by registering your startup within the program. Please note, only one member shall register the startup on the portal.
What happens once the program is over?
Once the program is over, all the cohort members will be alumni and will be a part of future learning and networking events. There will be a potential opportunity to launch products in the global markets across geographies.
Why Propel?
Propel’s unique value proposition is that it focuses on taking Indian brands global. We are backed by strong VC partners – Sequoia Capital, Fireside Ventures, DSG Consumer Partners, Accel, Amazon Smbhav Venture Fund and V3 Ventures (Verlinvest) – and revenue-based financing partners Klub and Velocity, to offer your startup access to the best possible funding opportunities. In addition, our Amazon teams will provide end-to-end support in taking your product global and helping you navigate the exports landscape as smoothly as possible. If you have ever dreamed of creating a truly global brand – this is the right program for you.
What are the program timelines?
Applications are now closed. The final cohort will be announced by end of May. The program will hold workshop sessions and mentorship from Amazon and industry leaders for a period of eight weeks till end of July. The Demo Day will be held in mid-September.
When do the applications close?
Applications are closed.
I have more questions, whom can I reach out to?
Please write to ags-propel@amazon.com

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