Unlock global opportunities with Propel Accelerator

Applications closed. Stay tuned for more updates.

What is Amazon Global Selling Propel Accelerator?

Focused on enabling Indian startups to expand globally, Amazon Global Selling Propel Accelerator is a rigorous eight-week program designed to help early-stage startups in the consumer products space to become international brands. As a part of the program, a cohort of select startups receive 1:1 mentorship from leaders, a platform to interact with investors and receive handholding support for global launch and expansion.

Benefits for your startup

Mentorship from experts and investors

Brands will receive exclusive learning sessions from Amazon leaders, industry experts and VCs.

Access to Amazon ecosystem

Startups will get access to the Amazon ecosystem — international marketplaces, account management, webinars and marketing initiatives.

Prize money for winners

The top 3 startups will receive total equity free grant of $100,000 from Amazon.

Pitch your business proposition to VCs

Get an opportunity to present your business proposition to top VCs during Demo Day.

Meet the winners of Propel Accelerator Season 2

Amazon has made it so much easier with Propel and the Global Selling program. If you’re an entrepreneur today, you can focus on your product and forget the rest.
Rajan AnandanMD, Sequoia India & SEA and Surge
Global connection is an opportunity that programs like Amazon Global Selling provide. This is important, especially because businesses are getting a direct connect with consumers globally.
Dr. Badri NarayanLead Advisor and Head - Trade & Commerce, Niti Aayog
I must congratulate Amazon for doing this, I had said this last year for this program and I am repeating it now. Startups are the makers of new India.
Deepak BaglaMD and CEO, Invest India

D2C startups can build a distinctive business with a marathoner’s mindset

Expect multiple Indians brands to win big in international markets over the next 5-7 years. That’s the word coming in from Vinay Singh, Co-Founder & Partner of early-stage venture capital firm Fireside Ventures. Singh shares insights on how Indian brands can build differentiated and sustainable D2C ventures while explaining Fireside’s philosophy when it comes to investing in startups.

Meet our top brands


Why consumer startups should focus on fundamental metrics, not vanity metrics

Founders that promote frugality and capital efficiency in their startups get a greater degree of investor interest and appreciation, says Hariharan Premkumar, Head of India of venture capital firm DSG Consumer Partners. In conversation with Amazon, Premkumar talks about key growth metrics that Indian consumer startups should focus on while discussing important things to keep in mind while selling globally.

Mentors of Season 2

Jordan Gessaman
Jordan Gessaman,
Principal Product Manager - New Seller Success, Amazon
Manish Tiwary
Manish Tiwary,
Head - Consumer Business, Amazon India
Vivek Somareddy,
Vivek Somareddy,
Director - Fulfillment Channels, Amazon India
Ankur Waikoo
Ankur Warikoo,
Founder, Nearbuy.com,
Mentor, Angel Investor
Kanwaljit Singh,
Founder and Managing Partner, Fireside Ventures
Hariharan Premkumar
Hariharan Premkumar,
Head of India, DSG Consumer Partners
Rajan Anandan,
Managing Director, Sequoia Capital and Surge
Sanjeev Bikhchandani
Sanjeev Bikhchandani,
Founder - InfoEdge, Naukri.com, Jeevansaathi.com

Season 2 highlights







Hear from finalists and industry experts

In the media

Amazon names Propel Startup Accelerator 2022 Winners; Solethreads, EcoRight and Go Desi bag top rewards
Amazon announces Propel Startup Accelerator 2022 winners, offers rewards worth $1M
Amazon announces Propel Startup Accelerator 2022 Winners

Frequently Asked Questions

Find answers to your queries about the Propel Accelerator program
Who is eligible to participate in Amazon Global Selling Propel Accelerator?
Any startup from the consumables space (ranging from groceries to beauty, bedding to kitchen, apparels to luggage – anything that can be sold on Amazon) with a working product and some revenue generation in place is eligible for participation in the accelerator program.
To participate in Amazon Global Selling Propel Accelerator, some of the requirements are*:
  • Own a startup that operates in the consumer segment
  • Have an applied TM status in India as a startup
  • Be in an early stage funding, ideally seed to pre series A
  • Have scalable supply chain to support global business expansion and demand
  • Have a unique product proposition
How do I apply?
Applications are closed for this season.
How much funding will my firm receive?
There is no mandated funding amount that shall be offered within the program.
What is the selection process and criteria?
An early stage consumer startup based in India:
1) With a working prototype and strong early adoption
2) That possesses an innovative and scalable idea coupled with a great team known for execution excellence
The applications will be evaluated based on the strength of the business idea/plan, team capabilities and relevance to the focus areas. Shortlisted applicants will be inducted into the Amazon Global Selling Propel Accelerator program.
What happens once the program gets over?
Once the program gets over, all the cohort members will be alumni and will be a part of future learning and networking events. There will be a potential opportunity to launch products in the global markets across geographies.
Will there be participation from VC funds?
Yes, there will be an active participation from top VCs, industry leaders, funds, successful founders and government partners in the program. There will be several opportunities to connect with industry stalwarts over multiple learning, mentoring and networking sessions. There is also a dedicated mentorship program where all selected cohort members will closely work with 1 VC across the timeline of the program (12 weeks).
What are the important dates and timeline?
The Amazon Global Selling Propel Accelerator program will be open and accept applications till 14th March 2022. The first shortlist will be announced by March 28th 2022. The top 15-20 startups will be inducted into an eight-week Accelerator program.
I have already raised Series-A funds. Can I still apply for Amazon Global Selling Propel Accelerator program?
We are focused on targeting seed and pre Series-A startups in the program. However, it all depends on a case-by-case basis based on factors mentioned above. So, go ahead and fill out the application and we will get in touch with you.
How many members from my team can attend the event?
We encourage the complete core team to participate in the events that can be done by registering your startup within the program. Please note, only one member shall register the startup on the portal.

Our partners

1. https://timesofindia.indiatimes.com/amazon-continues-its-resolve-to-support-startups-declares-winners-of-accelerator-programme/articleshow/85272801.cms
2. https://yourstory.com/2022/09/amazon-propel-startup-accelerator-winners-solethreads-ecoright/amp
3. https://www.thehindubusinessline.com/info-tech/amazon-announces-propel-startup-accelerator-2022-winners/article65861913.ece

Build a global brand today

Participate in Amazon Global Selling Propel Accelerator and receive support to scale your startup internationally.
Expand globally today
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