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Step-by-step guide to register with Amazon Global Selling
It takes only 15 minutes to register
With Amazon Global Selling, Indian exporters like you can showcase your products to hundreds of millions of global customers across 18 Amazon global marketplaces. To get started, you first need to register as a global seller on Amazon.
This step-by-step registration guide will help you understand how to register on Amazon Global Selling and provide a list of documents required at each stage. Find answers to your questions about compliance, bank details or any other registration-related challenges.
This step-by-step registration guide will help you understand how to register on Amazon Global Selling and provide a list of documents required at each stage. Find answers to your questions about compliance, bank details or any other registration-related challenges.
Documents required for registration
ID proof
● You can choose any of the following documents: Aadhaar card, PAN card, passport, or driver’s license. For your convenience, we recommend uploading Aadhaar card or passport. You will be required to submit this ID proof later during registration.
● Your name should match the name mentioned in the national ID card provided during Amazon seller registration.
● The ID proof should be clearly visible. Please provide a color copy if possible.
Business license
● You are required to upload business license or business registration, preferably with the business address listed on it.
● Accepted licenses include GST number, business PAN number, Udyam Registration number (URN), and Food Safety and Standard Authority of India (FSSAI) license.
Business or individual address proof
● In case your business license (for businesses) or ID document (for individual sellers) does not contain your address, you can provide any of the following documents as proof of address: Bank statement, certified bank letter (CBL), utility bills, rent or lease agreements, building society or credit union statement, mortgage statement from a bank or financial institution, tenancy bill, credit card statement, tax identity document containing address, and documents from Payment Service Providers (PSPs), acceptable third-party institutions, and online banks.
● All documents should be in color and clearly visible.
In case you use a bank statement, ensure it is dated within the last 180 days. The statement must include transaction activity. However, you can black out transaction amount.
In case you use a bank statement, ensure it is dated within the last 180 days. The statement must include transaction activity. However, you can black out transaction amount.
Credit or debit card
● When you register as a seller with Amazon Global Selling, it is necessary to enter an internationally chargeable credit or debit card with a valid billing address. Upon completion of registration, the monthly fee of $39.99 will be charged on this credit card.
● Credit or debit card should be international transaction enabled. To make it international transaction enabled, please get in touch with your bank.
Bank account verification
● You are required to provide bank account information at registration. This include account holder’s name, 9-digit routing number, and bank account number.
● You may also be required to verify bank account by submitting a bank statement that proves ownership of the bank account.
● If the bank account is in the name of your business, the bank account name on the document must be the same as the name of your business. However, if you have sole proprietorship, the bank account name on the document must be the sole proprietor's name.
● Online statements are preferred.
● If you’re opting for an offline statement, please get the statement stamped and provide a clear scanned copy.
POC business association
● In case your business license does not contain the name of the POC, you will be required to provide a document that serves as proof of relationship between the POC and the business.
● Accepted documents include: articles of association, incorporation documents, board resolution, shareholder certificate, employment contract, payslip or payroll statement, tax form listing employment, corporate bank/credit card statement, official company insurance documents, company organization chart, official company letter confirming role, or a letter of authorization.
Have all the documents ready?
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program
Earn up to $1000 credits when you launch and spend on Sponsored Products within 30 days after launching
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
Step 1: Start registration
To register as a seller on Amazon Global Selling, click on the 'Register now' button below to start creating your account. A pop-up will appear on your screen. Select the marketplace or country you want to first register in and click on 'Register now'.
If you have an account:
If you already have a customer account on Amazon.in, you can simply use the same email and password to create a seller account. Once you sign in using those login details, you will be asked to verify your phone number with an OTP.
If you don't have an account:
In case you want to create a new account, click on 'Create your Amazon account'. On the next screen, enter your name, e-mail address, and set up a password. Click on ‘Next’.
Step 2: Add business type and location
- If your company is registered and has a GST number, select ‘Privately-owned business’ and enter your company name.
- If you are an individual without a GST number, select ‘None, I am an individual’ and enter your name as per the ID proof.
Step 3: Add business information
- Upload business license or registration.
- Confirm whether the business license contains the business address, then enter your business address as mentioned in the license. In case the license does not contain the business address, upload a proof of address document.
- Enter the details of the primary contact person (POC) as per the national ID card (Aadhaar card, driving license, or passport), which will be submitted for Seller Identity Verification.
- Confirm whether the POC is named on the business license. If not, upload documentation to prove the relationship between the POC and business.
Step 4: Add seller information
- Enter your residential address.
- Enter primary contact person details as per the national ID card (Aadhaar card, driving license, and passport), which will be submitted for Seller Identity Verification in Step 7.
Step 5: Add credit or debit card
- Enter details of a debit or credit card (international transactions enabled). Provide security code (CVV/CVC) when sharing debit or credit card information.
- Upon completion of Amazon seller registration, $39.99 monthly fees will be charged on this card when you access Seller Center post-verification.
Step 6: Add store information
- Select a store name to be displayed on the product listing page. This can be changed any time.
- Add information regarding Universal Product Code (UPC) – a unique 12-digit code used to identify a product – and brand registrations. If you do not have a UPC, GTIN exemption request can be raised through seller support.
Step 7: Complete identity and address verification
- Enter the required details as per your national ID card.
- Submit documents in the fields provided. Documents uploaded should be less than 10MB in size. The accepted formats are *.png, *.tiff, *.tif, *.jpg, *.jpeg, and pdf. Uploaded documents will be visible and can be replaced before the application is submitted, if needed.
- All documents must:
• Be valid (not expired, revoked, or closed)
• Be high-quality, in color, and unobstructed (not angled, blurry, or cropped)
• Show the full page
• Be scanned images or a photo taken from your mobile device's camera (no screenshots)
• Display matching information (your ID number or name) that you use to register to sell on Amazon
• Display the full document (front and back, if applicable)
• Not be password-protected
• Be authentic and unaltered/unedited
• Be in one of these supported languages: Chinese, English, French, German, Italian, Japanese, Portuguese, or Spanish
Step 8: Share bank account details
- Share bank account details by adding a new deposit method.
- Select bank location, then provide relevant bank account details including account holder’s name, 9-digit routing number, and bank account number.
- You may also be required to submit a bank statement that proves ownership of the bank account.
- The bank statement should contain the account number and account holder’s name. It should be issued within the last 180 days.
Step 9: Complete verification
- A photo or video verification could be required for your account. Upload a photo or video of the primary contact person with the ID proof. Ensure that the photo or video is clear and the ID proof is legible.
- You will also be required to share bank account information to verify your bank account. This can either be done through automated verification or by uploading a bank statement.
Frequently Asked Questions
1. I need more help with Seller Identity Verification. What should I keep in mind before the call?
Seller Identity Verification is an easy and hassle-free process that can be completed from the comfort of your home with an internet connection. To address any hindrances faced by sellers, we've listed a few points to be noted during the Seller Identity Verification process:
o The review process can take up to 2 business days from the time we receive your documents. We will email you the results.
o We reject documents when we can't verify them or when they don't meet our criteria.
o In certain cases, we request you to resubmit your documents. Refer to the step-by-step registration guide before resubmitting your documents to avoid errors.
o If we are unable to verify the information you provided and request that you resubmit your documents, you will have to submit them within the next 30 days to complete this request. If we do not receive your documents within this timeframe, your case will be closed and we will not be able to activate your account to sell on Amazon.
o Our decision to approve or reject a document is final and cannot be appealed, though you can re-apply with a new account.
If you need further assistance, please write to us at indiaglobalsales@amazon.com.
o The review process can take up to 2 business days from the time we receive your documents. We will email you the results.
o We reject documents when we can't verify them or when they don't meet our criteria.
o In certain cases, we request you to resubmit your documents. Refer to the step-by-step registration guide before resubmitting your documents to avoid errors.
o If we are unable to verify the information you provided and request that you resubmit your documents, you will have to submit them within the next 30 days to complete this request. If we do not receive your documents within this timeframe, your case will be closed and we will not be able to activate your account to sell on Amazon.
o Our decision to approve or reject a document is final and cannot be appealed, though you can re-apply with a new account.
If you need further assistance, please write to us at indiaglobalsales@amazon.com.
2. What countries can I export to through Amazon Global Selling?
By registering with Amazon Global Selling, you can sell on18 Amazon international marketplaces across the US, the UK, the UAE and more.
3. What is Amazon Global Selling?
Amazon Global Selling is an e-commerce exports program that helps you take your business from India to Amazon's global marketplaces across the world. Whether you are a multi-city store, local seller, upcoming startup or a seasoned exporter, irrespective of your business size, you can export from India and establish your brand on the world map.
4. How do I start exporting from India with Amazon?
Learn where you can sell with Amazon and about the necessary requirements, including taxes and regulations to export. Register on Amazon Global Selling by sharing a few details, list your products on Amazon marketplaces of your choice, and you are ready to export.
5. How can I learn what is the right marketplace for my business?
You can attend our monthly webinars that are conducted online for free to learn more about marketplaces, registration process and shipping.
6. Are there any country or marketplace level regulatory requirements? If so, does Amazon gives any assistance for the same?
To export from India, sellers have to obtain certain export documents and comply with regulations. Export documents and compliance depends on the product category, origin (India) and destination countries. To make your export journey easy, Amazon supports you by providing guidance on the key requirements and regulations, and connects you with experts who will assist you in obtaining your documentation through Export Navigator.
More on exporting through Amazon Global Selling:
Sell across the world through Amazon Global Selling
Ready to start exporting from India?
Want to learn about Amazon Global Selling?
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