Export > Amazon Global Selling > Registration guide

Step-by-step guide to register with Amazon Global Selling

It takes only 15 minutes to register.

With 18 Amazon global marketplaces, Indian exporters like you can sell across the world and increase your sales. This step-by-step registration guide will help you understand the process to register and documents required at each stage. Find answers to your questions about compliance, bank details or any other registration-related challenges.

Documents required for registration

ID proof

• You can choose any of the following documents: aadhar card, passport, driver’s license or PAN card. For convenience, you can upload aadhar card or passport. You would be required to submit this ID proof later during registration.
• Your name should match the name mentioned in the national ID card provided during Amazon seller registration.
• ID proof should be clearly visible. Please provide a color copy if possible.
• We recommend you upload your aadhaar card as the ID proof.
• You can scan the Aadhaar card displaying both the sides as shown in the image below. You can also download and use a soft copy from https://uidai.gov.in/.

Address proof

• Bank statement/credit card statement is used to verify company address.
• The bank statement uploaded should be a colour photo and must be dated within the last 180 days.
• Bank logo, bank account number, business address, business name or point of contact (name of person to contact on behalf of the business), and bank account holder name must be clearly visible.
• The statement must include transaction activity. However, you can black out transaction amount.
• If the bank account is in the name of your business, the bank account name on the document must be the same as the name of your business. However, if you have a sole proprietorship, the bank account name on the document must be the sole proprietor's name.
• Online statements are preferred.
• If you’re opting for an offline statement, please get the statement stamped and provide a clear scanned copy.

Credit or debit card

• When you register as a seller with Amazon Global Selling, it is necessary to enter an internationally chargeable credit or debit card with a valid billing address. Upon completion of registration, the monthly fee (if applicable) will be charged on this credit card or $1 (excl. VAT) to validate the credit card.
• Credit or debit card should be international transaction enabled. To make it international transaction enabled, please get in touch with your bank.

Have all the documents ready?

Start registering

If you need help with documents, get support from qualified third-party service providers

New Seller Incentives

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$200 credit towards fulfillment costs when you use Amazon Global Selling SEND

$400 credit for inbound placement costs

Free storage and customer returns with auto-enrollment in the FBA New Selection program

$50 credit to create Sponsored Products or Sponsored Brands ads

*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.

Step 1: Start registration

To start registration as a seller on Amazon Global Selling, go to amazon.in/sellglobal and click on 'Start exporting' to create your account. A pop-up will appear on your screen. Select the marketplace or country you want to first register in and click on 'Register now'.

If you have an account:

If you already have a customer account on Amazon.in, you can simply use the same email and password to start creating a seller account. Once you sign in using those login details, you will be asked to verify your phone number with an OTP.

If you don't have an account:

In case you want to create a new account, click on 'Create your Amazon account'. On the next screen, enter your name, e-mail address, and set up a password. Click on ‘Next’.

Step 2: Add business type and location

If your company is registered, select ‘Privately-owned business’ and enter your company name.
If you are an individual, select ‘None, I am an individual’ and enter your name as per the ID proof.

Step 3: Add business information

Enter your business address as mentioned in the bank statement.
Enter a valid phone number. An OTP will be sent for verification.
Enter primary contact person details as per the national ID card (Aadhar card, driving license, and passport), which will be summited for Seller Identity Verification in Step 7.

Step 4: Add seller information

Fill the required details as per your national ID card.
If you’ve uploaded an Aadhaar card, the expiry date field should be left blank.
Enter all the beneficial owner details, only in case of a partnership firm.

Step 5: Add credit or debit card details

Enter details of a debit or credit card (international transactions enabled).
Upon completion of Amazon seller registration, monthly fees will be charged on this card.

Step 6: Add credit or debit card details

Step 6: Add store information

Select a template to be displayed on the product listing page. This can be changed anytime.
Add information regarding Universal Product Code (UPC or UPC code) and brand registrations. If you do not have a UPC, GTIN exemption request can be raised through seller support.

Find out how to raise a request

Step 7: Complete Seller Identity Verification (SIV)

Enter the required details as per your national ID card.
Submit documents in the fields provided. Documents uploaded should be less than 10MB in size. The accepted formats are *.png, *.tiff, *.tif, *.jpg, *.jpeg, and pdf.
All documents must:
• Be valid (not expired, revoked, or closed)
• Be high-quality, in color, and unobstructed (not angled, blurry, or cropped)
• Show the full page
• Be scanned images or a photo taken from your mobile device's camera (no screenshots)
• Display matching information (your ID number or name) that you use to register to sell on Amazon
• Display the full document (front and back, if applicable)
• Not be password-protected
• Be authentic and unaltered/unedited
• Be in one of these supported languages: Chinese, English, French, German, Italian, Japanese, Portuguese, or Spanish

Step 8: Complete Seller Identity Verification (SIV)

Step 8: Complete video call verification

A video call verification could be required for your account. Please choose the date and time at which you are available for a video call. You can reschedule if the time does not suit you.
Please check your email 24 hours before the video call appointment for further details.
During the video call, please make sure you have the physical copy of the national ID card and documents submitted while registration. The concerned person whose national ID card has been uploaded should be present.

Step 9: Complete video call verification

Frequently Asked Questions

I need more help with Seller Identity Verification. What should I keep in mind before the call?

Seller Identiity Verification is an easy and hassle-free process that can be completed at the comfort of your home with an internet connection. However, to address any hindrances faced by sellers, we've listed a few points to be noted during the Seller Identity Verification process:

The review process can take up to 2 business days from the time we receive your documents. We will email you the results.
We reject documents when we can't verify them or when they don't meet our criteria.
In certain cases, we request you to resubmit your documents. Refer to the step by step registration guide before resubmitting your documents to avoid errors.
If we are unable to verify the information you provided and request that you resubmit your documents, you will have to submit them within the next 30 days to complete this request. If we do not receive your documents within this timeframe, your case will be closed and we will not be able to activate your account to sell on Amazon.
Our decision to approve or reject a document is final and cannot be appealed, though you can re-apply with a new account.

If you need further assistance, please write to us at indiaglobalsales@amazon.com

Ready to proceed?

Continue registration

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What countries can I export to through Amazon Global Selling?

By registering with Amazon Global Selling, you can sell in 18 Amazon international marketplaces across 200+ countries and territories including Amazon USA, UK, UAE, Australia, Singapore and more.

What is Amazon Global Selling?

Amazon Global Selling is an e-commerce exports program that helps you take your business from India to global markets across 200+ countries and territories. Whether you are a multi-city store, local seller, upcoming startup or a seasoned exporter, irrespective of your business size, you can export from India and establish your business on the world map.

How do I start exporting from India with Amazon?

Learn where you can sell with Amazon, what is required — including taxes and regulations to export to new marketplaces. Register with Amazon Global Selling by sharing a few details, list your products on marketplaces of your choice and you are ready to export.

How can I learn what is the right marketplace for my business?

You can attend our monthly webinars that are conducted online for free to learn more about marketplaces, registration process and shipping.

Explore our webinar calendar here

Are there any country or marketplace level regulatory requirements? If so, does Amazon gives any assistance for the same?

To export from India, sellers have to obtain certain export documents and comply with regulations. Export documents and compliance depends on the product category, origin (India) and destination countries. To make your export journey easy, Amazon supports you by providing guidance on the key requirements and regulations, and connects you with experts who will assist you in obtaining your documentation through the Exports Compliance Dashboard.

Visit Exports Compliance Dashboard now

More on exporting through Amazon Global Selling:

Training and webinars

Shipping and logistics

Marketplaces to export to