Perfect Launch: A guide to grow your global business

Sellers who adopt services in the Perfect Launch program can take advantage of over $50,000 in New Seller Incentives.

What is Perfect Launch?

Speed matters in business. For Amazon global sellers, the first 90 days are especially critical to establish marketing, fulfillment, pricing and other practices to accelerate performance beyond registration. Amazon experts have designed Perfect Launch — a set of five programs (Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising) — that help generate sales more quickly.

Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.

Start by signing up for a Professional selling account.

Professional sellers can:

Set dynamic prices using Automate Pricing

Create Sponsored Product ads

Create Multi-Channel Fulfillment (MCF) orders

Create Lightning or 7-Day Deals

Create Amazon Coupons

If you’re a brand owner, you can:

Enroll your brand in Amazon Brand Registry

Enroll products in Amazon Vine

Create Sponsored Brands ads

While exploring these services, you can also enjoy over $50,000 in New Seller Incentives.

Did you know?

Sellers who opt for Perfect Launch achieve 7x more first-year revenue than other sellers.

Perfect Launch programs

Brand Registry

Fulfillment by Amazon

Advertising

A+ Content

Automated Pricing

New Seller Incentives

Brand Registry

Register your brand

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.

Know more

More than 500,000 brands are enrolled in Brand Registry.

New Seller Incentives

• 10% back on your first $50,000 in branded sales
• 5% back through your first year until you reach $1,000,000

Get started now

See all incentives

Fulfillment by Amazon (FBA)

Deliver the Prime experience

With Fulfillment by Amazon (FBA), you store your products in one of Amazon’s fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.

Explore fulfillment options here

On average, sellers see a 20–25% increase in sales after adopting FBA.

New Seller Incentives

• $200 credit towards fulfillment costs when you use Amazon Partnered Carrier Program
• $100 off on shipments into the Amazon fulfillment network
• 10% off fulfillment costs on the first 100 units you ship with MCF
• Free storage and customer returns with auto-enrollment in the FBA New Selection program

Get started now

See all incentives

Advertising

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.

Learn how to advertise

Sellers saw an average weekly lift of +31% in units ordered after launching a Sponsored Products campaign.

New Seller Incentives

Eligible new sellers can get $50 credit toward Sponsored Products ads, along with $50 credit for Amazon Coupons to offer customers sales promotions.

Get started now

See incentives

A+ Content

Increase sales with better listings

After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.

Guide on Amazon A+ Content

Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.

Automated pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool helps you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.

Being selected as the Featured Offer can accelerate sales by up to 50%.

Get started now

New Seller Incentives

We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first $1,000,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.

Get started today with these incentives for new sellers:

Get 5% back on your first $1,000,000 in branded sales
Take $100 off inbound FBA shipping using the Amazon Partnered Carrier program
Get 10% off towards fulfillment costs on the first 100 units you ship with Multi-Channel Fulfillment (MCF)
Get free storage and customer returns with auto-enrollment in the FBA New Selection program
Get $50 credit to create Sponsored Products or Sponsored Brands ads and $50 credit to create Amazon Coupons
Get $200 credit for enrolling products in Vine

See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply — visit Seller Central for details .

illustration of a data scientist optimizing seller growth opportunities on a large touch screen

New seller incentives

Find out more about incentives and eligibility.

Amazon selling program

Your incentive

Eligibility

Brand Registry

10% back on your first $50K in branded sales, then 5% through your first year until you reach $1M

Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product. Bonus expires after one year.

Vine

$200 credit

Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in Brand Registry.

Amazon Partnered Carrier program

$100 off shipments into the Amazon fulfillment network

Use the Amazon Partnered Carrier program to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.

Fulfillment by Amazon (FBA)

• Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program.
• Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.
• New professional sellers will be exempted from low-inventory-level fee for the first 365 days after the first FBA inventory-received date. Exemption expires after one year after FBA inventory is received for the first time.
• New sellers will be exempted from storage utilization surcharge for the first 365 days after the first FBA inventory-received date. Exemption expires after one year.

Amazon Global Logistics

$200 credit for fulfillment costs

Use Amazon Global Logistics to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.

Multi-Channel Fulfillment (MCF)

10% off fulfillment costs on the first 100 units shipped with MCF

Send eligible products into the Amazon fulfillment network within 90 days of listing, then create MCF orders. Credit expires after one year.

Sponsored Products

$50 credit

Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days.

Coupons

$50 credit

Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year.

*Terms and conditions apply. Visit Seller Central for more details.

Sources:
1. Amazon SMB Report 2022
2. Amazon internal data, 2020
3. Amazon internal data, 2021
4. https://sell.amazon.com/grow

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