Amazon Global Selling > Perfect Launch
Sell more, grow faster with Perfect Launch
Sellers who adopt the Perfect Launch playbook in their first 90 days see 7x more first-year revenue and can avail of $50,000+ in New Seller Incentives.
What is Perfect Launch?
Speed matters in business. For Amazon global sellers, the first 90 days are especially critical to establish marketing, fulfillment, pricing and other practices to accelerate performance beyond registration. Amazon experts have designed Perfect Launch — a set of five programs (Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising) — that help generate sales more quickly. Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.
Start by signing up for a Professional selling account. While exploring the below-mentioned services, you can also enjoy over $50,000 in New Seller Incentives.
Start by signing up for a Professional selling account. While exploring the below-mentioned services, you can also enjoy over $50,000 in New Seller Incentives.
Professional sellers can:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
Create Lightning or 7-Day Deals
Create Amazon Coupons
Create Multi-Channel Fulfillment (MCF) orders
If you're a brand owner, you can:
Enroll your brand in Amazon Brand Registry
Enroll products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
Did you know?
Sellers who opt for Perfect Launch achieve 7x more first-year revenue than other sellers.
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
Brand Registry
Protect and build your brand
Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
• Get 10% back on your first $50,000 in branded sales and 5% back through your first year until you reach $1,000,000
• $200 credit to enroll for Vine
• $200 credit to enroll for Vine
More than 500,000 brands are enrolled in Brand Registry.
Fulfillment by Amazon
Deliver the Prime experience
With Fulfillment by Amazon (FBA), you store your products in one of Amazon’s fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
• $200 credit towards fulfillment costs when you use Amazon Global Selling SEND
• $400 credit for inbound placement costs
• Free storage and customer returns with auto-enrollment in the FBA New Selection program
• 10% off fulfillment costs on the first 100 units you ship with MCF
• $400 credit for inbound placement costs
• Free storage and customer returns with auto-enrollment in the FBA New Selection program
• 10% off fulfillment costs on the first 100 units you ship with MCF
On average, sellers see a 20–25% increase in sales after adopting FBA.
Fulfillment by Amazon (FBA)
Deliver the Prime experience
With Fulfillment by Amazon (FBA), you store your products in one of Amazon’s fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
Advertising
Drive discovery for your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Eligible new sellers can get $50 credit toward Sponsored Products ads, along with $50 credit for Amazon Coupons to offer customers sales promotions.
Sellers saw an average weekly lift of +31% in units ordered after launching a Sponsored Products campaign.
Automate Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool helps you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.
New Seller Incentives
We’ll help you get started
Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including a bonus on branded sales, advertising, product reviews, and more— plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
Get started today with these incentives for new sellers:
Get started today with these incentives for new sellers:
- Get 10% back on your first $50,000 in branded sales and 5% back through your first year until you reach $1,000,000
- $400 credit for inbound placement costs
- Get $50 credit to create Sponsored Products or Sponsored Brands ads and $50 credit to create Amazon Coupons
- Get $200 credit for enrolling products in Vine
- Get 10% off towards fulfillment costs on the first 100 units you ship with Multi-Channel Fulfillment (MCF)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply — visit Seller Central for details.
New seller incentives
Find out more about incentives and eligibility.
Amazon selling program
Your incentive
Eligibility
Brand Registry
Get 10% back on your first $50,000 in branded sales and 5% back through your first year until you reach $1,000,000
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product. Bonus expires after one year.
Vine
$200 credit
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in Brand Registry.
Fulfillment by Amazon (FBA)
• $400 credit for inbound placement costs
• Free storage and customer returns with auto-enrollment in the FBA New Selection program
• Free storage and customer returns with auto-enrollment in the FBA New Selection program
• Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.
• Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program.
• New professional sellers will be exempted from low-inventory-level fee for the first 365 days after the first FBA inventory-received date. Exemption expires after one year after FBA inventory is received for the first time.
• New sellers will be exempted from storage utilization surcharge for the first 365 days after the first FBA inventory-received date. Exemption expires after one year.
• Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program.
• New professional sellers will be exempted from low-inventory-level fee for the first 365 days after the first FBA inventory-received date. Exemption expires after one year after FBA inventory is received for the first time.
• New sellers will be exempted from storage utilization surcharge for the first 365 days after the first FBA inventory-received date. Exemption expires after one year.
Amazon Global Selling SEND
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
Use Amazon Global Selling SEND to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.
Sponsored Products
$50 credit
Create a Sponsored Products ad for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days.
Coupons
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year.
Multi-Channel Fulfillment (MCF)
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the Amazon fulfillment network within 90 days of listing, then create MCF orders. Credit expires after one year.
*Terms and conditions apply. Visit Seller Central for more details.
Sources:
1. Amazon SMB Report 2022
2. Amazon internal data, 2020
3. Amazon internal data, 2021
4. https://sell.amazon.com/grow
Sources:
1. Amazon SMB Report 2022
2. Amazon internal data, 2020
3. Amazon internal data, 2021
4. https://sell.amazon.com/grow
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