PERFECT LAUNCH

Drive sales in your first 90 days on Amazon

Perfect Launch
Amazon sales growth

What is Perfect Launch?

Speed matters in business. For Amazon global sellers, the first 90 days are especially critical to establish marketing, fulfillment, pricing and other practices to accelerate performance beyond registration. Amazon experts have designed Perfect Launch — a set of five programs (Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising) — that help generate sales more quickly.

Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.
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Enroll your brand in Brand Registry
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Enhance your product detail pages with A+ Content
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Get set up with Fulfillment by Amazon
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Automate pricing on your offers
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Create Sponsored Products ad campaigns, Coupons, and/or Deals

Did you know?

Perfect Launch sellers achieve 6.3x more first-year revenue than other sellers.
Brand Registry

Register your brand

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry.
Eligible new sellers who enroll in Brand Registry can get 5% bonuses on up to $1,000,000 in branded sales (up to $50,000 in New Brand Bonus), free Vine enrollment for one product to kickstart product reviews ($200 value).
Fulfillment by Amazon

Deliver the Prime experience

With Fulfillment by Amazon (FBA), you store your products in one of Amazon’s fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.
Eligible new sellers can get $200 in credits in fulfillment fees for using Amazon Partnered Carrier Program. In addition, get 120 days free storage for 100 units, plus 180 days of free liquidations in our Fulfillment Centers.
Advertising

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +31% in units ordered after launching a Sponsored Products campaign.
Eligible new sellers can get $50 credit toward Sponsored Products ads, along with $50 credit for Amazon Coupons to offer customers sales promotions.
A+ Content

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Run A/B tests to optimize for conversion using our Manage Your Experiments tool.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.
Automated pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool helps you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.
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New Seller Incentives
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We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first $1,000,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.

Get started today with these incentives for new sellers:
  • Get 5% back on your first $1,000,000 in branded sales
  • Take $100 off inbound FBA shipping using the Amazon SEND
  • Out-of-country sellers take $200 off fulfillment fees using Amazon Global Logistics
  • Get 120 days free storage for 100 units, plus 180 days free liquidation with Fulfillment by Amazon
  • Get $50 credit for Sponsored Products CPC ads — bids are up to you
  • Enroll one product in Vine for free for up to 30 trusted reviews ($200 value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply — visit Seller Central for details.
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New seller incentives

Find out more about incentives and eligibility.

Amazon selling program

Your incentive

Eligibility

Brand Registry
• 5% bonus on up to $1 million in eligible branded sales (up to $50,000 in bonus value) or for one year after eligibility is determined, whichever comes first.

• $200 credits for Vine
• You're eligible to earn the 5% bonus on multiple brands, as long as you have been identified as the first brand owner to complete brand registry for the brands in question, sold via your seller account. Only sales that are associated with brands for which you’re the first to complete brand registry are eligible to earn the 5% bonus.

• Complete BR enrollment within 6 months of listing first ASIN and be the first one to attain Brand rep role in the marketplace.
Fulfillment by Amazon (FBA)
• Eligible new sellers can get $200 in credits in fulfillment fees for using Amazon Partnered Carrier Program.
• To receive the inventory shipping discount or fulfillment fee discount, and to be eligible for automatic enrollment in FBA New Selection, you must create your first FBA shipment within 90 days of listing your first buyable ASIN.
Advertising
• Receive up to $50 in Sponsored Products credits for FBA Sellers only

• Receive up to $50 in credits for coupon fees
• To be eligible for Sponsored Products credits, you must launch a campaign within 90 days of listing your first buyable ASIN.

• To receive the credits for Amazon coupons, you must create a coupon within 90 days of listing your first buyable ASIN.

Sell more with Amazon's Perfect Launch

Ready to build a global brand?
*Terms and conditions apply. Visit Seller Central for more details.

Sources:

1. https://assets.aboutamazon.com/9b/84/05cb2fc14da18e4574a5132f675a/amazon-smb-report-2021.pdf?initialSessionID=eu%3D262-8279975-7756567&ld=ASXXASPSGDirect&ldStackingCodes=SDUSSOADirect%3EASXXASPSGDirect
2. Amazon internal data, 2020
3. Amazon internal data, 2021
4. https://sell.amazon.com/grow
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