GLOBAL SELLING BLOG

Exporting to Europe from India: Everything you need to know

Indian products like books, apparel, home textile and leather accessories are popular across Europe. In this blog, understand the step-by-step procedure, benefits & documents required and start exporting to Europe with Amazon Global Selling.

Europe is one of the leading importers of various products from India with Spain, the Netherlands, Germany, France and Italy as top importers¹. Indian sellers can benefit from the country’s trade relationships with European Union (EU) and the increasing demand for Made in India products across Europe that can be met via e-commerce exports.

Whether you’re an MSME or a startup or an established brand, exporting to Europe from India can be done seamlessly through e-commerce exports program like Amazon Global Selling. This blog provides a guide on how to export to Europe from India.

How to get your business ready for exporting to Europe?

Many Indian businesses are interested to expand their horizons and export to Europe. If you’re keen on exporting to Europe, you must consider the custom regulations and export compliance for EU. Custom regulations are an essential step in selling your product globally and receiving payments without any hassle. Every country in Europe has its own Value Added Tax (VAT) regulations. If you store and sell goods in any European country, it’s likely you may be required to register for VAT in each country you store and sell in. While you pay the VAT to the tax authorities, the end consumer pays it as part of the purchase price. You will only be able to recover the VAT you have paid on your purchases and charge it on your sales if you are VAT registered. Apart from VAT, as a seller, you must also check if your product category requires specific licenses or documentation.

Know more about VAT here

How to sell in Europe with Amazon?

As one of the leading exporters of the industry, sellers from India have indefinite opportunities to export products and grow their business. In the recent years, many sellers are increasingly opting for e-commerce exports – an easy and seamless way to sell internationally online. Amazon Global Selling is an e-commerce exports program that assists exporters to sell on 18+ international marketplaces like USA, UK, Italy, UAE, Saudi Arabia, Australia, Japan, France and more. From simple registration to attractive listing and hassle-free shipping, Amazon Global Selling offers international tools and solutions, enabling sellers to reach over 300 million customers.

Step 1: Identify your market and suitable export products

You can export to multiple European e-commerce marketplaces from India. With Amazon Global Selling, you can register easily and start selling in nine countries across Europe – the UK, Germany, the Netherlands, France, Italy, Turkey, Sweden, Spain and Poland. You can choose from 30+ product categories like home textiles, apparel, spices, jewellery and leather products, and make the most of the export opportunities in Europe.

Step 2: Create your Amazon Seller account

Once you have finalized what to sell, you must register your business with Amazon Global Selling. You don’t have to be an existing Amazon India seller. The registration can be done online on Seller Central. Before you sign up, keep the following documents prepared:

• Credit or debit card (international transactions enabled)
• ID proof (Aadhaar card, passport or driving license)
• Address Proof
• PAN

Once registered, you can choose from two selling plans – individual plan and professional plan.

Step 3: List your products

After registration and finalizing your cost structure, you can list your products on Amazon international marketplaces in Europe. Amazon listing process is easy and simple. To list your products, you need to have your product SKU details (e.g. Barcode, UPC, EAN) and in some cases, product information (features, model number, size, expiry date, etc).

Step 4: Ship your products and receive your payment

When it comes to starting an export business, it is important to plan international shipping because that impacts the customers’ shopping experience. When exporting to Europe, sellers have an option to ship orders to Europe by themselves or opt for Fulfillment by Amazon (FBA). With FBA, you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. FBA can help you scale your business and reach more customers.

Why export to Europe from India with Amazon?

Did you know that more than 3,400 products were sold per minute in Amazon European marketplaces in 2020? By exporting to Europe from India and selling on Amazon marketplaces, you can reach millions of customers without any incremental investment. You can also use state-of the art logistics, easy-to-use tools and customer service offered by Amazon.

Guide to top products to export to Europe from India

Frequently Asked Questions

What products are the most exported from India to Europe on Amazon?

There are 30+ export products that can be sold in Europe like spices, nuts, tea, coffee, home textiles, jewellery, books, apparel and footwear.

Do I need a European bank account or company registration to be done in Europe to sell in European countries?

No. You can use your existing Indian company registration and bank account for selling on Amazon marketplaces in Europe. You can choose to receive your payments in INR or European currency.

How much does it cost to sell in Europe with Amazon?

Amazon charges £ 25 (excl. VAT) every month as a subscription fee to sell in 9 countries of Europe. There is an additional selling fee that consists of product referral fee (varies according to the product) charged on the sale of that product. To understand the cost to sell in Europe, read here.

Published on October 21, 2021.

Sources:
1. https://www.statista.com/statistics/652999/export-value-eu-from-india/
2. https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,25,45,858,3180

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