Unleashing the potential of e-commerce exports

Federation of Indian Export Organisations (FIEO) and Amazon Global Selling have been collaborating on many fronts to improve the ecosystem for e-commerce exports from India. As a part of this initiative, an 'E-commerce Export Immersion Series' has been launched that aims at organizing seminars and workshops on a monthly basis to educate and encourage aspiring entrepreneurs to foray in to the arena of e-commerce business.

The first session in the series on 'Implications of India-UAE CEPA for Exporters' was organised on June 9th, 2022 that was addressed by Mr. Khalid M Khan, Vice President, FIEO, along with Mrs. Parul Singh, Deputy Secretary, Mr. Fahad Ahmed Khan Suri, Under Secretary, Dept. of Commerce, Government of India and Ms. Chand Mazumdar, Head - Exports Marketing & Enablement, Amazon. The session was attended by more than 120 participants.

The second session in the series was a webinar on ‘Unleashing the potential of e-commerce exports through Amazon Global Selling’, held on July 28th, 2022. Mr. Dhananjay Sharma, Head - IT & Quality Department, FIEO and Ms. Nishima Kaler, Regional Sales Manager, Amazon, discussed the growing adoption of e-commerce as a way of doing global business among MSMEs and brands with over 180+ attendees.

Mr. Dhananjay Sharma stated that it has indeed been a remarkable year for India’s exports, despite the second wave of the pandemic. With a 33% increase from the pre-pandemic year of 2020, the country achieved its highest-ever merchandise exports of $418 billion – $18 billion higher than the set target. This steady growth indicates the opportunities and momentum of India’s exports. Thus, MSMEs have a significant role to play as there is no doubt that exports, especially led by MSMEs and labour intensive sectors, are an important driver to boost the country’s economy.
FIEO has launched resources and tools to assist Indian exporters at various stages of exports including:
a) India Trade portal – An initiative by Department of Commerce and FIEO to provide trade-related information.

b) Ease of Logistics portal – Aimed to facilitate export-import logistic requirements (ocean freight, air freight, etc) with networking opportunities and access to logistics service providers.
Logistics and shipping
c) Indian Business Portal – One more initiative of FIEO to help Indian MSME exports gain digital presence online on global level.

The changing landscape of exports

Ms. Nishima enumerated that one of the key channels that has opened up global opportunities for MSMEs is e-commerce exports. In 2022, the Indian e-commerce market is predicted to increase by 21.5%, reaching $74.8 billion. Ease of doing business, technology and internet penetration, lesser infrastructural investment (international warehouses, stores, etc.) and access to global customers on marketplaces like Amazon has encouraged Indian exporters to explore e-commerce for international trade.

To further motivate exporters to opt e-commerce exports, the Government of India has taken several initiatives to ease export procedures and documentation through MSME global mart, Government e-Marketplace (GeM), Digital India Movement – Start Up India, Umang and more. In line with this vision, the Federation of Indian Export Organisations (FIEO) – an apex export promotion body of the Government of India, has continued to work towards boosting international trade from India. FIEO works closely with international agencies like WTO, IMF and Indian export organizations and Export Promotion Councils to review, recommend and formulate trade policies, impacting over two lakh exporters from varied industries.

Accelerating the path to e-commerce exports

FIEO and e-commerce exports program, Amazon Global Selling, have joined hands to support exporters with access to information and tools that simplify trade. With this collaboration, lakhs of exporters registered with FIEO can explore the e-commerce export opportunity offered by Amazon. To simplify running an export business, Amazon provides end-to-end assistance like simple registration, easy listing, digital payments, compliance and logistics support, along with tools to advertise and establish their businesses as a global brand.
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Published on June 28, 2022.

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