The Indian jewelry sector is one of the largest industries in the world, contributing to about 14% of the total merchandise exports of the country1
. India is known for its artistic creativity in jewelry designs and cuts across the globe. Owing to its rich heritage and culture, the country has a varied range of jewelry types that are popular in the international markets
like kundan, copper, silver, gold and ivory, among others.
With the increasing use and trust in e-commerce websites, international customers are more inclined to purchase jewelry online, leading to higher demand and opportunities for sellers and exporters from India. To assist jewelry exporters, the Gems and Jewellery Export Promotion Council (GJEPC)
was set up, which undertakes various activities for the promotion of the industry.