GLOBAL SELLING BLOG

Everything you need to know about
Apparel Export Promotion Council

AEPC is the official body of apparel exporters in India that provides assistance to Indian sellers and promotes the growth of exports in the industry. In this blog, learn more about the objective of the body and registration process.
Apparel Export Promotion Council
The apparel industry in India is globally known for its fine craftsmanship and tradition. One-of-its-kind designs on cotton, silk, and denim material are highly popular in the international marketplaces. This makes India the world’s 2nd largest exporter of apparel and textile with an extensive and growing manufacturing base1. For the smooth functioning and growth of this industry in India, the Apparel Export Promotion Council (AEPC) was established as the official body of apparel exporters.

What is the objective of Apparel Export
Promotion Council?

Apparel Export Promotion Council acts as a bridge between the government, Indian apparel exporters and international customers. From solving trade-related issues to introducing schemes and organizing trade fairs, the export promotion council ensures the industry flourishes in India. With its vision to empower the Indian apparel exporters, the council strives to improve the global positioning of the industry in a sustainable and holistic way.

Apparel Export Promotion Council also organizes India International Garment Fair twice a year that allows more than 300 exhibitors to display their products and unique apparel2. Over 575 international buyers from 65 countries visited the fair during the three days in January 2020.

Below are some of the objectives of Apparel Export Promotion Council:
• To undertake market research and provide inputs on foreign trade policies, budgets and regulations of apparel importing countries. It also provides help in marketing aboard, and conducts export-related surveys to gather insightful data.

• To assist AEPC members in understanding export license applications and compliance for easy exports from India.

• Apparel Export Promotion Council aims to promote Indian apparel exporters in international markets and create awareness about various types of garments manufactured in India.

• To support innovation and evolution for high quality product manufacturing. It aims to ensure the quality of fabric exported meets the international standards.

• To update its members about action plans, promotion of exports, new targets for exports to a particular country and execution of those strategies.

How to become a member of AEPC?

Any Indian apparel exporter is eligible to become a Registered Exporter of the Council if he matches the eligibility criteria of the council3. You can become a member of the Apparel Export Promotion Council by submitting the application online. Below is the process:

• Fill the Performa of application form by downloading it from the council’s website.
• Attach a demand draft of the necessary fees as an annual subscription for registration.
• Submit the following documents:
a) IEC (Importer-Exporter Code) issued by DGFT (Directorate General of Foreign Trade)
b) Register-cum-membership certificate (RCMC) of the applicant
c) An Undertaking on non-judicial stamp paper duly notarized

How does Amazon Global Selling help
in apparel exports?

With the growing online shopping across the world, Indian apparel sellers have the opportunity to export from India via ecommerce and acquire millions of new customers globally. Amazon Global Selling is an ecommerce exports program that enables Indian apparel exporters to sell on 18+ international marketplaces in USA, Europe, Canada, Australia, UAE, Singapore and more. With over 300 million customers on Amazon globally, sellers can take their Indian apparel products to new regions from the comfort of them home with simple registration, easy product listing and hassle-free international shipping.

Register your business

First, you must register your export business with Amazon Global Selling. You don’t have to be an existing Amazon India seller. The registration can be done online on Seller Central. You’ll need the following documents to register:
IEC
• ID proof (Aadhar, driving license or passport)
• Business address proof (Bank statement)
• Credit card (internationally enabled)
Amazon seller registration

List your products

Once you have successfully registered to sell globally on Amazon, you can list your products. Remember to follow tips on how to list your products include attractive pictures and descriptions that’s clear to international customers. You can also seek help from third party service providers.
How to list your products on Amazon

Ship & receive payments

Once a customer places an order, you can choose to deliver by yourself or you can opt for Fulfillment by Amazon (FBA). Under FBA, Amazon takes care of shipping, delivery, returns and customer concerns. Once a customer purchases your product, Amazon credits the money in your bank account in the currency of your choice.
Amazon FBA

Frequently Asked Questions

What is an Export Promotion Council?
Export Promotion Council is an official body responsible for the development and promotion of a particular export industry in the country. For instance, Apparel Export Promotion Council promotes Indian apparel to the world. Indian exporters get easy access to international markets with the help of EPCs, which also promote Indian products through various activities to increase the overall exports from India.
Published on October 29, 2021.

Sources:
1. https://www.ibef.org/exports/apparel-industry-india.aspx
2. https://www.indiaapparelfair.com/
3. https://www.aepcindia.com/about-aepc
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