• Promotion of handloom products:
As a primary role, Handloom Export Promotion Council gives a boost to the handloom sectors by promoting products like fabrics, cover floorings, home furnishing and carpets.
• Growth of the handloom sector:
HEPC is concerned with the growth of the Indian handloom sectors and its products. They conduct international trade fairs and exhibitions and encourage other trade promotional activities.
• Helping the handloom exporters:
The Handloom Export Promotion Council provides financial grants to handloom exporters with market development assistance. It also organizes and participates in international trade fairs and buyer-seller meets in India and abroad.
• Making Indian handloom products popular:
HEPC popularizes Indian handloom products abroad through website publicity, advertisements, trade magazines, conducting hand-woven shows, and council publications.
• Providing training and workshops for handloom exporters:
HEPC conducts workshops, seminars on new technology in handloom practices to improve quality, productivity. It also focuses on popularizing product innovations, modern dyeing practices, merchandising practices, packaging methods, and many more.