Exports > Amazon Global Selling
Export from India with Amazon Global Selling
Export via e-commerce and reach hundreds of millions of customers shopping on Amazon globally.
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit towards fulfillment costs when you use Amazon Global Selling SEND
$400 credit for inbound placement costs
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$50 credit to create Sponsored Products or Sponsored Brands ads
*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.
Terms and conditions apply.
You are just three steps away...
Step 1
Register to export
Choose any or all the 18 global marketplaces you want to export to. Register by submitting your identity proof, address proof and credit or debit card (international transactions enabled).
Step 2
List your products
Once registered, list your products on Amazon marketplaces. Use latest tools and expert services to make your listings more visible to customers.
Step 3
Ship and deliver globally
Choose to manage your own logistics or get expert support from Amazon to store, pack, ship and deliver internationally with Fulfillment by Amazon (FBA).
Why export through Amazon Global Selling?
150,000+ sellers
Since 2015, Amazon Global Selling has registered 150,000+ exporters from 28 states, 7 union territories, and 200+ cities across India.*
$13 billion
Amazon has enabled tens of thousands of Indian businesses to surpass $13 billion in cumulative e-commerce exports from India as at the end of 2024.
400+ million
Amazon has assisted Indian exporters in selling 400+ million product units to customers across Amazon global marketplaces.
*Data is for Indian exporters on Amazon Global Selling in 2023.
Sell on 18 Amazon global marketplaces
Support at every step of your export journey
Assistance for export documentation
Get guidance on documents required for registration, product, shipping, tax and payment reconciliation with Amazon Export Navigator.
Hassle-free global logistics
You can ship directly to customers using your own logistics service through Merchant Fulfilled Network (MFN). If you opt for Fulfillment by Amazon (FBA), you store your products in Amazon global FCs, while Amazon picks, packs, ships orders and provides customer service.
Services for every need
Explore and get support from our network of qualified third-party service providers. They can help you with everything you need to register, manage, and grow your export business across the world.
Get noticed with advertising
To increase visibility and sales on international marketplaces, Amazon offers advertising where exporters can run sponsored ads, sponsored brands and display ads.
Protect and grow your global brand
Amazon helps brands of all types and sizes build, grow and protect their business by offering tools like A+ Content and Brand Registry.
Upgrade your skills with webinars
Attend webinars, events and watch training videos to optimize your exports business that help you no matter where you are in your seller journey.
Watch: Success stories of our export champions
Export via e-commerce and reach hundreds of millions of customers shopping on Amazon globally.
We manufacture our products in Coimbatore and sell them in the US, the UK, Germany, and France. This has been possible only through Amazon.SrinivasanAtmos Green
We started our journey on Amazon internatational marketplaces in 2016. We were wondering how to take our products to global customers and Amazon was the perfect fit.Natasha Tuli and Amit SardaSoulflower
We have been selling on amazon.com (Amazon US) since 2009. We are proud that we can sell Indian products in the US through e-commerce.Rupesh SanghaviVirVentures
We have been selling on Amazon for three years. Our growth percentage is not in hundreds but thousands.Mohammed MobashirEstalon Leathers
Limited period offer. *Terms and conditions apply
End-to-end logistics support
If you've opted for Fulfillment by Amazon (FBA), you can ship your products from India to Amazon global fulfillment centers through Amazon Global Selling SEND — a cross-border carrier shipping solution. Once the partnered carrier picks up your shipment, they will handle the end-to-end shipping process, including customs.
Export compliance made easy
Amazon provides end-to-end guidance on requirements for export registration, product, tax, and shipping documentation, and payment reconciliation on Export Navigator, a one-stop export compliance dashboard. You can also connect with third-party experts who can help you obtain necessary documents and licenses.
Perfect Launch: A guide to grow your global business
Perfect Launch is a set of five programs (Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising) that helps sellers generate sales more quickly. Sellers who adopt Perfect Launch can take advantage of over $50,000 in New Seller Incentives.
Frequently Asked Questions
How does Amazon Global Selling work?
Amazon Global Selling is an e-commerce exports program that enables Indian exporters like you to register and sell on 18 Amazon global marketplaces in North America (the US, Canada, and Mexico), Europe (Spain, France, Italy, Germany, Sweden, the Netherlands, Poland, and the UK), Middle East (the UAE, Turkey, and Saudi Arabia), and Asia-Pacific (Japan, Singapore, and Australia). All you have to do is register your business with Amazon Global Selling by sharing a few KYC documents and a debit or credit card (international transactions enabled). Once registered, you can list your products on any of the global marketplaces and start exporting.
What export products can I sell on Amazon international marketplaces?
An Indian exporter can sell a range of products on Amazon global marketplaces across 30+ categories. Some of the product categories that Indian exporters can sell through Amazon Global Selling are:
- Home textile: Bedsheets, kitchen linen, home décor, pillow covers, curtains, carpets, rugs
- Apparel: Men’s garments, womenswear, kid's fashion, ethnic wear like salwar suits, kurta, lehenga, silk saree
- Jewellery: Fashion and fine jewellery
- Leather: Wallets, bags, footwear, accessories
- Health and personal care: Bath towels, home care, toiletries, essential oils
- Consumables: Tea, spices like black pepper, cardamom, cinnamon, coffee
- Ayurveda: Organic products, Health supplements, medical items, food and dietary supplements
- Beauty products: Personal grooming, makeup, cosmetics, beauty accessories
- Toys and sport goods: Kids toys, learning/activity boxes, robotic and educational toys, cricket kit
- Office products and furniture: Notepad, novelties, cane and wooden furniture
- Electronics: Cell phone devices, electronic accessories, musical instruments, computers, tools, video and DVD, camera
- Books: Educational, novels, guides
Each product category may require separate licenses and documents, specific to the destination country, origin country, and shipping mode.
What do I need to register with Amazon Global Selling?
To register with Amazon Global Selling, you need:
- Email address and mobile number
- ID proof (Aadhaar, passport, or driving license)
- Credit or debit card (international transactions enabled)
- Business address proof (bank or credit card statement)
How can I start selling internationally on Amazon global marketplaces?
You can export from India easily with Amazon Global Selling. All you have to do is:
- Select the product you want to sell and the marketplace you want to sell in
- Register with Amazon Global Selling
- List your products on Amazon global marketplaces
- Ship your products either by yourself through Merchant Fulfilled Network (MFN) or Fulfillment by Amazon (FBA) where Amazon handles shipping for you.
Amazon provides support with:
- Export Navigator: End-to-end guidance on requirements for export registration, product, tax, and shipping documentation, and payment reconciliation.
- Fulfillment by Amazon (FBA): Enables Indian exporters to outsource order fulfillment to Amazon including packing, storage, delivery, and returns.
- Amazon Global Selling SEND: A cross-border shipping solution that enables FBA sellers to ship their products from India to Amazon fulfillment centers globally.
- Amazon Service Provider Network (SPN): Our network of third-party service providers, who help exporters with everything from listing and imaging to advertising on Amazon.
- Payments credited to your bank account in INR or international currency, as per your preference.
What are the export documents required to sell internationally?
To export from India, sellers have to obtain certain export documents and comply with regulations. Export documents and compliance depends on the product category, origin (India) and destination country. To make your export journey easy, Amazon supports you by providing guidance on the key requirements and regulations, and connects you with experts who will assist you in obtaining your documentation through Amazon Export Navigator.
I don’t have an Amazon India seller account. Can I still sell on other Amazon international marketplaces like the US, the UK, etc?
You don’t need an Amazon India seller account to sell globally. You can register with Amazon Global Selling by creating a seller account and list on Amazon global marketplaces of your choice.
I am already selling on Amazon.in and have a seller central account, how can I sell globally with Amazon?
If you are already selling in Amazon.in, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned here.
Want to learn about Amazon Global Selling?
Ready to start exporting from India?
© 2024 Amazon.com, Inc. or its affiliates. All rights reserved
