How to Start Export Business from India?

Export from India with Amazon Global Selling

How can I start an export business?

amazon global selling sales
Decide where you want to export
The first step is to understand global markets and the products in demand. This study will help you decide what is the right marketplace for your business in the respective marketplaces.
Amazon seller guide checklist
Get the required documentation
Obtain PAN (from Income tax Department) & IEC number (from DGFT). Application for IEC can be filled online directly on DGFT website.
Find customers
If you are interested to start an offline export business, you might need to participate in trade fairs in various countries, participate in buyer seller meets, which would cost both time and money. But with Amazon Global Selling, starting an export business is easy and simple. List your products on Amazon marketplaces and take your business across the world.
Fulfillment by Amazon FBA
Ship your products
There are a lot of factors concerning logistics & delivery. Timely delivery with no damages not only builds trust for your brand among your buyers but will also be responsible for repeat purchase & increasing referrals of your products.
Get paid
Depending on an alignment you have with the buyer, you can decide either to open a bank account in the respective country or collect payments in your Indian bank account. You would need to consult with your financial advisor for this. With Amazon Global Selling, you have the flexibility of both.

Why export with Amazon Global Selling?

Starting an export business can be quite a challenge, especially if you are new to the industry. This is where Amazon Global Selling comes into the picture. With international logistics and state-of-the-art tools, starting and managaing an export business becomes hassle-free for sellers like you.
Increase your revenue
You can maximize your revenue by participating in international sale events like Prime Day, Black Friday & Cyber Monday. Check out the calendar below to understand the sale event opportunities in International Amazon Marketplaces (USA, UK, Canada, Australia, Singapore, Middle East, etc).
Demand for your products all year round
Not just Diwali, but your products will be in demand all through the year. For instance, if you are a sweater manufacturer and your peak demand is during or before the start of winter season in India, you can also sell your products in the peak winter season in Australia (June - August) or other geographies, thus, making profits around the year.
Fulfillment by Amazon (FBA)
We know how critical & important it to take care of your logistics. To make delivery and shipping easy for sellers like you, we recommend Fulfillment by Amazon (FBA). All you need to do is send your products to Amazon’s warehouse. Amazon packs and ships it to the customer, and also handles customer feedback/concerns on your behalf. If a customer returns the product, Amazon collects the product and brings back to the fulfillment center again. We take care everything for you.
The advantage of direct selling
You can sell to international customers directly through ecommerce, and you get the profits for your products instead of any other intermediator taking away a major portion of it. For example, a customer in the USA sees your product on the website and orders it. You deliver the product and get payment in your preferred bank account (India or USA).

The Amazon exports so far...

Global reach


Countries & territories for sellers to expand to and reach millions of shoppers

Revenue potential

$3 Billion+

eCommerce Exports Sales on Amazon Global Selling

Growing customer base

200 Million

Amazon Prime member accounts across the globe
Start your export business with Amazon Global Selling

How to register as an Amazon global seller?

1. Decide where & what to sell

Decide on where and what to sell
Understand the market opportunity for your export business and select the suitable international marketplaces where you want to sell. Amazon provides you export opportunities to North America, South America, Europe, Middle East & Asia Pacific.

2. Register & list your products

amazon sell globally
Once you decide on where and what to export then register yourself as a seller in Amazon international marketplace and list your products you want to Export.
Amazon has created Service Provider Network: A list of 3rd party service providers who will help you with creating and running a successful export business. The network has the service providers who can help you with registration, product cataloguing & listing process.

3. Deliver your products

Amazon delivery
Worried about delivering globally? Use Fulfillment by Amazon (FBA) services for shipping your products to any part of the world. You can also choose other shipping methods.

4. Get paid & grow your business

Amazon global selling payment
Get paid to your account on completion of sales. Focus on expanding your export business by utilizing Amazon’s international tools and services.
  • Promoting your products through Amazon advertising solutions
  • Monitor customer feedback on your product and improve product quality or add more features/ utility to increase sales
  • Use Fulfillment by Amazon to take care of logistics

Frequently Asked Questions

Where can I export my products via Amazon?
Amazon offers you access to export in 200+ countries & territories via 18 marketplaces US(, Canada(, Mexico( & Brazil( in Americas, UK(, Germany(, France(, Italy(, Spain(, Sweden (, Poland ( & Netherlands( in Europe, UAE ( & Saudi Arabia ( in Middle East, and lastly to Japan(, Singapore( & Australia( in Asia-Pacific.
What are the product Categories that I can export via Amazon?
Amazon allows the export of products across beauty, electronics, apparels, fashion accessories, home essentials, kitchen essentials, tools, outdoor & garden products, sports, toys & games, collectibles (arts, coins, celebrity autographs, etc…), software, music, home security, health care products, organic products, food & dietary supplements, groceries, etc.
Top selling product categories from Indian sellers exported globally are
  • Home Essentials (Bedsheets, Pillow cover, Curtains & more)
  • Health & Personal Care (Hygiene, Personal care, Home care, Toiletries & more)
  • Beauty Products (Personal grooming, makeup & more)
  • Apparel (Men’s, Ladies, kids fashion)
  • Office Products (Office essentials, Dairy, Notepad, Novelties & more)
Fast growing product categories from Indian sellers exported globally are
  • Medical Instruments (Thermometers, BP monitors & more)
  • Scientific instruments (lab instruments, calculator, lab essentials & more)
  • Toys & Sports (Kids toys, learning/ activity boxes, robotic toys & more)
  • Handicrafts (Tanjore Bubbleheads, paintings, Channapatna toys & much more)
  • Ayurveda (Personal care, Health supplements & more)
For required documents needed to export these product categories you can make use of Service Provider Network.
What is the procedure to register myself as an exporter through Amazon?
Amazon Global Selling has made export process is very easy for Indian MSMEs to start exporting.

To register as an exporter with Amazon Global Selling all you need is
  • email Id
  • Valid business address
  • Credit card with international transactions enabled
  • VAT (only for Europe & Middle East Marketplaces)

Expand your business internationally now!

Join our family of thousands of Indian sellers selling globally
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