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How to export Ayurvedic products from India?

From essential oils to health supplements and consumables, there are a range of items in the list of top Ayurvedic products exported from India. Here’s a guide to understand how to export Ayurvedic products from India and the documents required.
ayurvedic products export
Among the range of export categories from India that are popular internationally, Ayurveda is one of the top categories with its value and demand increasing steadily. In 2021, the export value of ayurvedic and herbal products from India amounted to about $539 million1.

To further accelerate Ayurvedic product exports, the Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) provides support to exporters in various aspects including financial and technological advancements. It also encourages exporters to participate in trade fairs, international business meets and conferences2. Through its Quality Certification program like AYUSH mark and Premium mark, the ministry is also assisting exporters in setting up international quality standards.

Did you know?

The rich flavor of shudh ghee is being recognized by coffee connoisseurs around the world. They are being used as a supplement to enhance coffee blends.

Top Ayurvedic products exported from India

Ayurvedic products are used for various reasons like healthcare and beauty. Some of the top categories of Ayurvedic products exported from India are:
clocks export

Essential oils

Ayurvedic essential oils made from organically grown flowers and herbs are exported for their use in aromatherapy. A few such flavored essentials oils are rose, sandalwood, cinnamon, basil and orange essential oil.

Skincare

Hair masks, toner, face masks, serums and hair oil are some of the popular beauty and skincare products where Ayurvedic and herbal ingredients are used.

Health supplements and consumables

With the outbreak of the COVID-19 pandemic, customers across the world are adapting healthy lifestyle alternatives in their day-to-day activities. With this shift, the demand for products like turmeric, neem extracts, Chawanprash, Ashwagandha and herbal tea are becoming popular.

Documents required to export Ayurvedic products from India

To export Ayurvedic products from India, a few documents and licenses need to be obtained. While the documents depend on the product type, destination country and shipping mode, here are a few key requirements3:

• IEC
• Product approval from AYUSH (in case of manufacturer)
• Free Sale Certificate (in case of exporting Ayurvedic supplements and medicines)
• FSSAI license (in case of exporting consumables)
• FDA registration and product labelling requirements
• NPOP (National Program for Organic Production) certification (in case of exporting organic
• Depending on the Ayurvedic product being exported, for instance – Ayurvedic medicines, other certificates will also be required:
i) inspection certificate for ensuring the safety in regard to contamination by heavy metals or pesticides.
ii) Safety and quality certificate through independent review submitted by the manufacturer.

How to export Ayurvedic products from India?

Once you’ve obtained the necessary documents for your Ayurvedic products, you can prepare to export from India. E-commerce exports has certainly made selling internationally easier for Indian sellers. With its increasing customer base of 300 million+ and seamless registration, Amazon Global Selling enables businesses of all sizes to export Ayurvedic products from India across the world via international marketplaces like USA, UAE, UK, Japan and more. Ayurvedic products export from India can be done in a seamless and hassle-free manner with Amazon’s logistics and tools.

Taha Nabee, CEO & Co-founder of Aromatan in Mumbai, has been successfully exporting personal care and Ayurvedic products from India. “To provide the best quality fragrances that resonate with India’s culture and history, my co-founders - Zuhair Nabee, Ilham Merchant and Ali Nabee – and I took many initiatives to engage with global consumer groups to understand the practices followed across the globe. Needless to say, we are not just a research but a highly customer-focused brand. Amazon enables us to reach and serve customers across the world with its international tools and e-commerce exports program, Amazon Global Selling. We launched our first product in 2018, and since then, we have grown from strength to strength disrupting myths about online consumption and limitations faced by traditional businesses,” shares Taha.
Our goal is to reach 10 million consumers, and Amazon Global Selling is enabling us to achieve this.
Taha NabeeCEO & Co-founder, Aromatan

Register your business

First, you must register your export business with Amazon Global Selling. You don’t have to be an existing Amazon India seller. The registration can be done online on Seller Central. All you’ll need are KYC documents and PAN.
Amazon seller registration

List your products

Once you have successfully registered to sell globally on Amazon, you can list your products. Remember to follow tips on how to list your products include attractive pictures and descriptions that’s clear to international customers. You can also seek help from third party service providers.
How to list your products on Amazon

Ship & receive payments

Once a customer places an order, you can choose to deliver by yourself or you can opt for Fulfillment by Amazon (FBA). Under FBA, Amazon takes care of shipping, delivery, returns and customer concerns.
Amazon FBA

Frequently Asked Questions

Which are the major commodities of export under AYUSH?
Some of the top Ayurvedic products exported from India include herbal and health supplements, beauty and personal care products.
Which countries import ayurvedic products from India?
Some of the countries that India exports Ayurvedic products to are the USA, UAE and Japan, among others.
Which medicinal plants are exported from India?
Some of the medicinal plants exported from India are barberry, liquorice, bael, isabgul, atis, long pepper, brahmi and Ashwagandha.
Which licenses are required for export ayurvedic products from India?
While license requirements depend on the Ayurvedic product type and destination you are exporting, a few key documents required are IEC, FSSAI license and registration with AYUSH.
Published on May 24, 2022.

Sources:
1. https://www.statista.com/statistics/652418/export-value-of-ayurvedic-and-herbal-products-india/
2. https://main.ayush.gov.in/
3. https://pib.gov.in/Pressreleaseshare.aspx?PRID=1558955
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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.

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