Ayurvedic products export from India: Guide on how to export herbs and ayurvedic products
Learn how to start an ayurvedic products export business from India with ecommerce and start selling your ayurvedic products across the world.
India has long been recognised as the global home of Ayurveda, with a rich legacy of medicinal plants, herbal formulations, and traditional wellness systems. With rising global interest in natural, preventive, and plant-based healthcare, demand for Indian Ayurvedic products and herbs has grown significantly across international markets.1
In this blog, we explore the export potential of Ayurvedic products from India, key product categories in demand, major export destinations, and how sellers can leverage ecommerce to scale globally.
In this blog, we explore the export potential of Ayurvedic products from India, key product categories in demand, major export destinations, and how sellers can leverage ecommerce to scale globally.
Overview and trends of Indian ayurvedic products and herbs export
India is one of the world’s leading suppliers of medicinal plants, herbal extracts, and Ayurvedic formulations. The sector benefits from India’s biodiversity, traditional knowledge systems, and formal institutional support under the Ministry of AYUSH.
● Export data shows that in FY 2024-25, herbal and AYUSH product exports increased to ~USD 689 Mn, marking a 6.11% growth from the previous year.2
● The quantity of herbal exports also grew significantly in FY 2024-25, rising by 21.46% to 128,738 MT, indicating expanding scale of trade.3
● Export data shows that in FY 2024-25, herbal and AYUSH product exports increased to ~USD 689 Mn, marking a 6.11% growth from the previous year.2
● The quantity of herbal exports also grew significantly in FY 2024-25, rising by 21.46% to 128,738 MT, indicating expanding scale of trade.3
What are the top Ayurvedic products exported from India?
India exports a wide range of Ayurvedic and herbal products, spanning raw herbs, extracts, and finished formulations. Key export categories include:
1. Medicinal herbs and raw plant materials
Ashwagandha, turmeric, tulsi, giloy, neem, senna leaves, and aloe vera are among the most widely exported medicinal plants.
2. Herbal extracts and powders
Standardised plant extracts, essential oils, and herbal powders used in nutraceuticals and pharmaceuticals form a significant share of exports.
3. Finished Ayurvedic formulations
Ayurvedic medicines, chyawanprash, herbal supplements, oils, and wellness products are increasingly exported as finished consumer goods.4
Top countries to export Ayurvedic products from India
Major global markets for Indian Ayurvedic products and herbs include5:
The US
The UK
Germany
The UAE
Italy
France
China
Hear from our export champion
Learn how Vikas and Annu Bhardwaj, founders of Greenwood Essentials, are taking the purity of Indian essential oils global.
Government bodies that promote Ayurvedic products export from India
India’s Ayurvedic export ecosystem is supported by dedicated government institutions:
1. Ministry of AYUSH
The Ministry of AYUSH is the nodal body for Ayurveda, Yoga, Unani, Siddha, and Homoeopathy, supporting quality standards, research, and global promotion of Indian traditional medicine.
2. Ayush Export Promotion Council (AYUSHEXCIL)
AYUSHEXCIL supports exporters by facilitating overseas product registrations, enabling access to international markets through global trade engagements, and promoting adherence to internationally recognised quality, safety, and regulatory standards.
3. Directorate General of Foreign Trade (DGFT)
The Directorate General of Foreign Trade (DGFT) supports Ayurveda exporters by issuing Import Export Codes (IEC), granting export licenses, and simplifying trade procedures under the Foreign Trade Policy. It enables market access through certificates of origin, duty drawback benefits, and notifications for sector-specific export promotion.6
4. National Medicinal Plants Board (NMPB)
NMPB promotes the cultivation, conservation, and sustainable management of medicinal plants to ensure quality raw materials for AYUSH products.7
Government schemes that promote Ayurvedic products export from India
The Government of India supports Ayurvedic exports through multiple schemes:
1. Central Sector Scheme for Promotion of International Co-operation in AYUSH (IC Scheme):
This scheme supports Indian AYUSH drug manufacturers and service providers to expand exports of AYUSH products and services. It facilitates international promotion, recognition of AYUSH systems, stakeholder engagement, and establishment of AYUSH Academic Chairs abroad to strengthen global awareness and interest in AYUSH.8
2. International Cooperation Scheme of Ministry of AYUSH:
It offers financial support to exporters for participation in international trade fairs, organisation of global business meets and conferences, and reimbursement of expenses related to overseas product registrations.9
3. Remission of Duties and Taxes on Exported Products (RoDTEP):
helping neutralise cost disadvantages faced by exporters. For AYUSH and herbal products, it improves price competitiveness and supports sustained export growth in global markets.10
Documents required to export Ayurvedic products from India
Key documents required to export Ayurvedic products from India include:
● AYUSH manufacturing license (for formulations)11
How to start an Ayurvedic products export business from India? Step-by-step guide
Here’s how you can start exporting Ayurvedic products from India:
Step 1: Set up your business
Set up your business as a sole proprietorship, partnership, LLP, or company. A valid PAN is required for all export and tax-related activities.
Step 2: Complete market research and identify buyers
Study demand by market. Use export data and ecommerce platforms to identify trending products. Find buyers through trade shows and exhibitions, or through programs like Amazon Global Selling.
Step 3: Obtain product documentation
Obtain IEC, register to obtain GST for your business, and get your Registration cum Membership Certificate (RCMC). Also ensure your products are compliant and have the correct HS code.
Step 4: Manufacture and monitor quality
Begin production with clearly defined specifications aligned to buyer expectations. Implement strict quality checks at every stage to ensure durability, design accuracy, and compliance with international standards. Maintain detailed records and use third-party inspections or testing labs where required to meet marketplace and regulatory requirements.
Step 5: Manage logistics and shipping
Choose a reliable logistics partner and prepare your products for international shipping with export-ready packaging. Understand customs procedures, documentation requirements, and delivery timelines for each target market. Use fulfillment solutions like Fulfillment by Amazon (FBA) that streamline cross-border delivery and reduce operational complexity.
How to export Ayurvedic products with Amazon Global Selling?
Here are the steps to start exporting Ayurvedic products with Amazon Global Selling:
Step 1: Register on Amazon Global Selling
Create an Amazon seller account on Seller Central to reach customers across 18+ Amazon global marketplaces. All you need to register is ID proof, address proof, and credit or debit card (international transactions enabled).
Step 2: List your products
Once registered, list your products on Amazon global marketplaces. Use the latest tools and expert support to make your listings more visible to customers.
Step 3: Ship and deliver globally
Choose to manage your own logistics through Merchant Fulfilled Network (MFN) or get expert support from Amazon to store, pack, ship, and deliver internationally with Fulfillment by Amazon (FBA). If you are an FBA seller and opt for Amazon SEND, partnered carriers will handle customs clearance for you.
Step 4: Receive payments and grow your business
Receive payment in INR directly in your bank account and use tools like Brand Registry and Amazon Ads to grow your business.
Conclusion
India’s Ayurvedic and herbal export sector is uniquely positioned for global growth, backed by traditional knowledge, biodiversity, and increasing international demand for natural wellness solutions. With strong government support, clear compliance frameworks, and the rise of ecommerce exports, Indian sellers can now reach global consumers more efficiently and build trusted Ayurvedic brands worldwide.
Amazon Global Selling: Easy e-commerce exports and hassle-free shipping
If you are a business owner and you want to sell your products to the world, Amazon Global Selling enables you to list and sell ‘Made in India’ products on 18 Amazon global marketplaces. As an e-commerce export program, Amazon Global Selling provides support and guidance at every step of your export journey, connecting you to Amazon’s Service Provider Network for tailored compliance, payments, and logistics support.
Registered sellers can choose to ship their products by themselves through Merchant Fulfilled Network (MFN) or they can opt for Fulfillment by Amazon (FBA) and outsource order fulfillment to Amazon including packing, storage, delivery, and returns. Amazon Global Selling simplifies the process of international shipping to the world, helping businesses navigate customs and reach a vast audience.
Registered sellers can choose to ship their products by themselves through Merchant Fulfilled Network (MFN) or they can opt for Fulfillment by Amazon (FBA) and outsource order fulfillment to Amazon including packing, storage, delivery, and returns. Amazon Global Selling simplifies the process of international shipping to the world, helping businesses navigate customs and reach a vast audience.
Frequently Asked Questions
1. Is herbs export from India profitable?
Rising global demand for natural and herbal products has made Indian herb exports increasingly viable business.
2. Which medicinal plants are exported from India?
Ashwagandha, turmeric, tulsi, neem, giloy, aloe vera, and senna are widely exported.
3. Which countries import herbs and Ayurvedic products from India?
The US, UK, Germany, UAE, France, Italy, and Southeast Asia are major markets.12
4. Are certifications required for exporting herbs and Ayurvedic products?
Yes, certifications are required for exporting herbs and Ayurvedic products, including AYUSH licenses, phytosanitary certificates, IEC, and approvals from destination markets.13
5. What are the challenges in herbs export from India?
The main challenges in herbs export from India include meeting regulatory compliance across countries, ensuring consistent quality, and handling complex documentation requirements.
6. Can Ayurvedic products be exported directly to consumers abroad?
Yes, Ayurvedic products can be exported directly to consumers abroad via ecommerce programs like Amazon Global Selling.
Last updated on February 26, 2026.
Sources:
1. https://www.suncareformulations.com/post/the-global-potential-of-ayurvedic-and-herbal-products-from-india
2. https://www.pib.gov.in/PressReleseDetailm.aspx
3. https://www.exportimportdata.in/blogs/herbal-products-export-from-india.aspx
4. https://www.credlix.com/blogs/how-to-export-herbal-products-from-india-a-complete-guide-2024
5. https://www.seair.co.in/blog/ayurvedic-medicine-export-from-india.aspx
6. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2209014®=3&lang=2
7. https://nmpb.nic.in/
8. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2209014
9. https://www.expodite.in/articles/certifications-and-government-schemes-in-export-of-ayurvedic-products
10. https://bangalorecustoms.gov.in/wp-content/uploads/2023/12/air_pn_01_2021.pdf
11. https://bangalorecustoms.gov.in/wp-content/uploads/2023/12/air_pn_01_2021.pdf
12. https://www.seair.co.in/blog/exporting-herbal-products-from-india.aspx
13. https://www.seair.co.in/blog/exporting-herbal-products-from-india.aspx
Sources:
1. https://www.suncareformulations.com/post/the-global-potential-of-ayurvedic-and-herbal-products-from-india
2. https://www.pib.gov.in/PressReleseDetailm.aspx
3. https://www.exportimportdata.in/blogs/herbal-products-export-from-india.aspx
4. https://www.credlix.com/blogs/how-to-export-herbal-products-from-india-a-complete-guide-2024
5. https://www.seair.co.in/blog/ayurvedic-medicine-export-from-india.aspx
6. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2209014®=3&lang=2
7. https://nmpb.nic.in/
8. https://www.pib.gov.in/PressReleasePage.aspx?PRID=2209014
9. https://www.expodite.in/articles/certifications-and-government-schemes-in-export-of-ayurvedic-products
10. https://bangalorecustoms.gov.in/wp-content/uploads/2023/12/air_pn_01_2021.pdf
11. https://bangalorecustoms.gov.in/wp-content/uploads/2023/12/air_pn_01_2021.pdf
12. https://www.seair.co.in/blog/exporting-herbal-products-from-india.aspx
13. https://www.seair.co.in/blog/exporting-herbal-products-from-india.aspx
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