Amazon Global Selling > Amazon Advertising

Amazon Advertising: Increase visibility of your products

Amazon FBA

What is Amazon Advertising?

Help international customers find your products by quickly creating Sponsored Product ads that appear in related search results and product pages — pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +31% in units ordered after launching a Sponsored Products campaign.

Why opt for Amazon Advertising?

Get discovered
Get discovered
Advertising gives your brand and products visibility in the marketplace. Ads appear in highly visible placements within the shopping results page or on the product details page of Amazon global marketplaces.
Increased Sales
Increase sales
Many shoppers come to Amazon global marketplaces ready to buy. Advertising can help you reach customers who are looking for products like yours.
Control costs
Control costs
Pay only for the clicks your ads receive. Campaign reports track ad expenditure and performance so that you can learn what is working and fine-tune your campaigns.

Amazon Advertising solutions

Sponsored Products

Sponsored Product ads appear within search results or on product detail pages. These ads use keyword or product targeting to advertise products to shoppers.

Sponsored Display

Sponsored Display ads help brands reach relevant audiences by re-engaging and retargeting shoppers across their shipping journey.

Sponsored Brands

Sponsored Brands ads feature rich creatives and are often used to share brand stories. These ads can be in various formats, including banner ads, video ads, or ads with logo and product.

Amazon Brand Store

Amazon Stores allow brands to showcase their brand story and product offerings in a multi-page, immersive shopping experience. Brands can use pre-designed templates to customize their Store and highlight their bestselling products.

Requirements to check before you start advertising

Get discovered
To use Stores or any sponsored ad, you need a Professional selling account. For Stores, Sponsored Brands, and Sponsored Display, you’re selling account also needs to be associated with a brand enrolled in Amazon Brand Registry.
Increased Sales
Featured Offer
A product must be eligible to be the Featured Offer in order to appear in any sponsored ad. Sponsored Brands and Sponsored Display ads appear regardless of which seller’s offer is currently the Featured Offer.
Control costs
A sponsored ad cannot be used for adult products, used or refurbished products, or products in closed categories. For a full list of permitted and prohibited categories, review the creative acceptance policies for Sponsored Products, Sponsored Brands, and Sponsored Display.

New Seller Incentives

Amazon selling program

Your incentives

How to get

Sponsored Products
$50 credit
Launch a Sponsored Products campaign within 90 days of listing your first buyable ASIN.
$50 credit
Create a coupon within 90 days of listing your first ASIN.

Here's how it works

Step 1

Log in to Seller Central (or sign up if you’re a new seller)

On Seller Central, click the ‘Advertising’ tab and follow the prompt to get started. Choose your campaign type and follow the steps to create your campaign. If you want to set up a Store, click the ‘Stores’ tab and follow the steps to build your first page.

Step 2

Create your campaign

Creating a campaign can take as little as 5 minutes. To create a Sponsored Products campaign, pick the products you want to advertise, choose between automatic and manual targeting and decide how much you want to pay per click.

For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to spend.

For Stores, use our pre-built templates, drag-and-drop tiles, and dynamic widgets to create your customized Store for free. For Sponsored Display, select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign.

Step 3

Reach more shoppers

Sponsored Products launch immediately, while Sponsored Brands, Sponsored Display, and Stores undergo a moderation review. Based on relevance and bid, ads are shown to customers in high-visibility placements within shopping results and on product detail pages. When shoppers click your Sponsored Products or Sponsored Display ads, they’re taken to your product detail page. Your Sponsored Brands ad will take shoppers to your Store or a custom landing page that displays your products.

With Sponsored Display, you also have the option to show your ads off Amazon and reach shoppers who viewed the detail pages of products sold by your brand, encouraging them to come back to those pages.

Step 4

Control your costs

Most sponsored ads are cost-per-click solutions, meaning Amazon charges for the number of clicks you receive on your ads. You choose how much you want to spend for a click, and set a budget for the maximum amount you are willing to spend on your ads in a day.

Step 5

Measure success

You will be able to track your impressions, clicks, click-through-rate, new-to-brand customers, traffic to your Store, advertising spend, and more. These insights will help you monitor performance and optimize your campaigns.