Amazon Global Selling > Advertising

Make your products visible on global marketplaces and achieve your goals

Amazon FBA

Amazon Advertising

Help international customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages — pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +31% in units ordered and +50% in glance views within the first year after launching a Sponsored Products campaign.
Get discovered
Get discovered
Advertising gives your brand and products visibility in the marketplace. Ads appear in highly visible placements within the shopping results page or on the product details page of Amazon marketplaces.
Increased Sales
Increase sales
Many shoppers come to Amazon marketplaces ready to buy. Advertising can help you reach customers who are looking for products like yours.
Control costs
Control costs
Pay only for the clicks your ads receive. Campaign reports track ad expenditure and performance so that you can learn what is working and fine-tune your campaigns.

New Seller Incentives

Amazon selling program

Your incentive

How to get

Sponsored Products
$50 credit
Launch a Sponsored Products campaign within 90 days of listing your first buyable ASIN.
$50 credit
Create a coupon within 90 days of listing your first ASIN.

Here's how it works

Step 1

Log in to Seller Central. If you’re new to selling on Amazon, sign up now

Click the ‘Advertising’ tab then follow the prompt to get started. Choose your campaign type and follow the steps to create your campaign. If you want to set up a Store, click the ‘Stores’ tab and follow the steps to build your first page.

Step 2

Create your campaign

Creating a campaign can take as little as 5 minutes. To create a Sponsored Products campaign, pick the products you want to advertise, choose between automatic and manual targeting and decide how much you want to pay per click. For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to spend. For Stores, use our pre-built templates, drag-and-drop tiles, and dynamic widgets to create your customized Store for free. For Sponsored Display, select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign.

Step 3

Reach more shoppers with sponsored ads

Sponsored Products launch immediately, while Sponsored Brands, Sponsored Display, and Stores undergo a moderation review. Based on relevance and bid, ads are shown to customers in high-visibility placements within shopping results and on product detail pages. With Sponsored Display, you also have the option to show your ads off Amazon, reaching shoppers who viewed the detail pages of products sold by your brand, and encourage them to come back to those pages.

When shoppers click your Sponsored Products or Sponsored Display ads, they’re taken to your product detail page. Your Sponsored Brands ad will take shoppers to your Store or a custom landing page that displays your products.

Step 4

Control your costs

Most sponsored ads are cost-per-click solutions, meaning Amazon charges for the number of clicks you receive on your ads. You choose how much you want to spend for a click, and set a budget for the maximum amount you are willing to spend on your ads in a day.

Step 5

Measure success

You will be able to track your impressions, clicks, click-through-rate, new-to-brand customers, traffic to your Store, advertising spend, and more. These insights will help you monitor performance and optimize your campaigns.
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