Creating a campaign can take as little as 5 minutes. To create a Sponsored Products campaign, pick the products you want to advertise, choose between automatic and manual targeting and decide how much you want to pay per click. For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to spend. For Stores, use our pre-built templates, drag-and-drop tiles, and dynamic widgets to create your customized Store for free. For Sponsored Display, select your audience, set your bid and daily budget, choose your products to advertise, and create your campaign.

Sponsored Products launch immediately, while Sponsored Brands, Sponsored Display, and Stores undergo a moderation review. Based on relevance and bid, ads are shown to customers in high-visibility placements within shopping results and on product detail pages. With Sponsored Display, you also have the option to show your ads off Amazon, reaching shoppers who viewed the detail pages of products sold by your brand, and encourage them to come back to those pages.

When shoppers click your Sponsored Products or Sponsored Display ads, they’re taken to your product detail page. Your Sponsored Brands ad will take shoppers to your Store or a custom landing page that displays your products.