The process of MFN is simple – you manage end-to-end fulfillment once the customer places the order. Either you can use your own logistics or work with third-party logistics or carrier provider to ship and deliver your products.
Once you’ve registered on Amazon Global Selling
, you can submit the required documents and complete your launch on any or all of the 18 international marketplaces
of your choice. You can then list your products following Amazon's recommended suggestions on the selected marketplaces. Once listed, your products are visible to international customers for purchase.
When the customer places an order for your product, you can then initiate shipping and delivery. An important step in Amazon MFN is planning inventory in different regions depending on your product demand among customers and your business goals. You can distribute your products to strategic locations as per your analysis of product demand, thus, saving last-minute shipping costs and also reducing your average shipping time. If your business is small, you can also choose to store your products at your local store or manufacturing unit.
For a seamless customer experience, you are required to share shipping updates for the customer to track delivery. Providing an estimated delivery date and ensuring products reach customers on or before it, enhances their experience, which can lead to brand loyalty and positive reviews.