Sell on Amazon in Europe & go global

Export to Europe & reach new global customers in Europe with Amazon Global Selling
Sell in Europe with Amazon Global Selling
Amazon Global Selling enables ecommerce exports to gulf countries
Sell in 8 countries of Europe with just 1 account!
With one account, sell on 8 Amazon global marketplaces: (UK), (Spain), (France), (Germany), (Netherlands), (Italy), (Sweden) & (Poland).

Why export to Europe from India?

amazon global selling sales

Growing exports from India

Europe has a higher GDP than India. As of 2019, export to Europe from India were at €39 Billion (₹34 lakh crores).
amazon global selling sell online

Europe's top shopping destination

Amazon is the #1 eCommerce shopping destination in the UK, France, Germany, Italy, Spain and Sweden.
Amazon global selling holiday sale

Global festive sale events

Participate in sale events of Amazon European marketplaces like Prime Day, Black Friday, Christmas, and more.
Fulfillment by Amazon FBA

Amazon's tools for easy expansion

Focus on your business and let Amazon help you with international shipping. With Amazon FBA (Fulfillment by Amazon) Europe, global selling is hassle-free.


290 Million+

Monthly visits to the Amazon European marketplaces

$425 Billion+

Estimated eCommerce sales in Europe for 2020

1.4 Billion+

People across the globe shopped online in 2018
Illustrated magnifying glass

How to start selling?

Whether you are new to selling in Europe or a seasoned exporter, Amazon makes selling internationally simpler and easier.
computer icon with Amazon Smile logo

Peak sales and holidays

Plan ahead for peak shopping periods of European marketplaces.
We are going to use Amazon's global footprint to export $10 billion of Make in India goods by the year 2025.
Jeff BezosFounder & CEO, Amazon Inc.

Frequently Asked Questions

How can I register myself as a seller on Amazon Europe marketplaces?
If you are new to selling on Amazon Europe,
  • Click on the register now
  • Fill the required details and click on submit button
If you are already selling on Amazon India,
  • Sign in with your seller central account
  • Click on sell global section
  • Choose the marketplace where you want to expand & register

Start Selling Internationally

Register Now


Already Selling on Amazon?

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What are the steps to sell on Amazon Europe?
By signing up as a seller in Europe, you get to sell on Amazon European marketplaces (UK, France, Germany, Italy, Spain, Netherlands, and Sweden) with one single account.

In just 4 steps, you can become an Amazon seller in Europe.
  • Decide where and what to sell.
  • Register a seller account and list your products.
  • Ship your goods and fulfill orders.
  • Manage your exports business, including customer support and returns.
What are the details required to register myself as an exporter for Europe through Amazon?
Amazon Global Selling has made exports easy for Indian MSMEs. To register as an exporter with Amazon Global Selling, all you need is
  • Email Id
  • Valid business address
  • Credit card with international transactions enabled
  • VAT
  • Start Selling Internationally

    Register Now


    Already Selling on Amazon?

    Expand Now


What is the procedure to get VAT?
To store or sell goods to customers in Europe, you are required to register for VAT. While each Amazon seller is solely responsible for being VAT compliant, Amazon can assist you with regulatory & compliance requirements through the Service Provider Network. The time it takes to become VAT registered can vary. To avoid delays, we recommend that you start the process as soon as you register your Europe seller account.
How much will it cost to sell in Europe?
Currently, Amazon is charging £ 25 (excl. VAT) as a monthly subscription fee for you to sell on Amazon Europe, along with additional selling fees.

The additional selling fee consists of a referral fee (basis the product you sell) on your sales and other shipping, promotional costs that you might incur based on how you want to do your business.
Do I need an international bank account? Would the payment be made in foreign currency or INR?
You can use your European bank account if you have it already or you can keep using your Indian bank account. Amazon converts GBP or EUR revenue to INR and credits the amount directly to your bank account.
Are there any language requirements to sell in Europe?
Amazon requires the listings and customer support (delivery and product related) be provided in the native language of the marketplace country, but you need not worry. Many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external 3rd party translation service providers.

If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL):
The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

If you are yet to sell on Amazon Europe, then you can use Service Provider Network for listing and translation requirements.
What are the product categories that I can export via Amazon?
More than 30 categories are open for selling on Amazon marketplaces in Europe. Most products in these categories can be listed without specific permission from Amazon. Some categories have additional guidelines that sellers must follow.

Visit Seller Central help page to learn whether the products you wish to sell are in open categories or categories requiring approval. Review any category-specific requirements or guidelines and be sure you can meet those specifications, then you can initiate the approval process from the same page.

Start your export
journey today

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