Every brand has a story to tell. International customers shopping for your export products on marketplaces such as the USA, the UK, Australia and the UAE
, among others, make their purchasing decisions based on what they like about your brand and if it solves their needs. For instance, if you export textile
to the USA, a customer would want to know what material you’ve used, what are the designs, if there are any variations in colours, etc. This is the information you provide through product listings. The better and more descriptive your listings are, the higher the chances are for a customer to purchase your product. Your listings don’t have to be just descriptive in text but also rich in images and videos.
To assist global sellers and exporters in optimizing their product listings to increase views and sales, Amazon’s A+ Content is an effective tool. This allows brands and sellers to add and modify product descriptions, images, and texts.