For Indian sellers across the world, especially Amazon global sellers, Black Friday sale and Cyber Monday sale are two big international events for sales boost. It is also an important way for Indian sellers to build brand awareness and get traction on their new products. Usually scheduled in November every year, the two international sale events bring cheer to thousands of sellers in the country who reach new customers globally and see an increase in their sales during these peak seasons.
During the Black Friday sale in 2019, sellers saw a 76% growth on orders across the international marketplaces
. Amazon customers discover and shop from 30+ product categories
including STEM toys
, fashion jewellery
, home textile
and beverages, beauty products
journals and bags by exporters from across India. Considering the timing of the Black Friday sale and Cyber Monday sale, many eshoppers purchase gifts ahead of the holiday and festive season for their loved ones, thus, leading to bigger and more orders for Indian sellers.