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Export to Europe from India with Amazon Global Selling
Reach millions of customers by selling on Amazon European marketplaces across nine countries.
Why export to Europe?
Europe has some of the largest e-commerce countries with growing demand for Made in India products. As a major hub owing to its geographical location, countries including Germany allow efficiencient and fast deliveries for international sellers too.
Export trends in Europe
97%
Population between the ages of 16-74 accessing the internet in 2024.
$707.90 billion
Projected revenue of e-commerce market in Europe in 2025.
3,400+
Products sold per minute in Amazon European marketplaces in 2020.
Where can you sell in Europe with Amazon?
The UK
Germany
France
Poland
Spain
Italy
Sweden
The Netherlands
Turkey
Top reasons to export to Europe from India
With billions of monthly visits to the European marketplaces, Amazon enables Indian sellers to reach new customers and increase their sales through an export business.
One account to sell in eight countries
With one account, sell on eight Amazon global marketplaces: amazon.co.uk (the UK), amazon.es (Spain), amazon.fr (France), amazon.de (Germany), amazon.nl (Netherlands), amazon.it (Italy), amazon.se (Sweden) andthe amazon.pl (Poland).
Amazon’s tools for easy exports
Focus on your business and let Amazon help you with international shipping and logistics. With Amazon FBA, exporting from India to Europe is hassle-free.
Amazon’s international sale events
Strengthen your cash flow with events all year round. Participate in sale events of Amazon European marketplaces like Prime Day, Christmas, Black Friday and Cyber Monday.
Manage multiple languages
Amazon’s listing and translation tools remove language barriers between you and your customers. This helps you list and sell without hassles.
Top products to export to Europe
Some of the top and bestselling products on Amazon marketplaces in Europe are:
Home décor and textile
Leather products
Jewellery
Toys
Beauty and cosmetics
Spices and consumables
Documents required to export to Europe from India
To export from India to Europe, some of the documents that an exporter needs to obtain are:
- Importer Exporter Code (IEC)
- Commercial Invoice cum Packing List
- Pro forma Invoice
- Bill of Exchange
- Certificate of Origin
- Insurance certificate
- Other product-specific documents (if applicable)
Join the growing network of 1 lakh+ exporters on Amazon Global Selling.
Amazon provides simplified export documentation for your global business.
Learn how to prepare for the international holiday sale events on Amazon.
How to export to Europe with Amazon Global Selling?
Starting an e-commerce exports business is easy and hassle-free with Amazon. Below are the steps you can follow to start exporting:
1
Decide what to sell
Choosing what products to export from India to Europe is a crucial step. It is important to understand product demand and plan your business goals. Amazon facilitates export of 30+ product categories that can be exported from India to Europe.
2
Register and create a seller account
You can register and create your Amazon global seller account by submitting a few KYC documents and credit card details.
3
List your products
Once registered, list your products. You need to have SKU details and other product information (model number, size, expiry date, etc.).
4
Ship your products and fulfill orders
Fulfillment by Amazon (FBA) allows safe and easy shipping of export products by facilitating pickup, storage, delivery and customer care services.
5
Receive payments and grow your business
Receive payments in your currency in a hassle-free way with Amazon Global Selling. You can use international solutions and tools like Amazon Advertising, A+ Content and Brand Registry to grow your business.
How much does it cost to sell in Europe?
Amazon Global Selling allows you to choose a suitable export cost plan from India to Europe, as per your business goals.
Expert support for global expansion
Webinars and educational videos to help your learn how to export from India to Europe.
Frequently Asked Questions
Get answers to the frequently asked questions about selling in Europe.
How can I register myself as a seller on Amazon Europe marketplaces?
If you are new to selling on Amazon Europe,
- Click on the register now
- Fill the required details and click on submit button
If you are already selling on Amazon India,
- Sign in with your Seller Central account
- Click on sell global section
- Choose the marketplace where you want to expand and register
What are the details required to register myself as an exporter for Europe through Amazon?
Amazon Global Selling has made exports easy for Indian MSMEs. To register as an exporter with Amazon Global Selling, all you need is:
- Email address
- Valid business address
- Credit or debit card with international transactions enabled
- VAT
How much will it cost to sell in Europe?
Currently, Amazon charges £25 (excl. VAT) as a monthly subscription fee for you to sell on Amazon Europe, along with additional selling fees.
The additional selling fee consists of a referral fee (basis the product you sell) on your sales and other shipping, promotional costs that you might incur based on how you want to do your business.
The additional selling fee consists of a referral fee (basis the product you sell) on your sales and other shipping, promotional costs that you might incur based on how you want to do your business.
What is the procedure to get VAT?
To store or sell goods to customers in Europe, you are required to register for VAT. While each Amazon seller is solely responsible for being VAT compliant, Amazon can assist you with regulatory and compliance requirements through the Service Provider Network or the VAT Services on Amazon Program. The time it takes to become VAT registered can vary. To avoid delays, we recommend that you start the process as soon as you register your Europe seller account.
Is there any special document required for exporting food products?
If you wish to overcome the geographical barrier and start selling in international markets, then Amazon global selling program is the one-stop-solution for you. You just have to register as a global seller with Amazon, select your target country and list your products. Everything starting from managing orders, to storage and enhancing sales, is facilitated by the Amazon FBA and other third-party service vendors.
What are the export documents required to sell internationally?
To export from India, sellers have to obtain certain export documents and comply with regulations. Export documents and compliance depends on the product category, origin (India) and destination country.
I don’t have a Amazon India seller account. Can I still sell on other Amazon international marketplaces like the USA, the UK, etc?
Yes, you do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in.
Are there any language requirements to sell in Europe?
Amazon requires the listings and customer support (delivery and product related) be provided in the native language of the marketplace country, but you need not worry. Many sellers handle language requirements through a mix of Amazon’s translation support tools and/or external third party translation service providers.
If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL). The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.
If you are yet to sell on Amazon Europe, then you can use Service Provider Network for listing and translation requirements.
If you are an existing Amazon seller then, Amazon simplifies managing your listings with Build International Listings (BIL). The BIL tool helps you in listing your products across all marketplaces by adding offers and synchronizing prices. It also translates the content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.
If you are yet to sell on Amazon Europe, then you can use Service Provider Network for listing and translation requirements.
I am already selling on Amazon.in and have a Seller Central account. How can I sell globally with Amazon?
If you are already selling in Amazon.in, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned here.
Sources:
1. https://www.statista.com/outlook/dmo/ecommerce/europe#revenue
2. https://www.statista.com/outlook/dmo/ecommerce/europe#revenue
1. https://www.statista.com/outlook/dmo/ecommerce/europe#revenue
2. https://www.statista.com/outlook/dmo/ecommerce/europe#revenue
Export to Europe from India with Amazon Global Selling
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