How to Sell Globally on Amazon?

Amazon Global Selling is your ticket to international marketplaces and global expansion. The ecommerce exports program has made exports easy and simple, supporting over 70,000 Indian sellers to expand globally.
How to Start Selling Globally on Amazon
Did you know that Indian exports crossed US$ 34 billion in March 2021 - an increase of 58.23% from March 2020, as per Ministry of Commerce & Industry1? Trade in India has seen a steady rise, especially exports, with many sellers identifying the demand for Indian products in international markets. Although most manufacturers and sellers have been aware of the demand, access to export channels through which they can sell across the world was previously minimal. This is where ecommerce exports program like Amazon Global Selling comes to the rescue.

Among others, MSMEs selling leather, home décor, textiles, books, shoes, toys, consumables like tea and herbal products are the biggest to benefit since they can now easily set-up an export business online and reach millions of customers. Today, exporting is economical and logistically feasible for many entrepreneurs.

How to become an Amazon Seller?

Amazon, one of the largest ecommerce companies, sells more than 12 million products in 200+ countries and territories. Sensing the growing importance of ecommerce, businesses are keen on launching their products globally through Amazon. In return, Amazon aids such businesses to focus on expansion by providing support with international tools and logistics solutions.

Whether you already have a well-established ecommerce business, exporting offline or possess a passion for selling, here is how you can cross borders and sell your products in other countries with Amazon:

Step 1: Register your seller account

For Indian sellers wondering how to sell on Amazon, the first step is to create an Amazon seller account. For Amazon seller registration, you require an active bank account with relevant information like PAN number. Upon registration, you will have access to Seller Central, a one-stop-destination for all things related to selling on Amazon.

Step 2: Where to sell

Amazon online business can be done in 200+ countries and territories. You can choose any or all of the Amazon international marketplaces where you can sell your products. Below are the marketplaces you can choose from:

North America

USA, Canada and Mexico


Germany, UK, France, Italy, Spain, Sweden and the Netherlands


Japan, Singapore and Australia

Middle East

UAE and Saudi Arabia

Step 3: Upload listings

After registering online, you need to list the products you are looking to sell globally. You can list via two ways - listing tools on Seller Central or the Seller App to list your products. These portals are simple and easy-to-use. You can even hire professionals from the extensive Service Provider Network for help with photography or cataloguing products.

Once you have listed the products, your customers can view them globally. Enhance your listings further by using sponsored ads or offers that enable you to target the right customers.

Step 4: Shipping & product delivery

Amazon notifies you on the Seller Central dashboard of the purchases made by your customers. For exporters who have chosen Fulfillment By Amazon (FBA), Amazon will take care of end-to-end processes such as storage, packing, picking, and delivering the product to your customer. For those who have not enabled this feature, you will have to handle the shipping, returns, customer care and more by yourselves.

Become a Prime seller

While you take your business to new global markets, you can guarantee a great customer experience - free, fast, and reliable delivery and world-class customer support as an Amazon Prime seller. Over 200 million+ paid Prime international customers benefit from services like fast delivery, special deals and more. Explore this feature on Seller App or Seller Central.

Step 5: Receive payments

After the order is placed and paid, your money will be credited to your bank account. You can view the balance on the Seller Central Account.

Why export with Amazon?

Amazon export business-  Amazon Global Selling benefits

Grow your business globally

Why limit to India when you can acquire new international customers? Amazon Global Selling takes your business to millions of customers across the world.
Amazon global selling India

Diversify your sales all year round

Not just Diwali, make the most of international peak selling seasons & sale events like Prime Day, Christmas, Black Friday, and Ramadan, among others. Choose from 30+ categories to sell globally.
Fulfillment by Amazon FBA

Use Amazon's tools for easy expansion

You can focus on your business while Amazon helps you with international logistics like Fulfillment by Amazon (FBA) and customer service, among others.
Amazon seller guide


Have questions about Amazon Global Selling or registration? We've answered some of the most commonly asked questions by sellers.
computer icon with Amazon Smile logo

How to register?

Wondering how to export from India? You can register as an Amazon global seller and start selling in 4 easy steps.
Published on April 25, 2021.

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