With a strong team of 25 individuals, a majority of who are women, Aheli soon expanded to 120 branches across both retail and e-commerce platforms, along with a thriving global presence – all of it complemented by Amazon Global Selling’s assistance. After a successful stint on Amazon USA, Aheli expanded to UK in the same year. By 2020, the brand was established on the Amazon global marketplaces of Germany, France, Italy, Spain, UAE and Singapore. Shipping to so many countries isn't easy, but Shreya didn't have to worry about that after she signed up with Fulfillment by Amazon (FBA). Amazon handled her shipping, delivery, customer service and returns across the world.
While global markets gave Aheli a larger customer base for Indian jewellery, Amazon Global Selling provided a reliable and scalable platform to grow and expand their footprint. “Our focus on quality has enabled us to garner thousands of positive product reviews from Amazon customers around the world, and maintain a 4.7 star average rating,” says Shreya. For Aheli, this is just the beginning of their journey with Amazon, which will continue to be an important part of their e-commerce growth strategy.