GLOBAL SELLING BLOG

How Shreya Vora Expanded her Jewelry Business with Amazon Global Selling

Taking Indian traditional jewelry to the world with her brand Aheli, Shreya Vora shares the successful journey of
her export business from India with Amazon Global Selling.
export promotion councils of India
Aheli's jewelry collection
A mix of contemporary yet traditional and chic - this perfectly describes Aheli, an Indian ethnic jewelry brand that has captured a loyal audience base in the Amazon international marketplaces. The story of Aheli is something that resonates with many Indian sellers who first started their journey on Amazon India before expanding globally.

A six-year-old jewelry brand, Peora (sister company), was trying to recover from the hard-hit global recession in 2012 when founder Shreya Vora decided to make the most of the growing ecommerce trade. That’s when Peora joined Amazon India and attracted hundreds of Indian customers. But that was just the beginning! While the jewelry brand wanted to expand globally, the first step was to take a couple of years to gather a thorough understanding of ecommerce trade and dabble with various styles of jewelry on Amazon India, at the same time. This eventually helped Shreya and her team find a brand identity that was aligned with their sense of aesthetic and resonated well with their customers.
Our bets paid off and we have been achieving a robust 50% Y-o-Y growth over the last three years, and have quickly become a top-selling Indian jewelry brand on Amazon.
Shreya VoraFounder, Aheli
Shreya Vora, founder of Aheli

Global expansion

With her existing ecommerce experience, Shreya became an Amazon global seller in 2015 and took her business to Amazon USA under the brand name Aheli. Soon, the brand caught the attention of millions of global customers who loved the bright and beautiful ethnic accessories from India. With increased sales, especially during Amazon's international sale events, Aheli saw a Year-on-Year growth of 182% in North America (USA, Canada and Mexico) alone.

The brand's aim was to offer the latest trends in Indian jewelry to global audience at competitive yet affordable prices. While it was Aheli’s first venture into the global markets, Amazon Global Selling provided the support it needed and continues to be their key export partner ever since.
All that glitters: A sneak-peek of Aheli's jewelry collection

Soaring high

With a strong team of 25 individuals, a majority of who are women, Aheli soon expanded to 120 branches across both retail and ecommerce platforms, along with a thriving global presence – all of it complemented by Amazon Global Selling’s assistance. After a successful stint on Amazon USA, Aheli expanded to UK in the same year. By 2020, the brand was established on the Amazon global marketplaces of Germany, Francy, Italy, Spain, UAE and Singapore. Shipping to so many countries isn't easy, but Shreya didn't have to worry about that after she signed up with Fulfillment by Amazon (FBA). Amazon handled her shipping, delivery, customer service and returns across the world.

While global markets gave Aheli a larger customer base for Indian jewelry, Amazon Global Selling provided a reliable and scalable platform to grow and expand their footprint. “Our focus on quality has enabled us to garner thousands of positive product reviews from Amazon customers around the world, and maintain a 4.7 star average rating,” says Shreya. For Aheli, this is just the beginning of their journey with Amazon, which will continue to be an important part of their ecommerce growth strategy.

From local to global

As an Amazon global seller, Shreya’s jewelry brand saw a steady growth in demand from international customers. The brand also benefitted from Amazon’s advertising and logistics tools that helped the export business scale higher.

Thousands of Indian sellers like Shreya have made their mark under the jewelry category worldwide. They truly went from local to global. Here’s why you should become an Amazon global seller:
Service Provider Networks

Worldwide access

The dream of any entrepreneur is to put his business on the world map. This is possible with Amazon Global Selling. Why limit to India when sellers like you can expand to 200+ countries and territories across the world and reach 150 million+ Amazon Prime international customers?
Sell on amazon international marketplaces

Year-round demand

Many times, the products of Amazon sellers might be in demand only during a particular season in India. For instance, a seller manufacturing sweaters will see demand for his products between October to January in India. However, with Amazon Global Selling, the same product will be in demand during winters for other countries like Australia (June to August).
FBA

Hassle-free international shipping

Shipping and delivering international orders has become hassle-free with Fulfillment By Amazon (FBA). Under this program, Amazon will pick up your product and hand it over to your customer, easing out the complications concerning logistics. However, you can choose to ship interational orders by yourselves also.
Service Provider Networks

Easy advertising

Amazon’s advertising solutions create new ways for sellers like you to reach eshoppers, regardless of whether they’re just starting to compare products or ready to make a purchase. Ads show up right where customers will see them (like the first page of search results or product detail pages). You can advertise your products using various mediums such as sponsored ads, coupons, offers, and discounts.
Service Provider Networks

Service Provider Networks

Amazon has identified a group of trusted third party service providers who can assist you to speed up your global selling journey through their expertise. From a network of service providers, you can select one of your choice. From shooting great images of your products to transporting them to Amazon fulfillment centers, our service providers will assist you with every step of selling online.
Join Shreya & 70,000 others to expand your business
Amazon seller guide

FAQ

Have questions about Amazon Global Selling or registration? We've answered some of the most commonly asked questions by sellers.
computer icon with Amazon Smile logo

How to register?

Wondering how to export from India? You can register as an Amazon global seller and start selling in 4 easy steps.
Published on May 3rd, 2021.
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.

Expand your business internationally now!

Join our family of thousands of Indian sellers selling globally
Follow Amazon Global Selling on