Amazon Global Selling > Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA): Deliver the Prime experience

What is Fulfillment by Amazon (FBA)?

You sell it, we ship it. With Fulfillment by Amazon (FBA), you can store your products in Amazon global fulfillment centers while we pick, pack, ship your customer orders and provide customer service. FBA is designed to help you focus on your business while Amazon stores your inventory and takes care of shipping and last mile logistics (onward and return).

On average, sellers see a 20–25% increase in sales after adopting FBA.

Why opt for FBA?

Inventory management

Amazon stores your inventory and handles order delivery to customers.

Prime delivery

Your FBA products are displayed to customers with a Prime badge. This means your products are eligible for Amazon Prime delivery.

End- to-end logistics

Amazon manages all onward and returns shipments on customer orders and provides 24/7 customer support in the local languages of global marketplaces.

New Seller Incentives

Amazon selling program

Your incentives

Eligibility

Fulfillment by Amazon (FBA)

• $400 credit for inbound placement costs
• Free storage and customer returns with auto-enrollment in the FBA New Selection program

• Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.
• Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program.
• New professional sellers will be exempted from low-inventory-level fee for the first 365 days after the first FBA inventory-received date. Exemption expires after one year after FBA inventory is received for the first time.
• New sellers will be exempted from storage utilization surcharge for the first 365 days after the first FBA inventory-received date. Exemption expires after one year.

Amazon Global Selling SEND

$200 credit towards fulfillment costs when you use Amazon Global Selling SEND

Use Amazon Global Selling SEND to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year.

Ship from India with FBA in 4 simple steps

Step 1

Set up your account

Set up your selling account on Seller Central.

Step 2

Create your product listings

You can add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory management software with Amazon's API.

Step 3

Prepare your products

Proper preparation, packaging, and labeling will help ensure that your products get transported safely and securely to the fulfillment center.

Step 4

Ship products to Amazon

Create a shipping plan, print Amazon shipment ID labels, and send shipments to Amazon fulfillment centers.

Get started with FBA

Frequently Asked Questions

What countries does Amazon provide international shipping?

Amazon provides international shipping via FBA across many marketplaces, including the US, the UK, the UAE, and Australia.

Can I do Amazon FBA outside the US?

Yes, as a registered exporter with Amazon Global Selling, you can ship your products to Amazon's international customers worldwide.

I’m an existing Amazon seller who wants to launch in another region. Am I eligible for New Seller Incentives?

Yes. The New Seller Incentives program is available to:
• Sellers who launch in the US
• Sellers who launch in the UK, Germany, France, Italy, and Spain and who are not yet selling in any one of these stores
• Sellers who launch in Japan

For example, a current US seller who launches in Japan will be eligible for New Seller Incentives in Japan if all other eligibility requirements are met. Sellers who launch in the UK, Germany, France, Italy, and Spain will be eligible for New Seller Incentives only once for the region.

I’m a new seller on the Individual selling plan. Am I eligible for New Seller Incentives benefits?

No. New Seller Incentives are available only for sellers on the Professional selling plan.

How do I start Amazon FBA in Europe?

Selling in Europe offers an opportunity to leverage Amazon's fulfillment network. Listings are simplified with a single Amazon European marketplace account, and cross-border sales are also easier to manage with Fulfillment by Amazon (FBA). To export via Amazon FBA to Europe, you must register as an Amazon global seller and set up FBA for European marketplaces.

What to sell with Amazon FBA?

Most products that are exported from India via Amazon Global Selling are eligible for FBA. You can sell almost anything — from tea and spices to textiles and furniture. However, some products might require prior approval before you can export them via Amazon FBA.