GLOBAL SELLING BLOG

Amazon UAE: Guide to selling on Amazon UAE

Amazon UAE is one of the promising marketplaces to sell internationally. Learn more about how to register and sell products on Amazon UAE in this blog.

India and the UAE enjoy a robust trade relationship, with India being UAE's second-largest trading partner, accounting for 9% of its total foreign trade and 14% of non-oil exports. Over the decades, trade between the two nations has surged from $180 million annually in the 1970s to $84.84 billion in FY23.

The Comprehensive Economic Partnership Agreement (CEPA) signed in February 2022 aims to further boost bilateral trade to $100 billion within the next five years. This dynamic trade environment presents a golden opportunity for Indian exporters, and with the growing penetration of e-commerce in the UAE, selling on platforms like Amazon UAE has become an increasingly popular and effective medium for reaching this lucrative market. In this blog post, we will discuss why Amazon UAE can be a great opportunity for exporters looking to tap into the Middle East market, and understand how you can start selling on Amazon UAE.

Why sell on Amazon UAE?

Amazon UAE offers Indian exporters an excellent opportunity to enter the Middle East market. As one of the most visited e-commerce platforms in the UAE, Amazon.ae provides access to a vast customer base, allowing exporters to reach a wide audience. Additionally, Dubai’s status as a key trading hub enhances the potential for robust trade activities. The festive sales around Ramadan and Prime Day present further opportunities for Indian exporters to boost their sales and grow their businesses throughout the year. Moreover, sellers can leverage Amazon’s logistics solutions like Fulfillment by Amazon (FBA) to ship from India to the UAE in a cost-effective and hassle-free manner.

We joined Amazon Global Selling in 2017. Since then, our business has grown and it has helped me expand my office to 10,000 square feet catering to lakhs of customers spanning across 15 countries. I often tell sellers that there’s no bigger opportunity than this.
AshishFounder, JackInTheBox Toys

Amazon trivia: Singles day sale

Singles Day is one of the largest e-commerce sale events in the Middle East. Celebrated on November 11th (11-11 considered to be single symbolically), this sale is spread across two days in the UAE and Saudi Arabia. Marking the beginning of the holiday season for Indian exporters selling in the Middle East, some of the top products during this sale are consumer electronics, beauty, personal care and health products.

Benefits of selling on Amazon UAE

Some benefits of selling on Amazon UAE are as follows:

1. Global exposure

Get access to a global customer base and showcase your products to millions of potential buyers who shop on Amazon.

2. Innovative tools for business growth

Use Amazon’s advertising, growth, and product opportunity tools, among others, to generate demand insights, build your brand, and increase sales.

3. Hassle-free fulfillment

Leverage Fulfillment by Amazon (FBA) for hassle-free shipping. Store your products in Amazon global fulfillment centers while Amazon picks, packs, ships your orders and provides customer service.

4. Credibility and trust

Enhance the credibility of your business with Amazon's transparent pricing and global reputation as one of the world’s most visited shopping destinations.

5. Year-round sale opportunities

See year-round sales as customers shop during local festivals and sale events, providing continuous opportunities for growth.

Top products to sell on Amazon UAE

More than 25 categories are open for selling on Amazon marketplaces in the Middle East. Some popular product categories on Amazon UAE include:
● Jewellery
● Apparel
● Grocery
● Home products
● Beauty
● Health and personal care³

Tips to sell on Amazon UAE

Consider these tips for a smooth and hassle-free selling experience on Amazon UAE:

• Ensure that your products comply with all relevant laws and Amazon's policies regarding category, product, and content restrictions.
• Be aware of safety and compliance regulations in the UAE, as these may vary from country to country.
• Opt for FBA to let Amazon handle order delivery, customer service, and returns, so you can focus on growing your business.

Documents required to sell on Amazon UAE

Documentary requirements for exporters will vary based on the type of product being exported. However, some key documents that Indian exporters must obtain to start exporting are as follows:
• IEC (Importer Exporter Code)
• Authorized Dealer Code
• Letter of Undertaking
• Importer of Record
• Commercial invoice cum packing list
• Certificate of Origin
• Other product and shipping-specific documentation as applicable

Get export documents now

How to sell on Amazon UAE?

Here is a step-by-step process on how you can register and start selling on Amazon UAE:

Step 1: Register

The procedure to export from India to the UAE is simple. You can register and create your Amazon global seller account by submitting a few KYC documents and credit card details.

Step 2: List your products

Once registered, list your products. You need to have SKU details and other product information (model number, size, expiry date, etc.). Remember to include attractive pictures and descriptions that are clear to international customers.

Step 3: Ship and fulfil orders

You can choose to manage your own logistics through Merchant Fulfilled Network (MFN) or get expert support from Amazon to store, pack, ship, and deliver internationally with Fulfilment by Amazon (FBA).

Step 4: Receive payments

Receive payment for products sold in INR directly in your bank account. Use tools to promote your brand with Brand Registry, Advertising, etc.

Frequently Asked Questions

What can we export to Dubai from India?

You can export jewellery, apparel, groceries, home and kitchen textiles, toys and electronic appliances from India to the UAE.

Do I need a license to sell on Amazon UAE?

To export from India, exporters must secure an IEC (Importer Exporter Code) and some other mandatory documents. Requirements vary based on the type of product being exported. For detailed information on which documents and licenses you will need to sell on Amazon UAE, visit our one-stop export compliance dashboard.

Can individuals sell on Amazon UAE?

Yes. Whether you're a local seller, manufacturer, multi-chain store owner, or a seasoned exporter - no matter what your business size is, you can register with Amazon UAE, list your products, and export from India.

How much does it cost to sell on Amazon UAE?

Costs to sell on Amazon UAE will vary based on your business needs and products. You may be charged a referral fee (based on the product you sell), shipping cost, and other promotional cost that you might incur. Learn more about the cost to sell on Amazon UAE here 

Learn more about the cost to sell on Amazon UAE here

Published on April 25, 2021.

Sources:

1. https://www.ibef.org/indian-exports/india-uae-trade
2. https://www.dropshippingxl.com/blog-16-most-popular-ecommerce-stores-in-the-uae-in-2023.html
3. https://www.shiprocket.in/blog/how-to-export-to-uae-from-india/#India_to_Dubai_Export_Items_List

Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.

*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.

Export to the UAE from India and go global

How to ship internationally from India to the UAE?