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Bestselling and trending products in Europe: A guide for Indian exporters
A complete guide on top-selling and trending products in Europe, high-demand categories, and products exported from India to European markets.
Europe is one of the world's most attractive destinations for Indian exporters, with a large digitally active consumer base, high ecommerce penetration, and strong demand for quality products across categories. From home textiles and apparel to beauty, wellness, and handicrafts, the list of products exported from India to Europe spans a wide and growing range. Understanding the bestselling products in Europe and what drives their success is the starting point for any effective export strategy. This guide covers the top selling products in Europe, insights on what makes products succeed in European markets, and a step-by-step process for Indian exporters to get started.
Overview of the European consumer market
Europe is a large, mature consumer market with high online shopping adoption across its key economies. Here are some key facts for Indian exporters to know:
• Europe is the third-largest retail ecommerce market globally, with revenues of US$631.9 billion, projected to reach US$902.3 billion by 2027.
• Online shopping is well-established across Europe with 45% of German consumers shopping online weekly, followed by the Netherlands (37%), Italy (34%), and France (32%).
• Sustainability is a key purchase driver. European consumers increasingly prefer eco-friendly, ethically sourced, and natural products.
• Quality, reliable delivery, and authentic reviews are among the top factors influencing purchase decisions.1
• Europe is the third-largest retail ecommerce market globally, with revenues of US$631.9 billion, projected to reach US$902.3 billion by 2027.
• Online shopping is well-established across Europe with 45% of German consumers shopping online weekly, followed by the Netherlands (37%), Italy (34%), and France (32%).
• Sustainability is a key purchase driver. European consumers increasingly prefer eco-friendly, ethically sourced, and natural products.
• Quality, reliable delivery, and authentic reviews are among the top factors influencing purchase decisions.1
What makes a product sell in Europe?
Not every product succeeds in every market. Here are some of the key factors that makes a product bestselling in Europe:
● Quality and durability: Price and quality are the top two purchase decision factors for European consumers.
● Sustainability: Environmental considerations matter a lot to European consumers, with recyclability, reusability, and eco-friendly packaging among the most valued product attributes.
● Competitive pricing: European consumers are cost-conscious and expect sustainability without a significant price point.
● Product reviews and ratings: European shoppers research before they buy. Strong ratings and authentic reviews significantly influence purchase decisions.
● Localisation: Products with local-language listings, region-appropriate sizing, and compliant labelling consistently outperform generic listings.
● Fast, reliable delivery: European buyers expect fast and transparent delivery. Products backed by Amazon FBA enjoy a significant advantage in meeting these expectations.2
Top selling products in Europe
Here are some of the top bestselling products in Europe:
1. Apparel
2. Beauty
3. Health and personal care
4. Ayurveda and wellness
5. Home textiles and décor
6. Leather and footwear
7. Sports goods
8. Gardening and outdoor equipment
9. Spices and food products
10. Toys and games
11. Jewellery and accessories
12. Carpets and rugs
13. Pet supplies3
1. Apparel
2. Beauty
3. Health and personal care
4. Ayurveda and wellness
5. Home textiles and décor
6. Leather and footwear
7. Sports goods
8. Gardening and outdoor equipment
9. Spices and food products
10. Toys and games
11. Jewellery and accessories
12. Carpets and rugs
13. Pet supplies3
Top product categories on Amazon marketplaces
Locally made Indian products see a good demand among international customers in Europe. Here’s a list of popular categories on Amazon's global marketplaces:
Home
• Sheet and pillowcase sets
• Pillowcases
• Flat sheets
• Towels
• Bedsheets
• Pillowcases
• Flat sheets
• Towels
• Bedsheets
Apparel
• T-shirts
• Button down shirts
• Sweatpants
• Briefs
• Camisoles and tanks
• Button down shirts
• Sweatpants
• Briefs
• Camisoles and tanks
Furniture
Toys
• Science kits and science toys
• Paper craft
• Paper craft
Beauty
• Hair treatment oils
• Body butters
• Body butters
Health and personal care
• Blended vitamin and mineral supplements
• Electrolyte solutions
• Electrolyte solutions
Why do these products sell in Europe?
Several underlying trends explain why the categories above consistently perform well in European markets:
1. Premiumisation of everyday goods:
European consumers are upgrading to quality-crafted alternatives across home, beauty, and wellness, areas where Indian products compete strongly.
2. Cultural appeal and artisan heritage:
Ayurvedic wellness products, handwoven textiles, block-printed fabrics, and handcrafted décor items blend heritage with functionality, fitting naturally into Europe's premium lifestyle and conscious consumer segments.
3. Sustainability as a purchase driver:
Indian exporters offer a growing range of internationally certified products, aligning with European buyers' preference for eco-friendly, ethically sourced, and sustainably produced goods.
4. India-EU and India-UK FTAs:
Both trade agreements, concluded in 2025–26, reduce or eliminate duties on key Indian export categories including textiles, apparel, and home goods, making Indian products more price-competitive than before.
5. Supply chain diversification:
Global businesses are actively seeking alternatives to single-source manufacturing hubs. India has emerged as a preferred sourcing destination due to its raw material availability and strong export infrastructure.4
Country-wise bestselling products in Europe
Understanding country-level preferences can help you target listings more effectively. Take a look at some of the top countries and their popular products in Europe:
Country
Top selling categories
United Kingdom
Textiles and apparel, home textiles, herbal beauty products, health supplements, leather goods, jewellery
Germany
Sports equipment, textiles, pharmaceuticals
France
Textiles and fashion, jewellery, artisanal home décor, spices and food products, pharmaceuticals
Italy
Leather goods, footwear, fashion accessories, textiles, gems and jewellery
Spain
Processed foods, spices, textiles, apparel, leather goods5
How can Indian exporters enter the European market to sell products?
While each country’s specific requirements might differ, here are the general steps Indian exporters can follow to start selling in Europe:
Step 1: Choose your product and research demand
Identify which product category aligns with your manufacturing or sourcing capability. Use export data and ecommerce platforms to validate demand before investing.
Step 2: Register for an Importer Exporter Code (IEC)
An IEC is mandatory for all Indian exporters to sell their products abroad. Apply online at the DGFT website.
Step 3: Register with Export Promotion Council (EPC)
Depending on your product category, register with the relevant EPC to obtain your Registration-cum-Membership-Certificate (RCMC) to avail of government export schemes and incentives.
Step 4: Ensure product compliance
European markets have specific requirements and labelling standards for particular product categories. Ensure your products comply before you start selling.
Step 5: Register for VAT and EORI
You will need a VAT number in each EU country where you store goods. An EORI number is also required for customs declarations. Research about the additional documents required for your product and destination market.
Step 6: Choose your fulfilment and shipping method
Decide whether to manage your own logistics or use a third-party fulfilment solution. Understand customs procedures, documentation requirements, and delivery timelines for each target market.
Step 7: Start selling and track performance
Once your logistics is in place, begin selling and monitor your performance regularly. Track sales, delivery timelines, customer feedback, and return rates to identify areas for improvement and optimise your export operations over time.
How to sell on European marketplaces with Amazon Global Selling?
Here's how you can start selling in Europe with Amazon Global Selling in just 4 simple steps:
Step 1: Register on Amazon Global Selling
Create an Amazon seller account on Seller Central to reach customers across 18+ Amazon global marketplaces. All you need to register is ID proof, address proof, and a credit or debit card (international transactions enabled).
Step 2: List your products
Once registered, list your products on Amazon global marketplaces. Use the latest tools and expert support to make your listings more visible to customers.
Step 3: Ship and deliver globally
Choose to manage your own logistics through Merchant Fulfilled Network (MFN) or get expert support from Amazon to store, pack, ship, and deliver internationally with Fulfillment by Amazon (FBA). If you are an FBA seller and opt for Amazon SEND, partnered carriers will handle customs clearance for you.
Step 4: Receive payments and grow your business
Receive payment in INR directly in your bank account and use tools like Brand Registry and Amazon Ads to grow your business.
Conclusion
Europe offers Indian exporters a digitally active consumer base, rising demand for quality and sustainable products, and unprecedented market access thanks to the India-UK and India-EU FTAs. The foundation for success lies in understanding what European consumers want, ensuring product compliance, and choosing the right channels to reach them. Ecommerce export programs like Amazon Global Selling make it possible to enter multiple European markets simultaneously, at speed and scale.
Amazon Global Selling: Easy e-commerce exports and hassle-free shipping
If you are a business owner and you want to sell your products to the world, Amazon Global Selling enables you to list and sell ‘Made in India’ products on 18 Amazon global marketplaces. As an e-commerce export program, Amazon Global Selling provides support and guidance at every step of your export journey, connecting you to Amazon’s Service Provider Network for tailored compliance, payments, and logistics support.
Registered sellers can choose to ship their products by themselves through Merchant Fulfilled Network (MFN) or they can opt for Fulfillment by Amazon (FBA) and outsource order fulfillment to Amazon including packing, storage, delivery, and returns. Amazon Global Selling simplifies the process of international shipping to the world, helping businesses navigate customs and reach a vast audience.
Registered sellers can choose to ship their products by themselves through Merchant Fulfilled Network (MFN) or they can opt for Fulfillment by Amazon (FBA) and outsource order fulfillment to Amazon including packing, storage, delivery, and returns. Amazon Global Selling simplifies the process of international shipping to the world, helping businesses navigate customs and reach a vast audience.
Frequently Asked Questions
1. Which European country has the highest demand for imported products?
The UK and Germany are Europe's two largest ecommerce markets and among the highest importers of consumer goods.6
2. Is Europe a good market for Indian exporters?
Yes. Europe is one of India's most important trade partners, and the India-UK FTA and India-EU FTA have significantly improved duty access for Indian products across a wide range of categories including textiles, apparel, home goods, and beauty products.
3. What certifications are required to export p_roducts to Europe?
Requirements vary by product category and destination category. Common documents required include Importer Exporter Code (IEC), shipping bill, commercial invoice, certificate of origin, packing list, and more.
4. Which Amazon Europe marketplace is the largest?
The UK, Germany, and France are some of the largest Europe marketplaces.
5. Do I need VAT registration to sell on Amazon Europe?
Yes. If you store goods in an EU country or sell above local VAT thresholds, you must register for VAT in that country.
6. What is the most profitable product to sell in Europe?
Profitability depends on product, market, and scale. Categories with consistently strong margins for Indian exporters include home textiles, jewellery, beauty and wellness products, among others. They are particularly profitable when sold directly to end consumers via Amazon rather than through traditional wholesale channels.
7. Which Indian products are in high demand in Europe?
Popular Indian products in Europe include home textiles, apparel, toys, jewellery and gemstones, Ayurvedic and herbal beauty products, health supplements, and handloom and handicraft items, among others.
8. Is VAT needed to sell in Europe?
Yes. VAT is required for all sellers storing or selling goods in EU countries.
Published on May 20, 2022.
Updated on March 25, 2026.
Sources:
1. https://www.trade.gov/european-retail-ecommerce
2. https://www.mckinsey.com/industries/packaging-and-paper/our-insights/sustainability-in-packaging-what-do-european-consumers-value-in-2025
3. https://usabusiness.co.in/best-selling-products-europe/#google_vignette
4. https://redexglobal.com/2025/04/why-made-in-india-products-are-the-next-big-thing-in-global-markets/
5. https://www.shiprocket.in/blog/top-10-products-export-from-india/
6. https://www.trade.gov/european-retail-ecommerce
Updated on March 25, 2026.
Sources:
1. https://www.trade.gov/european-retail-ecommerce
2. https://www.mckinsey.com/industries/packaging-and-paper/our-insights/sustainability-in-packaging-what-do-european-consumers-value-in-2025
3. https://usabusiness.co.in/best-selling-products-europe/#google_vignette
4. https://redexglobal.com/2025/04/why-made-in-india-products-are-the-next-big-thing-in-global-markets/
5. https://www.shiprocket.in/blog/top-10-products-export-from-india/
6. https://www.trade.gov/european-retail-ecommerce
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