Newly launched
Honed by heritage:
The India exports story
In the 5th edition of our Amazon Exports Digest, we explore the intersection of history and technology in India’s trade, along with industry insights on top cities, bestselling Indian products, factors driving exports via e-commerce, and the initiatives taken by Amazon to further accelerate India's exports.
E-commerce exports: Shining a light on ‘Made in India’ products
From gold and silver coins to paperless payments; from the Hundi credit system to export financing; from a single dockyard at Lothal in Gujarat to 13 major trading ports across India1; from a few city-states in Mesopotamia to more than 200 countries — according to historians, India’s export story has charted an evolutionary route as complex and long-winding as the county’s history itself.
Today, India’s exports is not just defined by its heritage, it is also helping showcase the country’s entrepreneurial prowess and innovation to the world. With the emergence of e-commerce exports, this phenomenon is now playing out right down to the district level.
Today, India’s exports is not just defined by its heritage, it is also helping showcase the country’s entrepreneurial prowess and innovation to the world. With the emergence of e-commerce exports, this phenomenon is now playing out right down to the district level.
Year in e-commerce exports: 2022
Amazon Global Selling is making exports easy by providing Indian brands access to hundreds of millions of customers (including over 200 million Prime members) globally. So far, the program has facilitated more than 125,000 Indian exporters to sell over 266 million products on Amazon’s international marketplaces.
$8 billion
Amazon is on track to enable $8 billion in cumulative e-commerce exports by end of 2023.
1,200+
Indian exporters crossed $120,000 (INR 1 crore) in sales on Amazon Global Selling in 2022.
125,000+
Registered exporters on the program from 28 states, 7 union territories, 200+ cities, and 5,300 pin codes across India.
*All data is for Indian exporters on Amazon Global Selling in 2022
India’s trade down the ages: A comparison
As far back as the Indus Valley civilization, India’s economy is said to have depended significantly on trade, facilitated by major advances in transport — from bullock carts to boats. The Harappans are said to have exported cotton, gemstones such as lapis lazuli and turquoise, gold, silver, and pottery through maritime routes charted across the Arabian Sea, Red Sea, and the Persian Gulf; they imported raw materials — minerals from Iran and Afghanistan, jade from China, lead and copper from other parts of India — to be fashioned into jewellery, pottery, metal items, and more2.
Today, on one hand, e-commerce exports is promoting innovation in new products such as toys and beauty and wellness products rooted in Ayurveda. On the other, it is catalyzing a resurgence of our traditional small industries, arts, and handicrafts by making GI-tagged and artisanal products available to international customers in countries across the world. In doing this, cross-border e-commerce is enabling our cultural economy to thrive.
Today, on one hand, e-commerce exports is promoting innovation in new products such as toys and beauty and wellness products rooted in Ayurveda. On the other, it is catalyzing a resurgence of our traditional small industries, arts, and handicrafts by making GI-tagged and artisanal products available to international customers in countries across the world. In doing this, cross-border e-commerce is enabling our cultural economy to thrive.
Insights by ecosystem experts
“Our vision with Amazon Global Selling is to lower the entry barrier to exports for lakhs of small businesses and entrepreneurs and help them build global brands.”
Amit Agarwal
Senior Vice President, India and Emerging Markets, Amazon
Senior Vice President, India and Emerging Markets, Amazon
Insights by ecosystem experts
Top 10 Indian states on Amazon Global Selling
Amazon Global Selling has over 125,000 exporters from 28 states and 7 union territories — from Telangana and Karnataka in the south to Jammu and Kashmir in the north, from Bihar and West Bengal in the east to Goa and Gujarat in the west. Each exporter on the program is contributing to and driving the e-commerce exports revolution. In this section, we bring you a deep dive into the top 10 Indian states in terms of e-commerce exports on the program, the top exporting cities from each state, as well as bestselling products on Amazon global marketplaces in 2022.
$23 million
Exporters from Haridwar in Uttarakhand crossed $23 million (INR 180 crore) in sales in 2022.
$13 million
Exporters from Sri Ganganagar in Rajasthan crossed $13 million (INR 100 crore) in sales in 2022.
$4 million
Exporters from Kolhapur in Maharashtra crossed $4 million in sales in 2022.
Top marketplaces for Indian exporters
Amazon Global Selling enables Indian exporters to register and sell on 18 Amazon global marketplaces across 200+ countries and territories including the US, the UK, the UAE, Germany, France, Singapore, Australia, and more. Whether a multi-city store, local seller, upcoming startup or a seasoned exporter, irrespective of the business size, MSMEs can export from India and establish their business on the world map. With Amazon Global Selling, they can reach hundreds of millions of customers shopping on Amazon marketplaces across the world. In 2022, the top markets for Indian exporters on Amazon Global Selling were as below:
*All data is for Indian exporters on Amazon Global Selling in 2022
Ecosystem as an enabler for e-commerce exports
E-commerce exports is India’s new sunrise sector. To realize its potential ($200-$300 billion by 2030 as per government estimates), the entire ecosystem needs to come together. Here are the key ecosystem partners and the roles they play in making exports easy.
• The government plays a vital role and is implementing policies (FTP 2023) to simplify e-commerce exports, launching financial incentives and skill development initiatives for MSMEs.
• Trade bodies and industry associations provide industry representation, advocacy, knowledge-sharing, and collaboration opportunities to exporters.
• E-commerce exports programs such as Amazon Global Selling form the backbone of the industry. They make exports easy by providing exporters access to global markets and handholding them through tools, training, partnerships, and networking opportunities.
• Partners (service provider network) provide support to e-commerce exporters with their expertise at every step from logistics and payment to seamless operations.
• MSMEs benefit from e-commerce exports programs, gaining access to a wider customer base, expanding their reach and business, and driving economic growth.
• The government plays a vital role and is implementing policies (FTP 2023) to simplify e-commerce exports, launching financial incentives and skill development initiatives for MSMEs.
• Trade bodies and industry associations provide industry representation, advocacy, knowledge-sharing, and collaboration opportunities to exporters.
• E-commerce exports programs such as Amazon Global Selling form the backbone of the industry. They make exports easy by providing exporters access to global markets and handholding them through tools, training, partnerships, and networking opportunities.
• Partners (service provider network) provide support to e-commerce exporters with their expertise at every step from logistics and payment to seamless operations.
• MSMEs benefit from e-commerce exports programs, gaining access to a wider customer base, expanding their reach and business, and driving economic growth.
Amazon Global Selling:
Taking local brands global
Amazon Global Selling is focused on simplifying some of the critical pain points associated with cross-border exports — market access and intelligence, logistics and supply chain, and payments. It is playing a key role in ensuring the success of exporters through proprietary tools and programs. Amazon has also identified a group of trusted third-party service providers to assist businesses in speeding up their exports journey. Amazon Service Provider Network or Amazon SPN, helps exporters create successful international businesses by providing support at every stage, from compliance and taxation to imaging, branded content, advertising, and account management.
Ready to start exporting?
Published on July 5th, 2023.
Sources:
1. Chapter 22 Shipping, Statistical Year Book India 2018. Government of India.
https://www.mospi.gov.in/sites/default/files/Statistical_year_book_india_chapters/Shipping.pdf
2. What is the Silk Route? UNESCO
https://en.unesco.org/silkroad/sites/default/files/knowledge-bank-article/what%20is%20the%20silk%20route.pdf
3. This chart shows the growth of India’s economy. World Economic Forum.
https://www.weforum.org/agenda/2022/09/india-uk-fifth-largest-economy-world/
4. Museum, Hundies. Reserve Bank of India
https://rbi.org.in/Scripts/ms_hundies.aspx
*All data is for Indian exporters on Amazon Global Selling in 2022.
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.
Sources:
1. Chapter 22 Shipping, Statistical Year Book India 2018. Government of India.
https://www.mospi.gov.in/sites/default/files/Statistical_year_book_india_chapters/Shipping.pdf
2. What is the Silk Route? UNESCO
https://en.unesco.org/silkroad/sites/default/files/knowledge-bank-article/what%20is%20the%20silk%20route.pdf
3. This chart shows the growth of India’s economy. World Economic Forum.
https://www.weforum.org/agenda/2022/09/india-uk-fifth-largest-economy-world/
4. Museum, Hundies. Reserve Bank of India
https://rbi.org.in/Scripts/ms_hundies.aspx
*All data is for Indian exporters on Amazon Global Selling in 2022.
Disclaimer: Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.
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