India is one of the fastest-growing economies globally. The Government of India has predicted a 7.2% average economic growth for the next five years1. A major part of this growth is attributed to the export trade of India and the expansion of small and medium ecommerce businesses.
There is an increased ease and accessibility to start exporting from India, thanks to Amazon Global Selling. Over 70,000 Indian sellers have started an export business with the ecommerce program and are today, successfully selling in 200+ countries and territories2. Many of these sellers are MSMEs, who are experimenting with the latest manufacturing processes and creating unconventional products that are traditionally Indian yet contemporary.
Along with the Indian government, Amazon has supported thousands of MSMEs to kickstart their export businesses. State governments of Karnataka, Punjab and Himachal Pradesh have signed Memorandum of Understandings (MoUs) with Amazon to enable better access to local MSMEs. Thanks to these collaborations, Amazon also conducts workshops and webinars for Indian sellers to understand export procedures and start selling globally.
Apart from the MoUs, Amazon has also signed various government partnerships with Handloom Export Promotion Council (HEPC), Gem and Jewellery Export Promotion Council (GJEPC), Federation of Indian Export Organizations (FIEO), Mumbai, and more. This is said to redefine the trade landscape of India and encourage more sellers to start exporting from India.
First, you must register with Amazon Global Selling. You don’t have to be an existing Amazon India seller. To export, you require an Import-Export Code (IEC) and KYC documents for the bank account, among others.
Once you have successfully registered to sell globally on Amazon, you can list your products. Remember to include attractive pictures and descriptions that’s clear to international customers. You can also seek help from third party service providers.
Upon listing, customers can view and shop for the products on the Amazon international marketplaces. You can choose to deliver by yourself or you can opt for Fulfillment By Amazon (FBA). Under FBA, Amazon takes care of shipping, delivery, returns and customer concerns.