Unleashing the potential of e-commerce exports

Federation of Indian Export Organisations (FIEO) and Amazon Global Selling have been collaborating on many fronts to improve the ecosystem for e-commerce exports from India. As a part of this initiative, an 'E-commerce Export Immersion Series' has been launched that aims at organizing seminars and workshops on a monthly basis to educate and encourage aspiring entrepreneurs to foray in to the arena of e-commerce business.

The first session in the series on 'Implications of India-UAE CEPA for Exporters' was organised on June 9^th, 2022 that was addressed by Mr. Khalid M Khan, Vice President, FIEO, along with Mrs. Parul Singh, Deputy Secretary, Mr. Fahad Ahmed Khan Suri, Under Secretary, Dept. of Commerce, Government of India and Ms. Chand Mazumdar, Head - Exports Marketing & Enablement, Amazon. The session was attended by more than 120 participants.

The second session in the series was a webinar on ‘Unleashing the potential of e-commerce exports through Amazon Global Selling’, held on July 28^th, 2022. Mr. Dhananjay Sharma, Head - IT & Quality Department, FIEO and Ms. Nishima Kaler, Regional Sales Manager, Amazon, discussed the growing adoption of e-commerce as a way of doing global business among MSMEs and brands with over 180+ attendees.

Mr. Dhananjay Sharma stated that it has indeed been a remarkable year for India’s exports, despite the second wave of the pandemic. With a 33% increase from the pre-pandemic year of 2020, the country achieved its highest-ever merchandise exports of $418 billion – $18 billion higher than the set target. This steady growth indicates the opportunities and momentum of India’s exports. Thus, MSMEs have a significant role to play as there is no doubt that exports, especially led by MSMEs and labour intensive sectors, are an important driver to boost the country’s economy.