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How to gear up for Cyber Monday and Black Friday sale: Step-by-step guide

For Indian exporters and global sellers, Black Friday sale and Cyber Monday sale are two opportunities to boost their revenue and reach more customers by offering great deals. In this blog, learn how to prepare for the two international sale events on Amazon.

For Indian sellers across the world, especially Amazon global sellers, Black Friday sale and Cyber Monday sale are two big international events for sales boost. It is also an important way for Indian sellers to build brand awareness and get traction on their new products. Usually scheduled in November every year, the two international sale events bring cheer to thousands of sellers in the country who reach new customers globally and see an increase in their sales during these peak seasons.

During the Black Friday sale in 2019, sellers saw a 76% growth on orders across the international marketplaces. Amazon customers discover and shop from 30+ product categories including STEM toys, fashion jewellery, home textile, tea and beverages, beauty products, leather journals and bags by exporters from across India. Considering the timing of the Black Friday sale and Cyber Monday sale, many eshoppers purchase gifts ahead of the holiday and festive season for their loved ones, thus, leading to bigger and more orders for Indian sellers.

What is Black Friday sale?

Black Friday is a commonly used term for the Friday following Thanksgiving Day in the USA. It is often regarded as the unofficial start of the holiday shopping season ahead of Christmas. In 2021, Black Friday is on November 26th. Usually, Black Friday sale is live for 3-4 days annually.

What is Cyber Monday Sale?

Cyber Monday, the Monday after Black Friday, is a 24-hour online shopping event, now seen as an extension of the Black Friday sale. In 2021, Cyber Monday falls on November 29th.

Tips for Cyber Monday and Black Friday sale

Both the sale events are two of the biggest peak seasons in the e-commerce industry in the USA and other parts of the world. As global sellers, it is important for Indian exporters to gear up and prepare well in advance to make the most of these sale on Amazon marketplaces. Below are a few tips for sellers:

Stock up best-selling products and inventory

When you’re participating in an international event like Black Friday sale and Cyber Monday sale on Amazon, the most important thing to attend to is your inventory. As a seller, you don’t want to run out of inventory during a sale when thousands of customers are interested to buy your products. This impacts customer loyalty, satisfaction and your business as well. So, analyze if you have restrictions on any inventory limits. Estimate the demand your products will generate based on the season, average monthly sale.

Optimize product listings

Customers’ purchasing decision is largely based on the information they get when they spot your product listing. For instance, if you’re selling fashion jewelry, check if your listings have attractive images, detailed description about the making and some interesting information that makes your product stand out. You can also focus on optimizing text and images by choosing the right keywords for your product name.

Offer attractive deals

From offers, discounts to cashback and coupons, Black Friday and Cyber Monday deals can be varied. Analyze what’s best for your product category and offer attractive deals. During Cyber Monday and Black Friday sale, global customers are looking for products with discounts and big offers. The better deals you offer, the better chances of a customer buying your product. It not only increases the chances of sale among your existing customers, but also attracts new customers to try your products. You can use Amazon Advertising to explore various ads that can be hosted across the product pages.

Hassle-free shipping

Customer experience doesn’t just end with the listing and price or the final quality of the product that reaches them. It also includes how fast and safely the product is delivered. As an exporter, international shipping can be done easily with Fulfillment by Amazon (FBA) where all you’ve got to do is ship your products to Amazon international warehouses. Amazon packs, ships and delivers them on your behalf. During Cyber Monday and Black Friday sale events, it becomes even more important to plan your shipping way ahead to avoid any last-minute delays.

As an Amazon global seller, you have the opportunity to participate in various events like the Cyber Monday and Black Friday sale. This can lead to an increase in your revenue and also be a great learning in terms of understand the market value and feedback to your products and business methods like pricing, etc. If you’re yet to register with Amazon Global Selling, we’re here to help you. Follow the 3 steps below to export from India:

Register your business

First, you must register your export business with Amazon Global Selling. You don’t have to be an existing Amazon India seller. The registration can be done online on Seller Central. You’ll need the following documents to register:
• ID proof (Aadhar, driving license or passport)
• Business address proof (Bank statement)
• Credit or debit card (international transactions enabled)

List your products

Once you have successfully registered to sell globally on Amazon, you can list your products. Remember to follow tips on how to list your products include attractive pictures and descriptions that’s clear to international customers. You can also seek help from third party service providers.

Ship and receive payments

Once a customer places an order, you can choose to deliver by yourself or you can opt for Fulfillment by Amazon (FBA). Under FBA, Amazon takes care of shipping, delivery, returns and customer concerns. Once a customer purchases your product, Amazon credits the money in your bank account in the currency of your choice.

Published on October 26, 2021.

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