India is known for its intricate design and quality of handicraft. Thanks to globalization, more customers from across the world are now able to buy and sell handicrafts, taking this product category to global markets. Due to growing exports from India, many handicraft exporters have evolved from small-scale sellers to international exporters. Many such sellers have been able to take their handicraft products across the world and sell on Amazon international marketplaces.
Top countries to export handicraft products from India
Some of the top countries that export handicraft products from India are1:
• The Netherlands
Overview of handicraft exports from India
As more and more customers are recognizing and appreciating Indian handicrafts globally, the industry has been growing rapidly. From pottery, wooden carvings, embroidery works to bamboo work and hand paintings, a long list of products from home décor and kitchen, etc have become popular. The industry offers over 35,000 handicraft products across top clusters including Agra, Varanasi, Bareilly, Lucknow, Mumbai, Chennai, Hyderabad and Surat2.
Future scope of handicraft exports
With the vision of strengthening the roots of Indian handicraft and establishing a platform to empower handicraft exporters worldwide, the Government of India launched the National Handicraft Development Programme (NHDP) to empower NGOs and central and state handicraft corporations by providing strategic and financial assistance3.
Latest updates related to handicraft exports
Government policies, schemes and private sector initiatives play a vital role in the industry’s growth. Below are a few schemes for handicraft exporters:
Comprehensive Handicrafts Cluster Development Scheme (CHCDS)
Under the CHCDS scheme, exporters, artisans and manufacturers receive high quality raw materials and products and subsidized rates lower than the market price. It enables exporters to have a fair chance to sell their products with the same resources as established export businesses5.
Amended Technology Upgradation Fund Scheme (ATUFS)
The ATUFS scheme was launched by the Ministry of Textiles to establish a strong infrastructure for the textile industry and subsidize the purchase of required machinery. The scheme aspired to create employment for 35 lakh people and mobilize investment of INR 95000 by 20226.
Here is a list of top export categories for handicrafts shipped from India:
The artmetal wares category consists of figurines and metal artworks that showcase fine art, intricate craftsmanship and exquisite designs in metals like brass, copper and silver.
Woodwares are some of the most popular export items. Artifacts and handmade wooden products like spoons, toothbrushes, sunglasses, home décor accessories and kitchen accessories are some of the popular woodwares exported from India.
Embroidered and crocheted goods
Embroidered and crocheted goods are intricately designed and popular internationally. Some of the popular products in this category include mirror embroidery, Phulkari embroidery, Kasuti embroidery, Chikan embroidery and patchwork textiles.
Export Promotion Council for Handicrafts (EPCH)
The Export Promotion Council for Handicrafts (EPCH)
was established with a vision to support, promote, maintain and increase the presence and growth of handicraft exports from India. It strives to project India’s image as a strong and reliable exporter of top-quality handicrafts. The committee also ensures all goods and services observe international standards and specifications. The council has taken the essential steps to establish infrastructure, marketing and information systems to empower exporters and importers.
Handloom Export Promotion Council (HEPC)
The Ministry of Textiles, Government of India, established Handloom Export Promotion Council (HEPC)
to promote the export of handloom products like carpets, floor coverings, fabrics, and home furnishings.
Here are some of the documents required to export handicrafts from India:
• Business registration certificate
• IEC Code
• EPCH registration certificate
• GST registration certificate
• Trademark registration
• MSME registration
• Bank account statements and financial documents
• ID and address proof of company owners
• Proof of possession of business premises
Register your business and obtain a company PAN.
Once all the documents are in place, you can register with Amazon Global Selling in 4 simple steps and export to 18+ Amazon international marketplaces.
Amazon Global Selling
is an e-commerce export program that helps local Indian handicraft exporters to sell their products in international markets. With over 300 million global customers and 200 million paid Prime members, exporters can leverage Amazon’s market presence and infrastructure to sell handicraft products across 18 global marketplaces in 200+ countries and territories.