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Guide on Amazon A+ Content: How does it benefit your global brand?

Amazon A+ Content enables brands to showcase their products effectively using well-written descriptions, videos and images for better customer understanding. Here’s a complete guide of Amazon A+ Content for Indian exporters.

Every brand has a story to tell. International customers shopping for your export products on marketplaces such as the USA, the UK, Australia and the UAE, among others, make their purchasing decisions based on what they like about your brand and if it solves their needs. For instance, if you export textile to the USA, a customer would want to know what material you’ve used, what are the designs, if there are any variations in colours, etc. This is the information you provide through product listings. The better and more descriptive your listings are, the higher the chances are for a customer to purchase your product. Your listings don’t have to be just descriptive in text but also rich in images and videos.

To assist global sellers and exporters in optimizing their product listings to increase views and sales, Amazon’s A+ Content is an effective tool. This allows brands and sellers to add and modify product descriptions, images, and texts.

What is Amazon A+ Content?

Amazon A+ Content refers to a listing product description, which helps sellers to share their brand's story with features of enhanced image and video content. The use of such content allows sellers to change product description of their branded ASINs (Amazon Standard Identification Number) with the help of rich texts and embedded videos in product descriptions.

Using A+ Content, you can dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product setup. You can also run A/B tests to optimize for conversion using our Manage Your Experiments tool.

Did you know?

Adding A+ Content to product detail pages can help increase sales by an average of 5.6%.

Benefits of A+ Content

Appeals to different shopping styles:

Some customers read each paragraph to understand every detail while others watch videos and check images for a general overview. Images and videos offer a quick impression and appeal to customers.

Makes a stronger impression:

Among the many product listings, your products will stand out depending on your content and visuals.

Creates a full digital shopping experience:

A+ Content provides customers with a clear understanding of the product, which can only be explored virtually. Adding attractive content and visuals improve customer experience and lead to increased traffic, high conversion rates and better reviews.

How to create A+ Content on Amazon?

To create A+ Content listings, you need to have opted for a professional selling plan and need to be approved as a brand owner through the Amazon Brand Registry process. Once you have been approved, you will only be able to add A+ Content to products that are part of your approved brand catalogue. Below is the process to create A+ Content on Amazon:

Go to Advertising and click on A+ Content Manager.

On the A+ Content Manager page, click on 'start creating A+ Content'. Once you click on it, you will find a template that needs to be filled as a part of your A+ Content:
• Self-service modules
• Amazon builds for you

If you click on ‘Self-service modules’, you will be redirected to a page where you will have to enter the ASIN that you want to create the content for. Then, you will need to build your layout and content.

If you click on ‘Amazon builds for you,’ you will be redirected to a page where all you’ve got to do is upload your text and images.

Once you’ve selected, design the layout and upload your content including images. Check the preview and click on finish button.

Tips for Amazon A+ Content

• Focus on your product’s Unique Selling Point (USP) in your content
• Keep your content short and precise
• Combine images and texts
• Leverage your product reviews
• Avoid content errors
• Pay attention to image size and resolution
• Proofread your content before uploading

The first step towards creating A+ Content listings is registering your business with Amazon Global Selling. If you’re a seller, seasoned exporter or founder of a startup, you can export from India in an easy and simple way with Amazon Global Selling. Once you’ve registered and selected the international marketplaces you want to list on, you can use A+ Content to further your brand’s reach and meet your business goals.

Here’s a guide to exporting with Amazon

Frequently Asked Questions

How much does Amazon A+ Content cost?

A+ Content has no direct cost. It is a feature that is offered to professional sellers who have registered as brand owners under Amazon Brand Registry.

What are the restrictions while creating A+ Content?

There are certain restrictions and some guidelines for A+ Content:
• Avoid using blurry and low-quality images
• Avoid any promotion references or words such as “cheap”, “bonus”, “free” etc.
• Do not use any links that redirect customers outside Amazon marketplace
• Always ensure you check grammar and spellings

Published on March 30, 2022.

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