It was the love for food that united my partner Jigar Mehta and me. On our path to discovering a simple and easy-to-use alternative to salt and sugar, we realized that over 3,000 customers were looking for the same thing - a nutritious replacement.
This is when we decided to explore this opportunity. After our success at a farmers’ market in 2016, we built two business verticals – Retail and HoReCa. We worked with some of the largest cafés, hotels and airlines in India including Starbucks, Café Coffee Day, Marriott Hotels and Air Vistara. The COVID-19 pandemic disrupted this vertical, impacting 60% of our revenue source. In our quest to find newer models, we saw increasing interest from international customers for our nutritive honey and joined Amazon Global Selling. Since then, it has only been onwards and upwards.
The Amazon team supported us in setting up and making our products available in the USA. During the Black Friday and Cyber Monday Sale, I spent my night refreshing the dashboard every few seconds because orders were pouring in. We became the bestseller in the honey category for the next two days – a moment that our entire team will remember for a long time. This success on Amazon.com encouraged us to launch on four more international marketplaces.”
Founder, Honey Twigs, New Delhi