Ashwin with a WOW Skin Science product
WOW Skin Science’s products truly offer the best of both worlds by combining Ayurvedic formulas with Western herbal preparations. Since the first product launch in 2016, the brand has continued to offer premium, vegan and cruelty-free products. With their passion and Amazon Global Selling’s assistance and platform, WOW Skin Science took consumer products from India across the world.
I couldn’t be more proud that WOW is one of the best-selling shampoos on Amazon. With close to 11,000 reviews and a 4-star average rating, we are excited to be one of the fastest-growing shampoo brands and a natural beauty staple in every household worldwide.
Ashwin SokkeFounder, WOW Skin Science
Founded by Arvind and Ashwin Sokke, along with their business partners Manish and Karan Chowdhary, it was the brand’s unique herbal offerings that captured international customers in the competitive export industry. Their ‘customer first’ ideology resonates with Amazon’s customer obsession principle - and that’s their secret to global success. “We are so proud to prove that you can have natural products without harmful chemicals, parabens, sulfates or preservatives that actually work,” says Ashwin.
Having joined Amazon Global Selling in 2016, WOW first started selling its beauty products on Amazon USA. It also opted for Fulfillment by Amazon (FBA), benefitting from the international logistic solution that took care of delivering, shipping, returns and customer feedback.
By making the best use of Amazon’s state-of-the-art tools and logistic solutions, WOW worked on providing quality products to customers. They invested time and efforts in research and development to create many unique solutions including their proprietary ‘mother of vinegar’ extract from raw Himalayan apples.
The proud team of WOW Skin Science
As a brand, WOW has strived to create effective yet gentle wellness products, while Amazon worked on taking these products to the global markets. When they say products, the brand means customized hair and skincare solutions that are customers’ favorites worldwide. Their offerings have expanded from their best-selling Apple Cider Vinegar shampoo and conditioner to skincare, grooming products, essential oils and more.
With Amazon’s support, WOW could focus on their business and products. Even assessing customer feedback quickly helped them understand how to provide better products. “We remain focused on delivering premium quality natural products to customers around the world with Amazon,” says Ashwin. In 2021, WOW aims to expand to Canada and Europe, reaching new customers in territories across the world.
The making of WOW Skin Science products
Taking everyday consumer products global, WOW has certainly gained a global presence since its association with Amazon Global Selling. Apart from being an active exporter, the brand has benefitted from several tools like FBA and BIL available for sellers to reach customers and boost sales easily.
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