Detailed guide: Amazon services tools for easy exports from India

Expanding to international marketplaces is a milestone for every entrepreneur. As sellers take this big step with Amazon Global Selling, here are a few tools that provide assistance in every step of their journey.
Amazon tools for easy exports
Consider this: You're an aspiring Indian entrepreneur with an aim to expand your business and export to international marketplaces in the US and the UAE. From documentation and licenses to shipping and customer support, you receive assistance in every step of your export journey. You've set up your export business, successfully reaching millions of customers globally from the comfort of your home.

This is a dream for many Indian exporters and Amazon Global Selling provides support at every step of exports to help make this dream come true.

What is Amazon Global Selling?

Amazon Global Selling is an e-commerce exports program that enables Indian exporters to sell internationally on 18+ global marketplaces. It provides assistance and support at every step from registration and documentation to logistics and returns. A few years ago, starting an export business might have seemed challenging. However, with Amazon Global Selling, e-commerce has become a preferred choice to export from India with more than 1 lakh exporters on the program. Apart from helping exporters reach millions of customers worldwide, the program provides expert support in multiple segments that are crucial to any export business. This helps exporters focus on their business and expansions, while Amazon takes care of everything else.

For example, one of the first steps for starting an export business online with the program is registering as a global seller. While it’s a simple four-step process, to make it simple, Amazon has identified a group of trusted third-party service providers under the Service Provider Network (SPN), who support sellers to speed up their global selling journey with their expertise.

Let’s look at 5 tools from Amazon that provide assistance to new and existing exporters.

Top Amazon tools for easy export from India

Amazon global selling

1. Registration and setup

One of the most popular and helpful programs by Amazon is Service Provider Network (SPN). This group of third-party service providers assist exporters to create a successful international business by providing support at every stage.
» Compliance: Testing, certification, inspection, audit, labeling and quality assurance services
» Taxation: Tax registration and filing your taxes based on the revenue you make from Amazon
» Imaging: Photoshoots and editing of product images to make them compliant with Amazon’s guidelines
» Brand content: A+ Cataloging (enhancing content) with rich product descriptions and features
» Advertising: Improving product visibility through keyword search results, drive customers to your products and run advertising campaigns on Amazon
» Account management: Launching, managing and growing your business on Amazon
Export documents

2. Export documents and licenses

Documentation is one of the first steps of exports. Amazon launched the Export Compliance Dashboard to provide end-to-end compliance support. Indian exporters can identify the documents required for their businesses and connect with third-party experts who will help obtain required documentation.
Amazon FBA

3. International shipping and returns

When an international customer buys a product, either Amazon can ship the order with Fulfillment by Amazon (FBA) or exporters can ship it themselves.

When an exporter chooses FBA, Amazon picks, packs, and ships the orders. “You sell it, we ship it”: The process in FBA is as simple as it can get. All you’ve got to do as a seller is ship your products to Amazon’s international fulfillment centers. Amazon stores, packs and delivers products on your behalf.

To help you with shipping from India to fulfillment centers in the US, Amazon launched SEND, a cross-border shipping solution that offer sellers a hassle-free shipping process and customs support. If a business wants to store even a single product for sale in the US, it can use Amazon’s warehouses there and pay for storage of that product only for just one day. With SEND, sellers can easily track shipments, ensure convenient pickup and delivery, and avail these services at competitive rates. It also enables sellers who use Fulfillment by Amazon (FBA) to ship small parcels abroad.
amazon advertising

4. Amazon Advertising

Did you know that Amazon sellers saw an average weekly lift of +31% in units ordered and +50% in glance views within the first year after launching a Sponsored Products campaign? Advertising is one of the top Amazon programs that exporters use to increase customer visits and sales.

Many customers come to Amazon ready to buy. Advertising helps exporters like you reach these customers who are looking for products like yours. Ad optimization services also help in getting more relevant clicks, resulting in an improved conversion. Once you sign up, campaign reports track ad spend and performance, so you can learn what’s working and edit your campaigns. From sponsored ads to sponsored display and stores, sellers can choose from a range of options that suit their export business.

• Sponsored products
• Sponsored brands
• Sponsored display
• Video ads
Amazon seller support

5. Training sessions and webinars

Apart from providing state-of-the-art tools and international logistic solutions, Amazon conducts webinars and training sessions throughout the month. This is a free series of to help exporters like you understand our end-to-end processes, services, tools, products and policies and help you expand your business across the world.
Leverage Amazon’s global scale using state-of-the-art international logistics and solutions. Focus on your export business, while we provide all the support you need.

Sell across the world with Amazon Global Selling

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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.