Exports > Amazon Global Selling > How it works

How does Amazon Global Selling work?

Learn how to export from India with Amazon Global Selling in an easy and simple way.

Limited period offer. *Terms and conditions apply

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$200 credit towards fulfillment costs when you use Amazon Global Selling SEND

$400 credit for inbound placement costs

Free storage and customer returns with auto-enrollment in the FBA New Selection program

$50 credit to create Sponsored Products or Sponsored Brands ads

*This offer is limited to selling on Amazon US, UK, France, Italy, Spain, or Germany marketplaces.
Terms and conditions apply.

How to export from India with Amazon?

Just 4 steps, that's all it takes!

Amazon Global Selling is an easy and effective way to start and build a significant exports business in India through e-commerce. Whether you are a manufacturer, reseller or an emerging brand, you can sell globally on Amazon. Amazon Global Selling provides you tools and services to directly reach millions of customers worldwide. Follow the steps below to find out more about Amazon registration and how to sell globally in India.

Step 1: Where and what to sell

Explore and understand the opportunity that Amazon Global Selling provides for your business to expand globally. Find out where and how you can sell globally from India, what are the requirements, Amazon registration and important aspects of selling on Amazon global marketplaces across the world including America, Europe, Middle East and Asia-Pacific.

To understand export documents for your business, click here

Step 2: Register and list

Complete the Amazon registration by providing your business information and list your products you wish to sell internationally. Utilize Amazon's state-of-the-art tools for your listings across multiple Amazon global marketplaces. Once listed, you will be able to sell your products globally on Amazon.

How can we help?

Learn from experts: Amazon conducts live webinars to help you understand the importance of e-commerce exports and how to register with Amazon Global Selling.

Learn from upcoming webinars and workshops

Service Provider Network: This is a list of third-party service providers who can help you at every stage in your journey — from tax and compliance to international shipping and optimizing your ads.

Explore Service Provider Network

Step 3: Ship and deliver

Amazon fulfillment services help you get products delivered in a hassle-free way to global customers. Explore and understand what is involved in shipping internationally. Amazon offers you the flexibility of fulfilling the orders yourself or you can opt for Fulfillment by Amazon (FBA) global solutions.

How can we help?

With FBA, all you have to do is to ship your products to Amazon’s global fulfillment centers (warehouses) and Amazon will take care of the rest including storing, picking, packing, shipping, and localized 24/7 customer service.

Explore Fulfillment options

Step 4: Manage and grow your global business

Amazon has created tools and services to help you succeed in your export business. You can get your international revenue paid in INR directly to your bank account. If you wish to receive payment in any other preferred currency, Amazon Global Selling helps you with that as well.

How can we help?

Through the Linked Accounts feature, you can sell internationally to other marketplaces in just a few clicks and manage all your international business within Amazon through a single dashboard.

The Build International Listings tool (BIL) helps you list your products across marketplaces by adding offers and synchronizing prices. It also translates content in international languages such as German, Japanese, French, etc. BIL enables you to add numerous offers to additional marketplaces quickly.

Explore BIL

Watch: Success stories of our export champions

Our sellers tell you why they choose to export from India with Amazon Global Selling

We manufacture our products in Coimbatore and sell them in USA, UK, Germany and France. This has been possible only through Amazon.
SrinivasanAtmos Green

We started our journey on Amazon internatational marketplaces in 2016. We were wondering how to take our products to global customers and Amazon was the perfect fit.
Natasha Tuli and Amit SardaSoulflower

We have been selling on amazon.com (Amazon USA) since 2009. We are proud that we can sell Indian products in USA through e-commerce.
Rupesh SanghaviVirVentures

We have been selling on Amazon for three years. Our growth percentage is not in hundreds but thousands.
Mohammed MobashirEstalon Leathers

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E-commerce exports book: Amazon Exports Digest 2024

Exports Digest 2024 explores the transformative role of technology in shaping e-commerce exports. It showcases the latest data on top Indian states in terms of exports, bestselling Indian products, and top and emerging marketplaces.

Read online here

Export documentation
made easy

Amazon provides end-to-end guidance on requirements for export registration, product, tax, and shipping documentation, and payment reconciliation through Export Navigator. You can also connect with third-party experts who can help you obtain necessary documentats and licenses.

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