Exports > Amazon Global Selling > Listing

How to list products on Amazon?

Learn how to list your products on Amazon global marketplaces and export from India with ease.

What is listing?

To start selling on Amazon global marketplaces, you first need to list products on Amazon. You can either match an existing product listing (if somebody else is already selling the same product on Amazon), or create a new listing (if you are the first or only seller). The specific way sellers upload and list their products varies depending on their selling plan. To put it simply: Sellers using a Professional seller account have the option of listing their products in large batches using bulk uploading or inventory management with third-party systems, while Individual sellers list products one at a time.

To list your product, you need to have your product SKU details (e.g. Barcode, UPC, EAN) and in some cases, product information (features, model number, size, expiry date, etc).

What you need to start listing products

In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.

In addition to a product ID, here’s some of the important information that goes into each product listing:
• SKU
• Product title
• Product description and bullet points
• Product images
• Search terms and relevant keywords

How to list a product on Amazon marketplaces?

To list your products on Amazon global marketplaces, you can either find your products if they are already selling on Amazon or create a new product page if your products are not yet available on Amazon marketplaces (shopping sites). To showcase your products, you need to list them from your Seller Central account in one of these ways:

For products that are available on Amazon marketplaces

Search and match product

Adding a new offer by matching or scan the product barcode or ISBN using the Seller App

Learn more

For new products as well as existing ASINs

Upload listings in bulk

Upload details in bulk using standard and custom upload templates

Learn more

For new products, not yet listed on Amazon

Create a new product listing

Create a new listing by uploading product images and fill in the details

Learn more

How to search and match products?

If the product you want to sell is already listed on Amazon global marketplaces, all you have to do is select the product, add the price at which you want to sell the product, and the number of units that you want to sell. This is ideal for sellers who have few products (less than 50-100) to list per month.

For finding the match to your product, you can use UPC/EAN, product name, model number, Brand name etc., and add your price and quantity if the product you wish to list and sell is an exact match of the existing ASIN on Amazon.

Search for your product using product name, UPC, EAN or ISBN

Adding a new offer - Scan product barcode

Scan barcode for products with UPC, EAN or ISBN

Adding a new offer - Bulk Product Upload

Upload details in bulk using standard and custom upload templates

Learn more about searching your products

Amazon jargon:

ASIN

ASIN stands for Amazon Standard Identification Number and is a 10-character that is generated automatically. It is an alphanumeric identifier that helps with product identification from the catalog. But if you are creating a new listing, your product will automatically be given a new unique ASIN.

How to list your products in bulk?

Sellers using a professional seller account have the option of listing their products in large batches using bulk uploading or inventory management. If you want to sell your products in bulk (100-1,000 products), you can upload products under two categories — a new product on Amazon or an already existing Amazon product.

You can use inventory file templates to list your products in Amazon.in. You can create a template to suit your specific requirements and list different types of products across multiple categories using one custom template.

Watch how to list your products in bulk

Create a new listing

If your product is currently not available for sale on Amazon marketplaces, you will need to create a new listing, so that customers can find all the relevant information about it. When you list a product on Amazon, it automatically generates an ASIN (Amazon Standard Identification Number).

Creating a new product on Amazon marketplace requires you to provide product information and images as per Amazon style guides. Here are some of the details required for a new listing:

Title

200 characters max, capitalize the first letter of every word

Images

500 x 500 pixels or 1,000 x 1,000 to increase listing quality as per Amazon Image Guidelines

Variations

Such as different colors, scents, or sizes

Bullet points

Short, descriptive sentences highlighting key features and benefits

Featured offer ("Offer Display")

The featured offer on a detail page. Customers can either click on “Add to Cart” or “Offer Display”

Other offers

The same product sold by multiple sellers offering a different price, shipping options, etc.

Description

Optimize using keywords to improve listing discoverability

How to list products that do not have barcode?

Amazon uses product IDs to identify the exact item being sold. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.

If the product you sell does not have a barcode or a Global Trade Item Number (GTIN), you can request a GTIN exemption to sell your products on Amazon international marketplaces. Once we have reviewed and approved your application, you will be able to list your products.

Protection for brand owners

Brand Registry

If you are the manufacturer and brand owner of the products you are selling, consider enrolling in Amazon Brand Registry — a free service that gives you greater control over product detail pages that use your brand name. It unlocks a range of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.

Learn more

Get help with listing

Have you started listing your product, but don't know how to proceed? You can use one of the following options to get your queries resolved.

Weekly webinars

If you are listing your products on your own, you can always learn the process from experts by attending webinars conducted every week.

Check and register for webinars here

Service Provider Network

The Amazon Service Provider Network (SPN) also lets you get paid support from third-party professionals to help you list your products on Amazon. SPN not only helps you with listing but also provides support for a variety of exporter needs.

Visit SPN here

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How to list products on Amazon?

What is listing?

What you need to start listing products

How to list a product on Amazon marketplaces?

How to search and match products?

Amazon jargon:

ASIN

How to list your products in bulk?

Create a new listing

How to list products that do not have barcode?

Protection for brand owners

Brand Registry

Get help with listing

Weekly webinars

Service Provider Network

Amazon jargons

GTIN

SKU

EAN

Sell across the world with Amazon Global Selling

Register now to export from India

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