Frequently Asked Questions

Get assistance in every step of your export journey with Amazon Global Selling.


What is Amazon Global Selling?
Amazon Global Selling is an e-commerce exports program that enables Indian MSMEs/entrepreneurs/retailers sell their Indian products to international consumers across the world via Amazon international marketplaces.
How does Amazon Global Selling work?
Amazon Global Selling gives access to sell in 18 international marketplaces in Americas (US, Canada & Mexico), Europe (Spain, France, Italy, Germany, Sweden, Netherland, Poland, Turkey & UK), Middle East (UAE, Saudi Arabia) & Asia-Pacific (Japan, Singapore & Australia).

With this program, Indian MSMEs/entrepreneurs/retailers can list and sell their products on Amazon’s international marketplaces such as,,, etc., enabling them to showcase their products to millions of customers across 200+ countries and territories.
What export products can I sell on Amazon international marketplaces?
An Indian exporter can sell a range of products on Amazon across 30+ categories. The top selling product categories from Indian sellers are:
  • Home textile: Bedsheets, kitchen linen, home décor, pillow covers, curtains, carpets, rugs
  • Apparel: Men’s garments, womenswear, kid's fashion, ethnic wear like salwar suits, kurta, lehenga, silk saree
  • Jewelry: Fashion & fine jewelry
  • Leather: Wallets, bags, footwear, accessories
  • Health & personal care: Bath towels, home care, toiletries, bath and body products, essential oils
  • Consumables: Tea, spices like black pepper, cardamom, cinnamon, coffee
  • Ayurveda: Organic products, Health supplements, medical items, food & dietary supplements
  • Beauty products: Personal grooming, makeup, cosmetics, beauty accessories
  • Toys & sport goods: Kids toys, learning/activity boxes, robotic and educational toys, cricket kit
  • Office products & furniture: Notepad, novelties, cane and wooden furniture
  • Electronics: Cell phone devices, electronic accessories, musical instruments, computers, tools, video & DVD, camera
  • Books: Educational, novels, guides
Each product category may require separate licenses and documents, specific to the region of export, origin country and shipping mode. You can use Amazon’s third-party Service Provider Network for assistance in export compliance.
How can I start selling globally?
All you have to do is
  • Select the product you want to sell
  • Select the marketplace where you want to sell on
  • Register with Amazon Global Selling & list your products
  • Ship your products by yourself or use Fulfillment by Amazon (FBA)
Amazon shall assist you with
  • Storage of your products in state of the art fulfillment center
  • Showcase your product to customers who are searching for the same across the world
  • Packing & delivering the product to customers once order is placed
  • Provide assistance in returns and warehouse
  • Credit payments to your bank account in INR or in international currencies, as per your preference.
  • Offer tools to promote your products and brand on Amazon international marketplaces
  • Provide guidance on key export documentation and compliance requirements for you to get started
Please note: To register to sell in US, Europe, Japan and Australia on Amazon (professional selling plan), a subscription fees of USD 39.99 (US), EUR 25 (EU), JPY 4,900 and AUD 49.95 (AU) is charged. For the same, you will be required to provide a valid international credit card.
Where can I sell in Americas?
With Amazon Global Selling, you can export to USA, Canada, Mexico and Brazil and reach millions of international customers. Create 1 account today and start selling in 3 marketplaces: (USA), (Canada) & (Mexico)
Have queries to register in North America? Call us on our toll-free number: 18005724444
What do I need to register as a seller on Amazon?
You can register yourself as a seller in Amazon international marketplaces in 15 minutes:
  • Email address & mobile number
  • Valid business address
  • Credit card (international transaction enabled)
  • National identity proof (Aadhar or passport or driving license)
  • Business/individual bank statement
In addition to the above documents, you need a few other documents and licences depending on your destination country and product category. For instance, you need VAT document to export to Europe. Amazon has a list of trusted third party service providers who can help you in getting required export documentation.
I don’t have a Amazon India seller account. Can I still sell on other Amazon marketplaces?
Yes, you do not need an Amazon India seller account to sell globally. Simply register and create a seller account in the Amazon marketplace you want to sell your products in. Amazon global seller support is available for your help at each step.
I am already selling on and have a seller central account. How can I sell globally with Amazon?
If you are already selling on, all you need to do is decide the country you want to sell in and simply follow the easy steps mentioned in the sell globally section within seller central.
How is Amazon facilitating payments?
Amazon ensures that the amount gets credited in your preferred bank account & in your preferred currency (INR, USD, GBP, EUR, YEN, AED, etc.).
Are there any country/marketplace level regulatory requirements? If so, does Amazon gives any assistance for the same?
To export from India, sellers have to obtain certain export documents and comply with regulations. Export documents and compliance depends on the product category, origin (India) and destination country. To make your export journey easy, Amazon supports you by providing guidance on the key requirements and regulations, and connects you with experts who will assist you in obtaining your documentation through the Exports Compliance dashboard.
What is the limited period offer to register and get three-month subscription at $1*?
Amazon is offering a three-month subscription at a discounted price of $1 to India-based sellers who register with Amazon Global Selling. You pay a total of $1 for the first three month’s subscription ($1 for first month and $0 for 2nd and 3rd month respectively) instead of paying $39.99 per month and avail savings of $118.97. This offer is limited to selling on Amazon USA, Canada and Mexico marketplaces.
My business isn't based in India. Am I still eligible for the waiver?
No, this promotional offer is only for India-based sellers.
Amazon Global Selling FAQ

Export compliance & logistics

What are the documentation requirements to sell and ship globally?
You would need to have IEC (Import Export Code), AD code from a bank (Authorised dealer code), KYC documents for yourself and your company, product-specific documentation, if your product requires additional documentation like FDA certificate for health, beauty and grocery products, CPC for toys. You also need destination country specific documentation to do business in that particular country marketplace (Eg: Europe VAT).
I don’t have this documentation. How can I get this documentation done for my company?
You can get in touch with our taxation and compliance service providers who will help you with the documentation you need to export. Refer to the link of all documentation needed on the page, and you would find the service provider contact details. You can also refer to this link for the list of all service providers for all regulatory requirements.
To make your export journey easy, Amazon supports you by providing guidance on the key requirements and regulations, and connects you with experts who will assist you in obtaining your documentation through the Exports Compliance dashboard.
How do I avail Amazon partnered carriers for my logistics requirements for Amazon global marketplaces?
You can find contact details of our partnered logistics providers as well as their service provider network links through which you can directly get in touch with them. They will guide you for the onboarding process, as well as assist you in shipping your products directly to international customers or to the Amazon warehouses.
I don't want to use Amazon partnered carriers to manage both my logistics to international customers & to international Amazon warehouses? Can I use my own carriers for the same?
Yes, you can use your own carriers to manage your logistics directly to international customers as well as to Amazon warehouses.
I already have better/negotiated rates with these carriers myself. Is it compulsory to use Amazon negotiated rates?
You can choose to use your own rates with these carriers as this page will just help you connect to the carriers. It would be your decision to use your own rates or Amazon negotiated rates with these carriers. Although for seller central integrated solution to send FBA shipments, you will be able to use only Amazon negotiated rates to ship FBA shipments.
Do I get shipment insurance with these carriers at Amazon negotiated rates?
No, shipment insurance is not included in Amazon negotiated rates. If you want, you can avail shipment insurance directly with the carriers. They will guide you on the process for the same.
What if I don't get good service or have feedback or an escalation with the Amazon partnered logistics carriers?
For any feedback or escalation with the carriers mentioned above, please get in touch with us on, and we will look into it and take appropriate action. You are free to share and read Amazon global selling reviews, our Amazon Global Selling seller support team will assist you at the earliest.
I want to sell in marketplaces other than the ones mentioned i.e. Japan, Australia. Do you have Amazon partnered carriers for the same?
We currently don't have Amazon partnered carriers & rate cards for shipping from India to Japan & Australia. However, you can get in touch with the partnered carriers, and avail their own rate card for shipping to Japan, Australia and other marketplaces not mentioned above. You can also get in touch with the service providers for taxation and compliance to understand documentation requirements for these marketplaces.
Amazon Global Selling logistics FAQ

Managing your Account

How do I list my products on Amazon's international marketplaces?
You can use our web-based interface to list your products one at a time or excel-based inventory files to list in bulk. The procedure and information required will vary depending on whether your products are already in the Amazon marketplace catalogue. Amazon global seller support is also available to guide you with the needful.

Once you complete your registration for selling on Amazon, you will be guided on the steps needed to list your products. You can choose to avail the listing services from Service Provider Network as well.
How do I manage my international orders on Amazon?
You can view your orders and manage them through “Manage Order” inside Seller Central. If you are using Fulfilment by Amazon, your orders will be fulfilled and shipped by Amazon. If you choose to store and deliver your products on your own, you need to pack and ship products to customers and then confirm to the customer about the shipment through your Seller Central account.
How can I list a product that do not have barcodes?
If the product you sell does not have a barcode or a Global Trade Item Number (GTIN), you can request a GTIN exemption to sell your products on Amazon. Once we have reviewed and approved your application, you will be able to list your products.
Amazon global seller account


Do you offer protection against fraud?
Yes. Amazon helps you protect against fraudulent orders placed on your products and payment fraud. Amazon's global selling customer care team takes care of the customers’ queries as well.
Can customers leave feedback and why is customer feedback important?
Yes. Customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon. It’s the best way for customers to identify you as a trustworthy seller. Positive global selling reviews on Amazon improves your rating on the Offer Listing Page and that is one of the first things that customers see. We have observed that customers are more likely to purchase products from sellers with higher ratings. Your feedback rating is a key metric used by Amazon to measure your performance.
Can I get assistance on my queries about selling on Amazon?
If you are not currently selling on Amazon globally and want to learn more, you can email your queries to along with your details. Our team will respond to you after reviewing your information with next steps. You can also contact Amazon global seller support once you complete your registration through your Seller Central account.
Amazon Global Selling services FAQ

Register now and get three-month subscription at just $1*

This offer is limited to selling on Amazon USA, Canada and Mexico marketplaces.
Register with Amazon Global Selling and pay a total of $1 for the first three month’s subscription*.
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