Amazon Global Selling > Pricing > Europe

Get 3-month subscription at just £1 for the UK and €1 for Germany*

How much does it cost to sell in Europe?

Amazon allows you to choose the most suitable export cost from India to Europe as per your business goals.

Subscription fee

Based on your business plan, what you want to sell and the destination country, you can decide the selling plan — individual or professional.

See plan comparison

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category. Most referral fees are between 8% and 15%.

See referral fees

Shipping cost

The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).

See fulfillment fees

Other costs

Some sellers may incur additional fees (such as long-term storage fees) or pay for optional programs like Advertising or premium account services.

See other costs

Did you know?

Getting paid and paying fees

When you set up a seller account, you'll provide a credit or debit card (international transactions enabled). Amazon will charge the credit card to cover your fees, and proceeds from any sales will be deposited into your bank account.

Get 3-month subscription at £1 for the UK and €1 for Germany*

Amazon is offering first three-month subscription at a discounted price of $1 (£1 for the UK and €1 for Germany) to India-based sellers who register with Amazon United States, Canada, Mexico, the UK and Germany.

You pay a total of $1 (£1 for the UK and €1 for Germany) for the first three month's subscription ($1 (£1 for the UK and €1 for Germany) for first month and fee waiver for 2nd and 3rd month) instead of paying $39.99 per month

You avail savings of $118.97.

Register for the first time to sell on any of the following marketplaces: the United States, Canada, Mexico; and complete your registration between Nov 8, 2022 and June 6, 2024
OR
Register for the first time to sell on any of the following marketplaces: the United Kingdom and Germany and complete your registration between Oct 4, 2023 and March 31, 2024

Limited period offer. *Terms and conditions apply

Selling plans

As a seller, you have the freedom to pay per sale or stick to a flat monthly Amazon Global Selling subscription fee. You can change or cancel your plan any time. Refer to the details as follows:

Plans

Individual

Professional

£

0.75

(excl. VAT)/ item sold

+ additional cost

£

25

(excl. VAT) / month

+ additional cost

Overview

This plan might be right for you if...

• You sell fewer than 35 units a month

• You sell more than 35 items a month

• You're still deciding what to sell

• You want to advertise your products

• You don't plan to advertise or use advanced selling tools

• You want to qualify for top placement on product detail pages

• You want to use advanced selling tools, like APIs and reports

• You want to sell products in restricted categories

Selling plan features

Add new products to the Amazon catalog

Grow your business with Fulfillment by Amazon (FBA)

Apply to sell in additional categories

Save time creating listings in bulk

Manage inventory with feeds, spreadsheets, and reports

Qualify for top placement on product detail pages

Increase selling efficiency with API integration

Set your own shipping fees for non-media products *

Attract shoppers with on-site advertising tools

Run promotions including free shipping

Add multiple users to your account

* Media products include books, music, video, and DVD

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price that includes unit price, shipping cost, and any gift-wrapping charges or a minimum amount (starting £ 0.25), whichever is greater. Referral fees are in addition to selling plan fees, which is a part of the Amazon Europe seller fees structure.

Category referral fees

Referral fees vary by category, as listed below.

Product category

Referral fee percentage

Referral fee minimum

Product category-wise referral fees

Additive Manufacturing

12.24%

£0.25

Amazon Device Accessories

45.9%

£0.25

Baby Products (excluding baby clothing)

· 8% for products with a total sales price of £10.00
· 15% for products with a total sales price greater than £10.00

£0.25

Beauty

· 8% for products with a total sales price of £10.00 or less, and
· 15% for items with a total sales price greater than £10.00

£0.25

Books, Music, VHS, DVD¹

15.3%

Business, Industrial & Scientific Supplies

15.3%

£0.25

Car and motorbike

· 7.14% for Car & Motorbike electronic devices
· 12.24% for Car & Motorbike electronic accessories
· 15.3% for remaining Car & Motorbike products

£0.25

Clothing, shoes, and handbags²

For Fulfilment by Amazon (FBA) and Seller Fulfilled Prime selections:
· 15.3% for the portion of the total sales price up to £40.00
· 7.14% for any portion of the total sales price greater than £40.00
For all other selections:
·15.3% flat fee

£0.25

Computer accessories

· 15.3% for the portion of the total sales price up to £100.00
· 8.16% for any portion of the total sales price greater than £100.00

£0.25

Computers

7.14%

£0.25

DIY and tools

12.24%

£0.25

Education supplies

15.3%

£0.25

Electronic accessories

· 15.3% for the portion of the total sales price up to £100.00
· 8.16% for any portion of the total sales price greater than £100.00

£0.25

Flow control and filtration

12.24%

£0.25

Fluid transfer

12.24%

£0.25

Food service

15.3%

£0.25

Furniture

· 15.3% for the portion of the total sales price up to £175.00
· 10.2% for any portion of the total sales price greater than £175.00 (excluding mattresses, which will be charged 15.3% on total sales price)

£0.25

Grocery and gourmet food

· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00

Health and personal care³

· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00

£0.25

Home and kitchen

15.3%

£0.25

Industrial electrical supplies, industrial tools, and instruments

12.24%

£0.25

Jewellery

· 20.4% for the portion of the total sales price up to £225.00
· 5.1% for any portion of the total sales price greater than £225.00

£0.25

Large appliances (with the exception of accessories, microwaves, and range hoods)

7.14%

£0.25

Material handling

12.24%

£0.25

Metalworking

12.24%

£0.25

Musical instruments and DJ

12.24%

£0.25

Personal care appliances³

· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00

£0.25

Renewable energy supplies

12.24%

£0.25

Software

15.3%

Sports and outdoors

15.3%

£0.25

Tyres⁴

7.14%

£0.25

Video games — games and accessories

15.3%

Video games — consoles

8.16%

Watches

· 15.3% for the portion of the total sales price up to £225.00
· 5.1% for any portion of the total sales price greater than £225.00

£0.25

Handmade⁵

12.24%

£0.25

Everything else ³

15.3%

£0.25

1 Starting in January 2021 (the exact date will be communicated closer to launch), the Referral Fee for UK Books will change from 15.3% to 5.1% for products with a total sales price below £5.00. The referral fee will remain unchanged at 15.3% for products with a total sales price greater than or equal to £5.00.
2 The referral fee rates for FBA and Seller Fulfilled Prime selections are valid for the promotional period from 1 March 2020 through 30 April 2021. The promotional period was extended from the initial end date of 28 February 2021 due to COVID-19 related restrictions EU selling partners faced during March and April 2020.
3 For more details on the different types of categories/products within Health & Personal Care and Personal Care Appliances, please check this link.
4 Effective since 22 July 2019.
5 For selling partners on Amazon Handmade, the reduction of the referral fee from 15.3% to 12% applies until 31 December 2021. Check this link for more.

Shipping fees

Shipping fees vary based on the fulfillment method you choose. With Amazon Global Selling, you can either choose to ship products yourself directly to customers or use Fulfillment by Amazon (FBA). In case of self-ship, the shipping cost depends on the third party logistics provider you choose. For FBA, the fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on weights and dimensions of your product. Amazon Global Selling fees will depend on your choice of shipping.

Learn about fulfillment and shipping options

Other costs

Charges incurred on advertisements and promotions you run on your Amazon seller account to increase sales, costs associated for inventory or any other products and tools you use through your account will be factored in for your fees.

Amazon Advertising

Attract customers from the time before they even realize they need your product to the time they’re purchasing it. Amazon Advertising use a cost-per-click, auction-based pricing model, meaning you set the maximum amount that you’re willing to pay when a shopper clicks your ad.

Learn more about advertising

Brand Registry

Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free. It unlocks a range of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.

Learn about Brand Registry