GLOBAL SELLING

How much does it cost to sell in Europe?

The cost structure to sell on Amazon in Europe depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible allowing you to choose the most suitable combination for your business goals.
Cost to sell in Europe

Amazon fee structure to sell in Europe

By registering yourself as a seller in Europe, you can get access to sell in amazon.co.uk (UK), amazon.es (Spain), amazon.fr (France), amazon.de (Germany), amazon.nl (Netherlands), amazon.it (Italy) & amazon.se (Sweden). The below details are the standardized Amazon Europe seller fee structure for Indian exporters.
Amazon global selling price
Subscription Fee
Based on region where you want to sell and the selling plan you choose.
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selling fee based on category
Referral Fee
Based on the product category. Most referral fees are between 8% and 15%.
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Fulfillment by Amazon FBA
Shipping Cost
Based on your shipment method - whether you fulfill your own orders or use Fulfillment by Amazon (FBA).
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fee based on delivering orders to online shoppers
Other Cost
Additional fees depending on the optional programs you choose like advertising or premium account services.
Monthly subscription fee, referral fee and shipping cost are the major components of the cost structure to sell internationally. The shipping fee varies based on the type of fulfillment methods you have chosen. You can choose the self-ship or merchant fulfillment method (you ship the products directly to customers once you receive the order) or you can opt for the Fulfillment By Amazon (FBA) option. In FBA, you can ship the products to Amazon's international fulfillment centres (warehouses). Amazon stores the products and delivers them once customers order the products.
Subscription Fees
As a seller, you have the freedom to pay per sale or stick to a flat monthly Amazon seller fees in Europe. You can change or cancel your plan any time. We recommend you opt for a Professional Selling account (flat monthly fee). Refer to the details as follows:
Selling plan
Individual
Professional
Fees
£ 0.75 (excl. VAT) / item sold
£25(excl. VAT) / month+ Additional cost*
Recommended plan
Selling Plan Features
Limited to
Sell less than 35 units/ month
Sell unlimited units/ month
Add new products to the Amazon catalog
Yes
Yes
Grow your business with Fulfillment by Amazon
Yes
Yes
Apply to sell in additional categories
-
Yes
Save time creating listings in bulk
-
Yes
Manage inventory with feeds, spreadsheets, and reports
-
Yes
Qualify for top placement on product detail pages
-
Yes
Increase selling efficiency with API integration
-
Yes
Set your own shipping fees for non-media products (except Books, Music, Video, and DVD)
-
Yes
Attract shoppers with on-site advertising tools
-
Yes
Run promotions including free shipping
-
Yes
Add multiple users to your account
-
Yes
Referral Fees
For every item sold, sellers pay Amazon a percentage of the total price that includes unit price, shipping cost, and any gift-wrapping charges or a minimum amount (starting £ 0.25), whichever is greater. Referral fees are in addition to selling plan fees, which is a part of the Amazon Europe seller fees structure.
Product category wise referral fees
Product category
Referral fee percentage
Referral fee minimum
Additive Manufacturing
12.24%
£0.25
Amazon Device Accessories
45.9%
£0.25
Baby Products (excluding Baby
Clothing)
· 8% for products with a total sales price of £10.00
· 15% for products with a total sales price greater than £10.00
£0.25
Beauty
· 8% for products with a total sales price of £10.00 or less, and
· 15% for items with a total sales price greater than £10.00
£0.25
Beer, Wine & Spirits
10.2%
-
Books, Music, VHS, DVD 1
15.3%
-
Business, Industrial & Scientific Supplies
15.3%
£0.25
Car & Motorbike
· 7.14% for Car & Motorbike electronic devices
· 12.24% for Car & Motorbike electronic accessories
· 15.3% for remaining Car & Motorbike products
£0.25
Clothing, Shoes and Handbags 2
For Fulfilment by Amazon (FBA) and Seller Fulfilled Prime selections:
· 15.3% for the portion of the total sales price up to £40.00

· 7.14% for any portion of the total sales price greater than £40.00

For all other selections:
·15.3% flat fee
£0.25
Computer Accessories
· 15.3% for the portion of the total sales price up to £100.00

· 8.16% for any portion of the total sales price greater than £100.00
£0.25
Computers
7.14%
£0.25
DIY & Tools
12.24%
£0.25
Education Supplies
15.3%
£0.25
Electronic Accessories
· 15.3% for the portion of the total sales price up to £100.00

· 8.16% for any portion of the total sales price greater than £100.00
£0.25
Flow Control & Filtration
12.24%
£0.25
Fluid Transfer
12.24%
£0.25
Food Service
15.3%
£0.25
Furniture
· 15.3% for the portion of the total sales price up to £175.00

· 10.2% for any portion of the total sales price greater than £175.00 (excluding mattresses, which will be charged 15.3% on total sales price)
£0.25
Grocery & Gourmet
· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00
-
Health & Personal Care3
· 8.16% for products with a total sales price up to £10.00
· 15.3% for products with a total sales price greater than £10.00
£0.25
Home and Kitchen
15.3%
£0.25
Industrial Electrical Supplies, Industrial Tools & Instruments
12.24%
£0.25
Jewelry
· 20.4% for the portion of the total sales price up to £225.00
· 5.1% for any portion of the total sales price greater than £225.00
£0.25
Large Appliances (with the exception of Accessories, Microwaves and Range Hoods)
7.14%
£0.25
Material Handling
12.24%
£0.25
Metalworking
12.24%
£0.25
Musical Instruments & DJ
12.24%
£0.25
Personal Care Appliances3
· 8.16% for products with a total sales price up to £10.00

· 15.3% for products with a total sales price greater than £10.00
£0.25
Renewable Energy Supplies
12.24%
£0.25
Software
15.3%
-
Sports & Outdoors
15.3%
£0.25
Tyres4
7.14%
£0.25
Video Games - Games & Accessories
15.3%
-
Video Games - Consoles
8.16%
-
Watches
· 15.3% for the portion of the total sales price up to £225.00

· 5.1% for any portion of the total sales price greater than £225.00
£0.25
Handmade5
12.24%
£0.25
Everything else ³
15.3%
$0.30
1 Starting in January 2021 (the exact date will be communicated closer to launch), the Referral Fee for UK Books will change from 15.3% to 5.1% for products with a total sales price below £5.00. The referral fee will remain unchanged at 15.3% for products with a total sales price greater than or equal to £5.00.
2 The referral fee rates for FBA and Seller Fulfilled Prime selections are valid for the promotional period from 1 March 2020 through 30 April 2021. The promotional period was extended from the initial end date of 28 February 2021 due to COVID-19 related restrictions EU selling partners faced during March and April 2020.
3 For more details on the different types of categories/products within Health & Personal Care and Personal Care Appliances, please check this link.
4 Effective since 22 July 2019.
5 For selling partners on Amazon Handmade, the reduction of the referral fee from 15.3% to 12% applies until 31 December 2021.
Shipping Cost
The shipping cost will be included in Amazon seller fees based on the fulfillment method you choose. With Amazon, you can either choose to ship the products by yourself ('self-ship') directly to customers or use Fulfillment by Amazon (FBA). In case of self-ship, the shipping cost depends on the 3rd party logistics provider you choose. In case of FBA, the fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns. Fees are based on the weight and dimensions of your product.
Other Costs
The Amazon Europe seller fees for Indian exporters includes charges incurred on advertisements and promotions you run within Amazon to maximize your sales, costs associated with 'Multi-Channel Fulfillment' i.e. shipping the products to customers if they have shopped offline or through your own ecommerce site or any other service/solution you are availing from Amazon.
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