Ready to start selling online? Get powered with 36k worth benefits. Explore now

From home-grown
to well-known

with Amazon.in

Register with a valid GSTN and an active bank account to become an Amazon.in seller.
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Man selling his home products online

On an average 71% of the new sellers get their first sales within 4 weeks of starting their business.1

Build your Brand with Us

300M+

Unique visitors per year visit Amazon.in.2

99.3%

Indian pincode reach for delivery.2

38K+

Sellers achieved their highest-ever single day sales during festive events.2

14L+

Sellers are selling on Amazon.in.2

Get a head-start to selling with us

Create your seller account
✕

Benefits worth ₹36K

Start your business on Amazon.in and get the opportunity to get benefits worth ₹36,000
Selection benefits – up to
₹5,000
Listings to be done within 28 days from date of launch.
Applicable on branded listings.
Seller must be launched on or after February 1, 2025.
Ad benefits – up to ₹26,000
₹1,000 Initial sign up promotional credits.
₹15,000 promotional credits if spends > ₹50,000.
Upto ₹10,000 promotional credits + 2-month free Ad Account Management Support.
Seller must be launched on or after December 1, 2024.
FC inbound benefits – up to ₹5,000
Inventory > ₹50,000 within 62 days of launch.
Seller should have branded listing as well.
Seller must be launched on or after January 1, 2025.
Learn More
✕

Highest-ever selling fee drop

Join us as a seller and get charged zero referral fee on over 1.2 crore products. Highest-ever fee reduction.
Zero referral fee for products under ₹300
Enabling significant savings on low-price items for sellers.
Fee drop across major selling categories
Applicable to 135+ product categories like apparel, shoes, fashion jewelry, grocery, home décor, etc.
Simplified flat shipping rate
For sellers using external fulfilment. National shipping rates now start at ₹65, down from ₹77.
Savings on sale of second unit
Sellers shipping more than one unit at a time stand to see up to 90% savings in selling fees on the second unit.
Learn More
✕

Secure, transparent & 7-days payments

Selling on Amazon.in will ensure you get paid every 7-days and have complete transparency.
Transparent category-based fee
Enjoy transparent category-based fee structure starting as low as 2%, allowing you to maximize your profits while selling on Amazon.in.
Secure payment systems
Experience hassle-free payments with Amazon's secure payment processing system that automatically transfers funds to your registered bank account.
Quick 7-day payment cycles
Get paid up to 6 times faster than traditional retail, helping over 1 million+ sellers keep their business running smoothly with payments every 7 days.
Learn more about the Fee-structure

Make Amazon.in your next big move

STEP 1

Join Amazon.in

Create a seller account in 5 simple steps.
You ask why?

STEP 2

Sell your Products

Choose your store name, pick up address and start listing your products.
You ask why?

STEP 3

Build your Brand

Register in Amazon brand registry and activate a suite of brand building tools.
You ask why?

STEP 4

Amplify your Reach

Get access to crores of customers & 18 marketplaces globally.
You ask why?
✕
Tap into India's largest online marketplace with 48-hour account activation and simple registration.1
✕
Turn inventory into sales faster with 28,000+ daily orders and secure 7-day payment cycles.2
✕
Register with Amazon Brand Registry to unlock powerful tools used by 182,000+ brands to expand their reach.2
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Access customers across 99.3% of all servicable pincodes through Amazon's extensive delivery network.2

Craft your success story with us

Sale events

Participate in Amazon.in sale events

Amazon's premier shopping events - including Great Indian Festival, Prime Day, and seasonal sales - create multiple high-volume selling windows annually. With 5-7x customer traffic surge and special promotional features, sellers can boost visibility and sales across categories while reaching Prime members and new customers.
Watch full video
"Our first Great Indian Festival was a big surprise for us, we saw a surge of 10x in sales and last year Amazon helped us close a 2 Cr B2B deal which we fulfilled in 48 hours".3
headshot image of Jennifer Conley - Channel Marketing Manager at Sony
Ankush Dadu
Director, Anand Sweets and Savouries

In 2024, sellers saw a 40% and 50% surge in sales respectively during Prime Day and Great Indian Festival.2

Tools to scale

Boost business with advanced seller tools

Make data-driven decisions with access to 40+ real-time business metrics, automated tools for pricing, inventory, and advertising to drive growth.
Watch full video
"We use many Amazon tools like Amazon Pi, Brand Analytics and Consumer Voice, which helps us in understanding the demand pattern, improve products & launch better offerings".3
headshot image of Jennifer Conley - Channel Marketing Manager at Sony
Prashanta Roy
Head of Digital commerce, Waree Energies Limited

Access tools that help sellers automate pricing, inventory, and advertising decisions daily.

Seller dashboard

Manage your business anytime, anywhere

Track daily performance, check real-time order notifications, inventory alerts, and customer insights through a centralized platform that processes over 28,000 orders daily across India.
Watch full video
"Using the Amazon dashboard and Account Management support, we were able to get firsthand insight into customer behaviour & demand patterns".3
headshot image of Jennifer Conley - Channel Marketing Manager at Sony
Sudeep N
Co-founder & CEO, Waterscience

Respond 2.5x faster to customer queries using the mobile Seller Central app.4

See what our sellers have to say3

Watch

Watch

Watch

Downloadable resources for you

Sell smarter and faster with our beginner's guide

Download Beginner's guide

Grow your brand with our brand e-book

Download Brand e-book
✕
Answer 4 simple questions and download the Beginner's guide to selling on Amazon.in
What product category are you selling or planning to sell on Amazon?*
How can we reach out to you?*
Please give us another means to reach you?*
What is your biggest challenge in starting to sell on Amazon?*
Download now
Disclaimer - By entering your details and clicking on 'Submit', you hereby agree and acknowledge that the information submitted by you as part of this form will be used in accordance with the Amazon Privacy policy. By submitting your phone number, you also consent to be contacted by Amazon or any person acting on behalf of Amazon.
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Answer 4 simple questions and download the Brand e-book
What product category does your brand sell in?*
How can we reach out to you?*
Please give us another means to reach you?*
Are you just exploring or ready to start selling?*
Download now
Disclaimer - By entering your details and clicking on 'Submit', you hereby agree and acknowledge that the information submitted by you as part of this form will be used in accordance with the Amazon Privacy policy. By submitting your phone number, you also consent to be contacted by Amazon or any person acting on behalf of Amazon.

25% new brand owners on Amazon.in get their first one lakh in sale within 100 days of launch on average.1

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Featured content

Discover interesting news, blogs and social media posts from Amazon India
News
Amazon announces zero referral fees for over 1.2 crore products; highest-ever reduction in selling fees
Read the full aricle
Blog post
Reduce Your Amazon Selling Costs: Complete Guide to Fee Change 2025
Read the full blog
Social media post
Alert! 0% referral fee. Big savings, bigger profits!
Check the trending IG post

Help always on hand - Amazon Seller app

The Amazon Seller app is packed with features to help you manage and grow your e-commerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
illustration of the Amazon Seller app on a mobile device

Start selling today!

Put your products in front of millions of customers who search for Amazon.in everyday.
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1 Amazon Internal Data, 2023
2 Amazon Internal Data, 2024
4 Amazon Global Data, 2024
3 Disclaimer
The above information and claims have been provided by the independent third party Sellers and displayed by Amazon.in on an 'as-is' basis. Amazon.in makes no representations as to the accuracy, correctness, reliability or validity of such claims and information and does not provide any guarantees or warranties of any kind, express or implied, whatsoever in relation to the same.
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