Grow faster with exclusive benefits for new sellers

Get access to incentives across Ads, Selection, and Fulfillment, together worth up to ₹41,000 to help you gain visibility, expand your catalog, and scale operations faster.
Ad Credits

Gain product visibility and earn up to ₹26,000 in ad credits

Start using Amazon Ads to reach more customers while earning promotional credits that help bring traffic to your products.
Try FBA benefits

Let Amazon ship for you & save up to ₹10,000 in FBA benefits

New to Fulfillment by Amazon (FBA)? Try it with reduced costs and let Amazon handle storage, packing, delivery, and customer service.
Selection Incentive

Add more products & earn rewards up to ₹5,000

Build your catalog early and get rewarded for adding branded listings and fulfilling orders soon after launch.
Seller University

Complete learning path within 60 days of launch and unlock rewards worth up to ₹1 Lakh!

Complete Guide for New Sellers 65% of new sellers miss critical steps in their first few weeks. 'Selling on Amazon – A Complete Guide for New Sellers' shows you exactly what to focus on — no confusion, no guesswork. In under 1 hour, learn the key actions to launch strong and grow with confidence.
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New Seller Incentives

Get started with Up to ₹26,000 in Amazon Ads benefits

What you get:
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₹1,000 in promotional credits when you sign up for Amazon Ads
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Up to ₹10,000 in additional ad credits based on your first ads wallet recharge
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Recharge ₹3,000–₹4,999 in your Seller Ads Wallet get Additional Promotional Credits (APC) worth ₹3,000
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₹15,000 more in promotional credits when your ad spend crosses ₹50,000 within your launch + 2 months and your first time wallet recharge is >₹10,000
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Eligible sellers also get 2 months of free ad account management support from Amazon-verified partners
Who can avail:
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Sellers launching Amazon Ads on or after March 1, 2026
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India-based sellers selling on Amazon.in

Ship with FBA and save up to ₹10,000 on fees and fulfillment

What’s covered:
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No Pick & Pack fees
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No Weight Handling fees
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No Closing fees
Benefit limits:
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Valid for up to 100 units or ₹10,000, whichever comes first
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Applicable for 60 days from your first FBA offer going live
Who can avail:
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India-based sellers trying FBA for the first time
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Sellers enrolled in the Try FBA program

Earn up to ₹5,000 in rewards for expanding your catalog

What you need to do:
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Add branded (non-generic) listings within 28 days of launch
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Fulfill orders (net of cancellations and returns) in the same period
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Maintain a Late Dispatch Rate below 2%
What you earn:
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Rewards scale up to ₹5,000, based on the number of listings added and orders fulfilled
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Applicable across all categories and fulfillment methods
Who can avail:
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Sellers launched on or after January 1, 2026
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India-based sellers on Amazon.in

New Seller Incentives

Service

Incentives

Requirements

Advertising incentives (Amazon Ads)
Amazon Ads
Initial sign-up promotional ad credits of ₹1,000
Launch on Amazon Ads console on or after March 1, 2026
Promotional ad credits of ₹3,000 + 1-time campaign creation support
First ads wallet recharge in Launch + 2 months is ₹3,000–₹4,999
Promotional ad credits of ₹5,000 + 2-month free Accelerate Program
First ads wallet recharge in Launch + 2 months is ₹5,000–₹9,999
Promotional ad credits of ₹10,000 + 2-month free Accelerate Program
First ads wallet recharge in Launch + 2 months is ₹10,000 or more
Additional promotional ad credits of ₹15,000
Cumulative ad spend exceeds ₹50,000 within Launch + 2 months and first time wallet recharge is > ₹10,000
Try FBA promotion
Fulfillment by Amazon (FBA)
Pick & Pack fee waiver
India-based seller
Trying FBA for the first time
• Enrolled in Try FBA
• Promotion period: January 27, 2026 – March 31, 2026
Weight Handling fee waiver
India-based seller
Trying FBA for the first time
• Valid for up to 100 units or ₹10,000, whichever comes first
• Promotion period: January 27, 2026 – March 31, 2026
Closing fee waiver
India-based seller
Trying FBA for the first time
• Valid for 60 days from first FBA offer activation
• Promotion period: January 27, 2026 – March 31, 2026
Listing incentive (Selection rewards)
Listing / Selection
Rewards up to ₹5,000
• Seller launched on or after January 1, 2026
• Add 100+ branded (non-generic) listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹4,000
• Seller launched on or after January 1, 2026
• Add 50+ branded listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
• Seller launched on or after January 1, 2026
• Add 20+ branded listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹2,000
• Seller launched on or after January 1, 2026
• Add 20+ branded listings and fulfill 20+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹1,500
•Seller launched on or after January 1, 2026
• Fulfill 15+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible
Rewards up to ₹1,000
• Seller launched on or after January 1, 2026
• Fulfill 10+ orders within 28 days of launch
Late Dispatch Rate < 2%
All categories and fulfillment channels eligible

FAQs

Frequently Asked Questions - Advertising incentives
FAQ for "New Seller Incentive: Ad reward points up to ₹26,000"
What is the new incentive scheme from March 1, 2026?
What happens when the seller recharges ads wallet with ₹10K?
The seller would have received sign up promotional credits worth INR 1000 at the time of registration on the ad console. When the seller recharges INR 10K, ad wallet balance will become INR 8,474.58 [after deduction of GST @ 18% (applicable GST rate)]. The seller will get INR 10000 worth additional promotional credits. In total, the seller will have 19,474.58 in ads console to invest in ads. [INR 8474.58 in wallet & INR 11000 in promotional credits]
What are the different scenarios for promotional credits?
Who will be eligible for this promotions program?
The Promotion will be eligible for sellers who launch on Amazon Advertising from 00:00:00 hrs. (IST) on March 1st, 2026. The month in which the seller launched on Advertising will be “Launch Month”.
What will be the mode of payment of promotional credits?
The rewards will be given as Advertising promotional credits on Ad console / advertising.amazon.in
When will the seller get the promotional credits?
Sign up promotional credits will be available within 72 hours from the day on which the advertiser has registered on Ad portal. The APC for first recharge will be credited to your Amazon Ads Account within 3 workings from recharge. APC for cumulative spends will be credited between the 1st and 15th of the succeeding month from the end of the Launch + 2 months.
Where can the seller check the promotional credits in my ads account?
Seller can check in the advertising portal- Settings > Sponsored Ads Billing > Promotion Credits.
What is the validity of the promotional credits?
Sign up promotional credits is valid for a period of 180 days from the date of registration on Ads. Additional promotional credits are valid for a period of 2 months from the date of credit.
Seller used sign up & additional promotional credits for the first recharge & crossed the ₹50,000 spends in L+2 months. Will the seller be eligible to get the ₹15,000 offer?
Yes, the seller will be eligible to get this offer. Sign up & additional promotional credits can be used for ad spends to be eligible for the offer.
The seller did not do any recharge but crossed ₹50,000 spends in the launch + 2 month period. Will the seller be eligible to get the ₹15,000 worth additional promotional credits?
No. The seller will get the ₹15,000 additional promotional credits only if the first recharge is ₹10,000 and above.
Seller launch date is 1-Mar-2026. Seller registered Ad console on 2-Mar-26. Seller launched first campaign on 10-Mar-26. What will be the sign-up promotional credits? Will this offer be applicable? What will be the launch month (L) as per this scheme? What will be the L+1 month, L+2 month?
Yes. This offer will be applicable as the seller launched on Ads on or after 1-Mar-26. Launch month for the incentive structure will be Mar’26. L+1st month is April’26, Launch + 2nd month is May’26.
Seller launch date is 1-Feb-2026. Seller registered Ad console on 10-Mar-26. Seller launched first campaign on 12-Mar-26. What will be the sign-up promotional credits? Will this offer be applicable? What will be the launch month (L) as per this scheme? What will be the L+1 month, L+2 month?
Yes. This offer will be applicable as the seller launched on Ads on or after 1-Mar-26. Launch month for the incentive structure will be Mar’26 as the seller launched the first campaign in Mar’26. L+1st month is Apr’26, Launch + 2nd month is May’26.
How do I enroll on Accelerate Program for New advertisers [ANA]?
Once the recharge amount as per the eligible criteria is made, an Ad agency in the Amazon Ad Partner Network will be allocated. The partner will reach out on the registered contact number of the seller for onboarding procedure & service pack kick off.
What is the service pack under Accelerate Program?
Account Health check report including ads account analysis, diagnose & fix basic catalogue & listing issues
Account Audit & Planning Audit campaigns for performance & plan for 2 months
Biweekly Keyword Optimization to identify and add top performing keywords, negative keywords and remove nonperforming keywords
Biweekly Bids, Budgets & Targeting optimization basis performance, placement level bidding strategy
Min 2 New Ad Campaigns created by experts
Weekly Performance Report with sales, Ad Spends, RoAS, Impressions & Click CTR data.
Access to educational webinars on Amazon Ads
Min. 2 Calls per month from your account manager to review performance
Frequently Asked Questions - Try FBA promotion
FAQ for "New Seller Incentive: FBA fee waiver up to ₹10,000"
What is this New Seller Incentive Try FBA Promotion?
The New Seller Incentive Try FBA Promotion is for first-time FBA sellers, offering exemptions on Pick & Pack Fees, Weight Handling Fees, and Closing Fees to help reduce initial fulfillment costs.
Who all can avail this?
This promotion is available to India-based sellers who are using Try FBA for the first time or are currently availing it. To be eligible, sellers must be launched on Amazon.in and registered for Fulfillment by Amazon (FBA) while actively participating in the Try FBA promotion. The promotion runs from January 27, 2026, to March 31, 2026. For new sellers joining Try FBA, the promotion starts from the date their first FBA offer becomes active, while existing Try FBA sellers can avail the benefits starting January 27, 2026.
How can I participate?
To participate under the Promotion, a seller must:

a) Login here with the seller central credentials to register, you need to be registered for Fulfillment by Amazon ("FBA").
b) You are currently availing the Try FBA promotion.
Is the Promotion also available to existing Amazon.in sellers?
Yes, the promotion is available

(i) for sellers to Try FBA from the date on which the seller's first FBA offer became Active; and
(ii) for sellers already availing Try FBA, from January 27th, 2026.
Is there any product category excluded from the Promotion?
The Promotion is applicable across all product categories on Amazon.in
Is it applicable to all selection type?
Yes, the Promotion is applicable to all selection type as per Promotion terms and conditions.
Frequently Asked Questions - Listing incentive
FAQ for "New Seller Incentive: Selection rewards up to ₹5,000"
What is the New Seller Incentive Promotion?
Upon launching as a seller on Amazon.in after January 1, 2026 00:00:00 hrs, the seller is eligible for Rewards as follows:

Sellers who have launched on Amazon.in during the above mentioned period, have added selection and fulfill orders (net of cancellations and returns) within 28 days from launch date as per the following table:
AND
have a " Late Dispatch" rate of less than 2% during the Promotion Period

Non-generic selection is defined as selection with brand name not ‘Generic’.
Who all can avail this?
This Promotion is valid for all India based sellers launching on Amazon.in after January 1st, 2026 00:00:00 hrs, unless extended or revoked by Amazon in its sole discretion.
What is the duration of the Promotion?
The Promotion is valid for all new sellers launched on Amazon.in after January 1, 2026 00:00:00 hrs
How can I participate?
To participate under the Promotion, a seller must:
a) Login here with the seller central credentials to register.
b) Subscribe to the Promotion. Click on the ‘Participate now’ button on the Promotion Page.
How can a seller keep track of the Rewards?
A seller can track this in their “Rewards Balance” on the Amazon Seller Rewards’ website (https://seller-rewards.amazon.in). Sellers may redeem their Rewards online at Amazon Seller Rewards' website in accordance with the Rewards Program Terms.
Is the Promotion also available to existing Amazon.in sellers?
No, the promotion is only for sellers newly launched sellers after January 1, 2026.
Is there any product category excluded from the Promotion?
The Promotion is applicable across all product categories on Amazon.in
Is it applicable to all fulfilment channel?
Yes, Promotion is applicable to all fulfilment channels.
Is it applicable to all selection type?
Yes, the Promotion is applicable to all selection type as per Promotion terms and conditions.
Is the Promotion on selection valid for 28 days from launch even if I donot meet selection threshold but I am fulfilling the required orders? E.g I am an apparel seller with 5 non-generic selection within 15 days of launch. By the 20th day,I have fulfilled 30 orders. Do I get the INR 2,000?
No, a seller is eligible for the Promotion on selection only after the required thresholds of selection are met within 28 days of launch. E.g. The seller has not met the selection criteria as only 5 selection has been added.

Launch your business with Amazon.in

Get new seller benefits up to ₹41,000*