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Beginner's Guide to Selling on Amazon

A one-stop guide to help you begin your online selling journey with Amazon.in

What you need to sell on Amazon.in

You have to register as a seller on Amazon Seller Central to sell on Amazon.in. To create a seller account, you need only two things:
You require only 2 things to sell on Amazon.in
OR
GST or PAN
Active Bank Account
Have both? Start your registration:

Amazon jargon:

Seller Central

Seller Central is the website where sellers log in to manage their Amazon.in sales activity. You can list products, manage inventory, update pricing, communicate with buyers, monitor your account health and get support.

How to add your products on Amazon.in

After creating an account on Seller Central, the next step is to list your products so that customers on Amazon.in can discover them. Here’s how you can list your products:
  • If you are selling a product that's already available on Amazon.in, then you can simply list your product by matching it to the existing product
  • If you are a brand owner or you are selling a new product that's not being sold on Amazon.in, you will need to create a listing for your product. To create a new listing, you will have to add all its information such as product details, dimensions, images, features and variations

How to store & deliver your products

Once you have listed products on Amazon.in, you need to make arrangements for storage of your products. When you get orders on Amazon.in, you have deliver them to customers. You can choose to manage storage and delivery on your own or let Amazon do that for you.

Your options are:
  • Fulfillment by Amazon: Amazon takes care of storage, packing, delivery, and provides customer support. You get the Prime badge on your listings.
  • Easy Ship: You store the products and Amazon delivers them to your customers.
  • Self Ship: You handle both storage and delivery of products yourself or through third-party shipping services

How you get paid for your orders

After your bank account details are verified, you become eligible to get paid for each order you complete 7 days after the order is delivered. Amazon.in ensures payment for your sales (minus the Amazon seller fees) is deposited securely into your bank account every 7 days. You can view your account settlements at any point on Seller Central.

How to grow your business with Amazon.in

Once you become a seller on Amazon.in, you will have access to a host of tools and programs (both paid and free) to help your business grow.

Here’s how you can potentially grow your account:
  • When you opt for Fulfillment by Amazon to deliver your products to the customers, you get the Prime Badge.
  • Create targeted ads through Sponsored Products so that your listings can be easily discovered by customers.
  • Use the Amazon Seller App to manage your business on the go from your mobile phone

How to get support as a seller

As an Amazon.in seller, if you have a question, we will answer it. You can contact Amazon Seller Support via you Seller Central account to get assistance and get your issues resolved. You can also outsource services to a professional service provider.
Need help getting started?
All you need to do is focus on your product, and let Amazon take care of the rest
Binoy JohnDirector, Benesta

Begin your online selling journey on Amazon.in

Put your products in front of the crores of customers on Amazon.in every day.
It takes only 15 minutes to setup your account