Amazon Global Selling > Seller success story

WOW Skin Science takes Indian consumer products global with Amazon

"I couldn’t be more proud that WOW is one of the best-selling shampoos on Amazon."

Ashwin Sokke

Founder, WOW Skin Science

Best of both worlds

WOW Skin Science’s products truly offer the best of both worlds by combining Ayurvedic formulas with Western herbal preparations. Since the first product launch in 2016, the brand has continued to sell skincare — premium, vegan and cruelty-free products. With their passion and Amazon Global Selling’s assistance and platform, WOW Skin Science took consumer products from India across the world.

With close to 11,000 reviews and a 4-star average rating, we are excited to be one of the fastest-growing shampoo brands and a natural beauty staple in every household worldwide.
Ashwin SokkeFounder, WOW Skin Science

Customer first

Founded by Arvind and Ashwin Sokke, along with their business partners Manish and Karan Chowdhary, it was the brand’s unique herbal offerings that captured international customers in the competitive export industry. Their ‘customer first’ ideology resonates with Amazon’s customer obsession principle - and that’s their secret to global success. “We are so proud to prove that you can have natural products without harmful chemicals, parabens, sulfates or preservatives that actually work,” says Ashwin.

Having joined Amazon Global Selling in 2016, WOW first started to sell skincare and beauty products on Amazon USA. It also opted for Fulfillment by Amazon (FBA), benefitting from the international logistic solution that took care of delivering, shipping, returns and customer feedback.

By making the best use of Amazon’s state-of-the-art tools and logistic solutions, WOW worked on providing quality products to customers. They invested time and efforts in research and development to create many unique solutions including their proprietary ‘mother of vinegar’ extract from raw Himalayan apples.

Soaring high

As a brand, WOW has strived to create effective yet gentle wellness products, while Amazon worked on taking these products to the global markets. When they say products, the brand means customized hair and skincare solutions that are customers’ favorites worldwide. Their offerings have expanded from their best-selling Apple Cider Vinegar shampoo and conditioner to skincare, grooming products, essential oils and more.

With Amazon’s support, WOW could focus on their business and products. Even assessing customer feedback quickly helped them understand how to provide better products. “We remain focused on delivering premium quality natural products to customers around the world with Amazon,” says Ashwin. In 2021, WOW aims to expand to Canada and Europe, reaching new customers in territories across the world.

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*Map not to scale. The map has been used for design and representational purpose only, it does not depict the geographical boundaries of the country. These do not conform to the external boundaries of India recognized by the Survey of India.

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